As many countries just hit the one-year mark of cohabiting with the pandemic - a year that ushered in profound change to how we work, socialize, shop, and relax - it is still not clear what new habits will stick. What changes have we adopted out of necessity, and which will become permanent behaviors? For artisan fragrance and beauty in particular, how will it all affect retail and specifically flagship shops? Here are a few thoughts along with comments from several trusted insiders.

As the days on the calendar pointed to Spring, I couldn’t help but realize we had hit the one-year mark of living under a pandemic, a moment when life as we knew it changed immediately and drastically. The experience has pushed us to re-examine our lives, our values, our relationships, and hopefully, it has also literally made us stop to smell the roses….and made us appreciate things we had taken for granted – like our sense of smell. International Fragrance Day arrives on March 21st, and rather than see it as a day to drive sales, I think it should be something much bigger than that. This is a day on which we should celebrate our fantastic ability to smell! (And even more so after so many people lost their sense of smell and taste due to COVID-19.) Let’s think about scent in our life.

Mizensir Genève is fueled by a passion for making divine perfumes. Mizensir equals Morillas, a Geneva family with the swiss quality dear to their heart. Alberto, the acclaimed Firmenich master perfumer and his daughter Véronique are telling us their brand story and secrets. A very special duo performing magic tricks for us.