Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2024 . 09 . 26 selected by Editorial Board

Beauty

Marketing

Global beauty giants stumble as Chinese brands surge

While prestige beauty shows no signs of recovery in China and global beauty brands are seeing drops in revenue, domestic brands are flourishing. One reason? The young Chinese consumer sees local brands as comparable in quality to Western ones. An interesting article about the consumer today and how to capture their interest.

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It’s not a rosy picture in China for many international beauty brands.

2024 . 09 . 26 selected by Editorial Board

Perfume

Fragrance lovers

Trends

Why Luxury Brands Are Dropping Whole Lines of Fragrances All at Once

Gone are the days of less is more when high end fragrance brands are launching extensive collections at the get go. Whether to offer the consumer more olfactory variety or to present a “broad thematic exploration”, are the days of limited shelf space at retail over?

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The rationale behind the strategy of “more is more’

2024 . 09 . 26 selected by Editorial Board

Beauty

R&D

Events

Celebrating Italian-Made Beauty: Where Tradition Meets Innovation

Who knew that little Italy actually produces 55% of the world’s makeup products? Italian craftsmanship is renowned for combining age old traditions with a modern twist and at a recent event in New York hosted by the Italian Trade Agency this expertise was in the spotlight. Is it any wonder then that Beauty Made in Italy is in demand?

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An event in New York put the spotlight on Made In Italy beauty

2024 . 09 . 19 selected by Editorial Board

Trends

Perfume

Marketing

Spate Releases Annual Fragrance Trends Report for 2024

Just in time for retailers to make adjustments to Fall and Holiday assortments, trend-tracker Spate shares insight on what’s driving the market. While travel friendly formats and foodie scents are still all the rage, the good news is that indie brands are getting their share of the spotlight.

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Data platform trend tracker Spate shares insight on 3 key drivers for fragrance sales
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2024 . 09 . 19 selected by Editorial Board

R&D

Sustainability

Eco-friendly glass could disrupt luxury cosmetics packaging

Italian Glassmaker for cosmetics and fragrance Luigi Bormioli has partnered with LionGlass on a new eco-friendly alternative to soda lime silicate glass. Not only is this new option more planet-friendly but it’s also more crack-resistant.

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It’s a major innovation in glass-making and a win for the environment

2024 . 09 . 19 selected by Editorial Board

Beauty

Regulatory

Perfume

What You Need to Know About Four Upcoming MoCRA-Related Developments

As the US continues to revise its regulations on cosmetics safety several new standards need to be respected, one of which relates to fragrance allergen labelling. This article provides a brief overview of some of the changes that brands need to address if products are sold in this market.

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The FDA at long last takes steps forward in updating regulatory standards on cosmetics safety
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2024 . 09 . 19 selected by Editorial Board

Fragrance lovers

Sustainability

Retail

Fragrance Industry Veteran Paul Houlsby Launches The Perfume Movement, an AI-Driven Luxury Brand

Luxury and personalization meet in a new AI-driven tool which will allow customers to get involved in the creation process. The Perfume Movement will be trialed in the Middle East, a region where fragrance and individual olfactory expression are de rigueur.

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An industry veteran shares his vision for the next step in fragrance customization

2024 . 09 . 12 written by Laurence Arrigo Klove

Essencional's original content

Fragrance lovers

Education

So Cool to Refresh Our Knowledge With Fragrance Summer Schools.

The heat of the summer is over and so is the treat of scented courses. Taking the time to be a student is like sitting on the front bench of a Fragrance ‘House’.

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Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2024 . 09 . 12 selected by Editorial Board

Trends

Perfume

Fragrance lovers

10 Cozy Perfume Trends For Fall, Predicted By Fragrance Experts

From unexpected gourmands to punk moodiness, from new florals to boozy notes, the Fall fragrance launches offer something intriguing for everyone. Brand founders including Dmitri Weber of Goldfield & Banks and Michelle Feeney of Floral Street share their thoughts on the Fall scent trends coming to a counter near you.

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Insiders across the globe share their thoughts on top scents for Fall

2024 . 09 . 12 selected by Editorial Board

Education

Marketing

Luxury Unfiltered: The real reason luxury brands fail

What makes a consumer loyal to a luxury brand? Exceptional product, the finest craftsmanship and excellent quality are de rigueur, so what else should a brand do? It goes back to making every interaction extraordinary and authentic. Relationship building, creating memorable experiences, connecting honestly, and so much more. Great reading for any brand.

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An expert’s views on how brands can flourish and cultivate consumer loyalty