Can it be that newness is down in fragrance? While Esxence saw more brands than ever at the recent editiion, trendwatch group Circana calls out a lack of innovation and real newness in the entire fragrance sector. Read the article to find out more.

The socio-economic situation of the world will affect major trends in fragrance for the rest of the year according to market research group Mintel. Analysts point to four factors which will effect consumer behavior and expectations in regards to scent.

What can your favorite scents reveal about your personality? Can you use scent to project a hidden side or a characteristic you aspire to? Could you scent be sending out subliminal messages about who you are?

Books and magazines may be becoming extinct at the expense of Kindle and Apps, but the scent of paper is having a heyday this Spring. Maybe it’s time to turn the page on your florals and woody favorites to embrace the scent of something basic?

Although the world tends to be visual, our sense of smell is proven to heighten experiences. Perhaps that’s why experimental artists are bringing an olfactory element to their work, whether to enhance an exhibit, or whether it’s the main draw. Is scent as art coming to a museum or art gallery near you?

There is a shift in consumer attitudes toward sustainability: according to NPD data, 34 percent of consumers believe it is important for makeup brands to be socially responsible. In addition, about 80 percent of consumers refer to vegan, cruelty-free and natural ingredients in online reviews. Meanwhile, Euromonitor International's "Voice of the Consumer: Beauty Survey 2022" found that between September 2019 and March 2022, "the number of makeup SKUs with at least one eco-friendly or ethical attribute increased by 55 percent."

In this article, brand founder Zielinski & Rozen talks about his experience and his brand's expansion plan: with already three stores in Israel and five in Europe, stores have been opened in Ibiza, Paris, Courcheval, Vienna and... Barcelona, which is about to be added to the list.

Some updated data on the beauty industry: luxury skincare growth of 17% over 2022. In terms of sales, luxury brands grew 2 percent in the first two months of the year, dragging the overall category growth by 14 percent.