Industry data shows South Korea is a growing fragrance market where niche brands are highly sought out. Consumers indulge in these small luxuries and are still favoring international brands since the local ones lack expertise. However, this can change so the opportunity to build brand loyalty is now.

With the fastest growing search interest, year over year, matcha is the perfumista’s darling. The cosy, calming tea note is the latest note to go viral with it’s own #MatchaPerfume hashtag. What’s behind the buzz? Find out in this article.

China has long been seen as the golden opportunity for market expansion, but with average price points declining, what does it mean for artistic perfumery? Success lies in the strategy, and the current climate points to price sensitivity as a key issue in a market torn between international and domestic players.

What we’re looking for in a scent can be hard to verbalize sometimes. Now along comes an AI-powered fragrance finder that goes about things differently. The award-winning technology aims to help people put into words what they’re looking for in a fragrance while offering an immersive experience.

Fragrance swaps are a relatively new concept with old roots. A group of fragrance fans come together to share stories and swap scents with like-minded individuals. So if you made a bad blind buy, you’re not stuck with it! Someone else may treasure that fragrance. Read all about the trend in this article.

It’s an event in New York City that brings fragrance fans, perfumers and industry experts together to explore, discover, share and connect. In this article fragrance lover, collector, and founder of ScentXplore, Max Forti, speaks candidly about his ambitions for ScentXplore, the US-based niche perfumery tradeshow.

It’s hard to deny that we’re all still a bit afraid of AI and it’s potential. Technological breakthroughs from Osmo are providing tools for fragrance creation that will truly change the face of the industry. Perhaps artistic brands may be less affected by the developments, but it’s crucial to stay informed so as not to be left behind.

You read about her here first! On the eve of seeing her brand hit the ten year mark, Maya Njie talks about her career path and the challenges she has faced, and overcome, in being in the indie perfumery world. With fragrances that bring memory to life through scent, she comments on key learnings and what it takes to be successful.