Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2024 . 06 . 20 selected by Editorial Board

Regulatory

Beauty

How Cosmetics Companies Can Avoid MoCRA Compliance Pitfalls and Litigation

As the US revises safety standards for cosmetics, the procedures to follow to be compliant are a bit tricky to navigate. In this article, brands can find helpful information to ensure they avoid making mistakes that could have legal ramifications.

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Essential news for any brand that manufactures, distributes, packs or sells cosmetics in the USA

2024 . 06 . 13 written by Ermano Picco

Education

Essencional's original content

Perfume

Unlocking fragrant careers: International Master in Fragrance Formulation with University of Florence

Essencional continues our series on institutions focused on education in the perfume industry by shedding light on the International Master in Fragrance Formulation program offered at the University of Florence in Italy.

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2024 . 06 . 13 selected by Editorial Board

Perfume

Matière Première’s ambitions to open 20 new stores following Kering Beauté investment

Niche brand Matière Première has just gotten an infusion of capital thanks to Kering Beauté. How do they intend to spend it? By growing their retail presence with their own freestanding boutiques, strengthening their team and reinforcing e-commerce. In the meantime, Kering Beauté is growing their own portfolio of luxury fragrance brands.

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The first key investment for the conglomerate after acquiring Creed

2024 . 06 . 13 selected by Editorial Board

Trends

Perfume

Marketing

Circana Shares the Scoop on Dupes: Finding Beauty in Retail’s Latest Buzzword

Here’s a scary statistic: more than half of Gen Z fragrance wearers think dupes are “just as good” as luxury brand fragrances. Is being duped a form of flattery, does it have a halo effect on the duped brand? Circana reps seem to think so but also caution brands to inform and educate the public on what makes them special.

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Is being duped always a bad thing?
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2024 . 06 . 13 selected by Editorial Board

Marketing

Retail

A Model for Expanding Your Business into Foreign Markets

With the global growth and interest in niche perfumery, brands are constantly expanding into new markets. How to do it and be successful? Before you finalize market entry strategies, learn valuable lessons from the mistakes made by big companies in this article.

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Advice on how to adapt to local culture and shopping habits for success in foreign markets

2024 . 06 . 13 selected by Editorial Board

Beauty

Marketing

People

Has influencer gifting got out of control?

The days of excess gifting are making a comeback after a 6 year hiatus as influencer unboxing videos show the extravagant lengths brands go to for attention. Over the top packaging that goes to waste is contrary to the eco-friendly/sustainability movements. And how does it all resonate with the public?

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Does the wow factor of Influencer unboxing videos bring brands the right kind of attention?
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2024 . 06 . 06 written by Karen Marin

The People of Niche Perfumery

Ingredients

Essencional's original content

IMAGINARIUM: Reinventing Citrus with Philippe Di Méo

What if you could magically create a new olfactory territory, a hybrid of something that is familiar yet mythical? This is the question Philippe Di Méo, founder of Liquides Imaginaires, put to himself and a group of students at Givaudan’s perfumery school.

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2024 . 06 . 06 selected by Editorial Board

Fragrance lovers

Marketing

The fragrance bros spreading the gospel of ‘panty-dropping’ perfume

Male fragrance influencers are holding sway over teenage boys, driving them towards pricey, luxurious fragrances that allegedly will make them irresistible and confident. When it comes to online content, the videos that go viral still push old-school thinking to attract the opposite sex.

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The content creators who resort to old-school thinking when talking about fragrance
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2024 . 06 . 06 selected by Editorial Board

Ingredients

Sustainability

Olfactology

Luxury perfumes linked to child labour, BBC finds

An undercover BBC operation has discovered that children are frequently enlisted to pick jasmine in several farms in Egypt. Once processed and sold to international fragrance houses, the oil finds its way into perfumes made by big brands. So much for ethical sourcing, but how to resolve this horrendous practice?

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A shocking report reveals jasmine pickers in Egypt often include children

2024 . 06 . 06 selected by Editorial Board

Perfume

Fragrance lovers

Marketing

The Ledger Series – Floris dips into their archive for fabulous fragrant inspiration…

The legendary British perfumery house has poured over their archives and formula books to create a collection of nine scents. With some dating back to the beginning of the 19th century, each scent has been restored while remaining true to the original roots. The range, which covers all fragrance families, has recently launched.

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The iconic fragrance house looks to the past to bring back timeless scents