Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2021 . 10 . 26 selected by Editorial Board

Perfume

Fragrance lovers

Scents and Sensitivity

Can fragrance be the key to unlocking the personality inside an introvert?

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The wonderful power of fragrances explained in an article

2021 . 10 . 26 selected by Editorial Board

Marketing

Trends

Beauty

+1

Indonesia’s Burgeoning Beauty Scene

A study on the importance of the Indonesian market and the growth in demand for halal products. A market of extreme importance for both cosmetics and fragrances and even more for niche fragrances.

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Very interesting data on the Indonesian market

2021 . 10 . 22 written by Karen Marin

Essencional's original content

Perfume

People

+3

Bravanariz: Capturing Nature with Ernesto Collado

According to Ernesto Collado, “Smell has more to do with emotion than with intellect and the language of plants is smell.” Having been an actor and director, he is an animated soul who discovered a passion for the plant world of his local surroundings in l’Empordà, a Catalan region in the Northeast corner of Spain.

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2021 . 10 . 20 written by Silvio Levi

Essencional's original content

Events

Perfume

+1

Essencional in Cannes: The Joy of Meeting in Person Again

Dear reader,

Over these long months, during which the pandemic has shocked the whole world, we have never interrupted our activities to monitor and analyze the markets that have had to embrace the digital world as best as they could in order to overcome the limits imposed on maintaining interpersonal relationships without face to face meetings.

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Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2021 . 10 . 19 selected by Editorial Board

Perfume

R&D

Marketing

+1

Coty To Install Touchless Fragrance Testers at Retail

Coty together with Everie will insert contactless testers in stores that will allow to distribute single drops of perfume directly on the skin or on mouillettes making it safer and less wasteful to test fragrances.

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Another interesting digital innovation

2021 . 10 . 19 selected by Editorial Board

Regulatory

R&D

CHINA’S ANIMAL TESTING REGULATIONS: ETHICAL LEGISLATIONS OR COMMERCIAL STRATEGY?

An extremely interesting article on a hot topic: animal testing

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An in-depth article on Chinese regulations regarding animal experiments
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2021 . 10 . 15 written by Karen Marin

Essencional's original content

Perfume

People

+4

CREATING « FEEL GOOD » FRAGRANCES AT GIVAUDAN

Think for a moment about how fragranced products can enhance your daily routine: you start with an invigorating shower gel, you spritz on a perfume that makes you happy, you light a calming candle as the day ends and retire to bed using a relaxing pillow spray to induce sleep. More than ever people around the world are looking to fragrance to enhance their well-being and create a cozy ambiance at home. Since 1995 global fragrance and flavor house Givaudan has been a pioneer in researching ways to create feel-good fragrances and has now launched their patented MoodScentz® program. To dive deeper into this subject I interviewed MaryPierre Julien, Naturals Innovation Perfumer at Givaudan, who shares personal anecdotes that bring special meaning to her mission.

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2021 . 10 . 12 selected by Editorial Board

Marketing

Trends

The fashion marketing shake-up: As Instagram, Facebook costs surge, where next?

First effects of the surge in the costs of acquiring new customers on Facebook, Instagram and other digital platforms. There is talk of a return to old forms of communication (radio, TV) and the use of micro-influencers for a post Cookies era

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Excellent article on advertising costs and medium trends
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2021 . 10 . 12 selected by Editorial Board

Beauty

Ingredients

Regulatory

+1

Makeup may contain potentially toxic chemicals called PFAS, study finds

Extensive and detailed article on the presence of PFAS perfluorocarbons in cosmetic products and on the fact that they would like to be banned in the USA with the No PFAS in Cosmetics Act.

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How the US is trying to fix a real issue

2021 . 10 . 08 written by Karen Marin

Essencional's original content

Perfume

Retail

+5

ESSENTIAL PARFUMS: Naturally Restoring the Essence of Perfumery

The word “essential” indicates that something is absolutely necessary, indispensable, fundamental, even vital. When something is essential, it can’t be done without, it is necessary to have it. In regard to fragrance, the scent is essential and therefore so is the perfumer, but much of the rest is secondary. Consequently, the idea of putting the fragrance at the heart of a brand may seem obvious, but is it? In 2018 Geraldine Archambault did that very thing with the launch of Essential Parfums, a brand that’s challenging the (fragrance) establishment in so many ways.

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