Recently Michael Edwards and his team released the launch updates and trends from Q1 2021 along with a summary of activity in 2020. The good news is that there are indications that Fragrance is experiencing a renaissance, coming back stronger in the luxury segment. Let’s take a look at the past year for some key learnings before diving into 2021.

Enjoying a perfume and sipping a delightful cup of tea trigger an intense experience of the senses. All of them are at play and in vibrant colours. Various geographies, West and East, and different times, past and present, mix to bring harmony. Will you care for some tea? Catherine Laskine-Balandina is your passionate guide. Beware, she will magnetically take you to an unknown destination, happiness.

When entrepreneurs launch new products and services, there is always a risk involved. How will it be received? Will it fill a need? Will the point of difference be recognized and valued? Will the end product live up to the objective and respect the original mission? As Essencional hits its first anniversary, now seemed to be the right moment to look back on where we started and where we are today. A few of our trusted advisors have shared their feedback with us in our closest approximation to an annual review.