2020 . 07 . 14
How Will COVID-19 Impact Beauty Shopping? Let Us Count the Ways . . .
As everyone knows, e-commerce and online shopping have undergone a rapid and strong increase during the lockdown caused by the pandemic. Of course, we have already seen that even after the reopening of the stores, ecommerce will continue to perform in an optimal way, but this does not necessarily have to lead to the death of the brick & mortar. Physical stores must be able to adopt a whole series of strategies and initiatives to keep up with the times and be indispensable thanks to the experience they will be able to offer.