Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2021 . 12 . 16 selected by Editorial Board

Perfume

R&D

Fragrance lovers

+1

Notre Dame Professor Develops Electronic Nose Prototype

Vincent Myung, professor of engineering at the University of Notre Dame, has developed a prototype of an electronic nose that mimics the capabilities of a human nose: the electronic nose could have several applications, including the detection of atmospheric pollutants and greenhouse gases, the discovery of drugs and bombs, the detection of cancer and bacterial infections, the evaluation of food quality and the identification of gas leaks.

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A great invention.

2021 . 12 . 10 written by Karen Marin

Essencional's original content

Events

People

+3

Italian Artistic Perfumery: How to break into the American market

Fragrance sales in the United States have been experiencing a boom since the pandemic started. Year to date 2021 sales just posted a +36% increase over 2020 – an unprecedented performance, that currently shows no signs of slowing down. Some experts also indicate that niche fragrances are driving the growth. In parallel, consumer behavior shifted as Americans have become more curious to explore, to discover and to find new ways of bringing scent into their lives.

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2021 . 12 . 10 selected by Editorial Board

Marketing

Trends

How digital is transforming China’s big luxury spenders

This article explores the topic of VIC, very important customers and digital strategies to involve this segment, based on the results of the Tencent / BCG study “A New Generation of Chinese Consumers Reshaping the Luxury Market.

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Interesting article by Vogue Business on the influence of digital in the shopping habits of Chinese consumers

2021 . 12 . 10 selected by Editorial Board

Perfume

Ingredients

Fragrance lovers

+2

Why Do We Like Floral Perfumes?

"Bois de Jasmin" dedicates an in-depth article to the charm of the floral olfactory family in perfumery, highlighting how the perception of these notes is enriched thanks to the technological developments relating to raw materials

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The charm of floral notes in an article
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2021 . 12 . 07 selected by Editorial Board

Perfume

Marketing

Trends

The perfume of the French Pavilion created by Dominique Ropion, master perfumer at IFF

Dominique Ropion, IFF master perfumer, created the perfume for the French Pavilion at the Dubai World Expo which is on sale in the official shop of the pavilion.

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Interesting olfactory marketing initiative.

2021 . 12 . 07 selected by Editorial Board

Perfume

Marketing

Trends

Guerlain Leads the Way in Fragrance’s Fluid Future

Perfumer Thierry Wasser talks to us about his latest creations for the L’Art & La Matière collection by Guerlain and the art of olfactory composition

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Interesting interview with Thierry Wasser.
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2021 . 12 . 03 written by Laurence Arrigo Klove

Essencional's original content

Perfume

Noses

+2

Miller et Bertaux, You & Me Together, Wherever

Artists’ duos are full of brio. Miller et Bertaux has passed on the baton to Domy and Denis, sister, and brother. Loyal to the brand, they are addicted to travelling adventures and share their olfactory memories.

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2021 . 12 . 03 selected by Editorial Board

Marketing

Trends

People

Influencers get an upgrade. Now they’re in charge.

Vogue Business talks about how the role of influencers is changing: today they take on positions and positions within companies in order to increase the following of younger audiences. Some examples of this trend, risks and opportunities in this new role of business leader and advisor.

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Excellent article
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2021 . 12 . 03 selected by Editorial Board

Perfume

Marketing

Ingredients

Givaudan to acquire Custom Essence

As part of the 2025 strategy and the goal of expanding the fragrance business, Givaudan announced that it has reached an agreement to acquire Custom Essence, a US-based natural fragrance company.

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To stay up to date on the moves of the big names in the sector

2021 . 11 . 30 selected by Editorial Board

Beauty

Ingredients

Trends

+1

‘Edible Beauty’: Hyaluronic Acid Foods are Taking off in China

Edible products with collagen and now with hyaluronic acid (HA) are becoming increasingly appearing on the Chinese market. No longer just food supplements but also tempting gummy candies and thirst-quenching drinks contain these ingredients once a legacy of cosmetics. This could become an important trend in the Asian market because, according to Chinese culture, medicines and foods should share the same source ...

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Incredibly interesting new trend