Recent studies have shown that exposure to the same aroma whilst learning and sleeping can enhance the ability to memorize as well as enable you to remember information for longer.

This survey on the Beauty market in the next ten years brings the focus on the forecasts and needs of this sector, last year’s results and the new opportunities to be seized by brands and companies are highlighted always whilst bearing in mind how inevitably uncertain and precarious the current world situation is due to coronavirus.

A close correlation between the loss of smell and coronavirus is increasingly likely. In particular it seems to be a symptom that, if related to other typical symptoms of the disease such as fever and breathing problems, allows to define the diagnosis.
Research to establish how much and how anosmia is actually attributable to Covid-19 is still ongoing (this symptom is in fact also typical of other disease such as flu or allergies) however for the time being doctors urge us not to underestimate the loss of smell and taste, to contact your doctor in case of onset of these symptoms and to self-isolate.

After a brief excursus on the beauty industry scene and needs of its companies and their staff, the article sums up five crucial points to bare in mind for those who, on a small budget, would like to keep an efficient hiring process and employ the most valuable candidates.

Olivia Giacobetti made transparency her olfactory signature. The article retrace her carreer from the collaboration with Annick Goutal to her work as assistant perfumer for Robertet, passing through her most prolific production with L’Artisan Parfumeur, her work for Diptyque and Frederic Malle, up to her own perfume brand IUNX.

As well as being one of the most ancient and incredible creation in the world, perfume plays a pivotal role in the identification and treatment of some particular pathologies.

The article recoounts a doctor's experience with three patients for whom perfume acted as a remedy in an almost miracolous way.

Creating products that are vegan, cruelty-free or sustainable is a challenge: one must be clear in the choice of pursued ideals, working with certified and transparent bodies to satisfy consumer requirements in order to be on board with Regulation, Transparency, Traceability, Performance, Origins when it comes to certification and, at the same time, create attractive products which can be sponsored by large advertising images or on social networks.

Modern fragrances composition hardly follow a pyramidal structure. This article, after focusing on the pyramidal one, offers an overview on the possible structures of a fragrance and highlights how on one hand the choice and attribution belongs to the expertise of the industry professionals whilst on the other hand the real olfactory perception is indeed the most subjective and personal experience that exist.

Fragrance Creators Association (FCA) launched FragranceConservatory.​com to ensure that consumers can easily have access to science-based information regarding the formulation of products, to sources that tell the history of perfumery, fragrances and ingredients, to contents that make them aware of the benefits of fragrance and safety guidelines to encourage their education and promote the creation of a consumers' community.

The article, with the collaboration of some experts in the sector, depicts the current retail scenario, dominated by the giant Amazon. How can small and medium retailers survive? The answer is as simple as it is articulated and complex. We must focus on what Amazon cannot offer: an in-store journey that makes the customers feel pampered and assisted through the offer of specialized services, reccomendation of personalized products based on the costumer's individual charachteristics and the introduction of exclusive events and activities to create an emotional connection with consumers.

You can find the article at page 76