2020 . 09 . 08
All about me: chinese consumers turning to fragrance as new mode of self-expression
Recent research has shown that Chinese consumers are particularly inclined to approach the world of perfumery as a new form of expression. Not having a national centenary culture based on fashion and luxury, they show themselves even more inclined than their western “colleagues” to experiment with unusual and risky combinations and to use perfume as a real olfactory signature.