Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2020 . 11 . 27 written by Karen Marin

Essencional's original content

People

Fragrance lovers

+1

WAKE UP YOUR NOSE AND COLOR YOUR WORLD WITH CRA-YON

Inspired by the abstract, and the idea of using scent as a tool to express yourself, husband and wife team Niclas and Christine Lydeen bring us CRA-YON, a collection of fragrances that are destined to color your world. By stripping away superfluous elements such as fancy packaging and celebrity spokespeople, the consumer is uninhibited to discover the scents and the feelings they evoke. The couple drew upon their rich experiences from meeting people around the world and interacting with different cultures to approach fragrance in a fresh way. Fragrance becomes an invisible wardrobe that empowers the individual to be the hero in his own life. I caught up with Niclas, who is based in Sweden, by Zoom to find out more.

read more

2020 . 11 . 24 selected by Editorial Board

Perfume

Marketing

Retail

China's Emerging Perfume Industry

Interest in artistic perfumery brands is growing in China. In fact, more and more e-commerce companies sell and promote these products and sales increase exponentially (just think of the incredible success of Jo Malone and Byredo).

read more

Cross border ecommerce in China is a growing opportunity for niche fragrance brands.

2020 . 11 . 24 selected by Editorial Board

Beauty

Trends

People

+2

'How could you discontinue that?': When Gen Z tussles with beauty's old guard

Thanks to the power of social networks and the innate inclination of Generation Z to express their point of view through these tools, some discontinued products from different brands have been put back on sale or have given birth to new collections of products from the past.

read more

An interesting article on the phenomenon of discontinued products.

2020 . 11 . 24 selected by Editorial Board

Beauty

Ingredients

Trends

WHAT IS BLUE BEAUTY?

An article that summarizes an episode of a podcast in which, thanks to a testimony interview, they try to clarify the new trend of blue beauty, defined as "sustainable beauty with benefits".

read more

An article that explains what is meant by Blue Beauty

2020 . 11 . 24 selected by Editorial Board

Trends

People

Marketing

+1

A Queer History of Fashion and Fragrance Part 5: Six Vanguard Voices Making It Personal

Perfumes have always been categorized into genres: male, female and unisex. Then the trend of genderless perfumes was born, “gender fluid”. In this article we see the views of some fragrance creators or owners of brands who are homosexual.

read more

An unprecedented and personal interview with six personalities from the world of fashion and fragrances.

2020 . 11 . 24 selected by Editorial Board

Sustainability

Ingredients

Trends

+1

Slow Beauty Might Save The Planet…Here’s What You Need To Know

This article introduces us to slow beauty, a trend whose motto is "less is best" ...

read more

Another trend in the world of beauty: slow beauty
Let us keep you posted about the last articles. Join our newsletter

2020 . 11 . 20 written by Laurence Arrigo Klove

Essencional's original content

People

Perfume

+1

Lengling Perfumes bring us a balancing whirlwind of emotions

Lengling’s emotions are based on duality. The brand finds its inspiration both in Asia and Europe. ‘Leng’ notes complement ‘Ling’ notes in each perfume like the yin and yang balancing together opposite elements. Above all, Lengling is an authentic story: the family name of the creators, man and woman, an authentic love affair that led to the creation of this beautiful perfume house, based in Munich. A unique destination it is. Above all, a very special moment with Ursula and Christian together, who demonstrate in real life the balancing concept of their brand.

read more

2020 . 11 . 20 written by Karen Marin

Essencional's original content

Perfume

Events

+2

THE ART OF FRAGRANCE

Fragrance connoisseurs, perfumers and afficionados have long considered scent to be a form of art. Clive Christian is even quoted to have said “Perfume is an art form. In the same genre as music and painting. It requires talent, expertise and most of all passion." In the recent past I have come across several initiatives that bring fragrance and art together in multi-sensorial moments of discovery that elevate the overall experience. Whether a guided tour, an olfactory installation or a collection inspired by masterpieces, art and fragrance are a match made in heaven.

read more

2020 . 11 . 17 written by Laurence Arrigo Klove

Essencional's original content

People

Perfume

Akro fragrances bring us a unique world of addictions and of total freedom of expression

Akro fragrances bring us a unique world of addictions and of total freedom of expression. It is combining the sixties free spirit with nowadays reality. An authentic family story is behind it. A family, full of talent, not only in the art of making perfumes but also in creative design. The team is equally modest as talented, that is quite special. We are dealing with the Cresp’s. Olivier is the well-known master perfumer, Anaïs is the one you are going to meet. The creative mastermind behind the brand, the rebel with a daring attitude. We get to share her world. Intense. Full of joy. Addictive. So yes, full immersion it is. One last thing turns the light off, black it is.

read more

2020 . 11 . 17 selected by Editorial Board

Beauty

Ingredients

Marketing

+1

The Problem with Korean Skincare, and a Possible Alternative

An article that provides curious and interesting information about Korean Skincare and explains why Japanese products could perhaps represent a valid alternative

read more

A valid article on the world of Korean skincare.