Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2025 . 07 . 09 written by Karen Marin

Essencional's original content

Fragrance lovers

Events

Leonardo da Vinci: the story behind his link with perfumery

Once again, your intrepid reporter hit the road to discover an immersive olfactory exhibit which presented new revelations about the polymath, Leonardo da Vinci. What is the link between this Renaissance Man and perfumery? Let’s find out.

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2025 . 07 . 07 written by Ermano Picco

Essencional's original content

Ingredients

Events

Notes from SIMPPAR 2025: Trends, Talents, and Tomorrow’s Scents

With 128 exhibitors from 24 countries, SIMPPAR 2025 was a showcase of creativity and innovation. With nearly 350 perfumers from around the world—this year’s show confirmed SIMPPAR’s growing international significance.

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2025 . 07 . 07 selected by Editorial Board

Trends

Marketing

Packaging

In a decelerating luxury market, sustainable packaging is taking center stage

As the luxury sector encounters its biggest downturn in years, brands are embracing innovation in packaging to address consumer concerns. Beauty and sustainability are still important and with the soon to be standard Digital Product Passport (DPP), technology will allow the outer pack to communicate transparency, sourcing and the brand story.

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Innovation could be the key to the added value of luxury

2025 . 07 . 07 selected by Editorial Board

Fragrance lovers

Trends

Perfume

How to smell like you’re at Glastonbury

It’s music festival season so why not take an olfactory trip down memory lane to the first mega-events and the smells that accompanied them? From the patchouli fueled era of psychedelic rock to the quest for clean smelling scents to counteract days of partying, this escapist article pairs many niche perfumes with moments at Glastonbury.

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If you missed the festival, spray on one of these scents to recreate the vibe
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2025 . 07 . 07 selected by Editorial Board

Fragrance lovers

Perfume

Education

The Eggs and I: Fabergé and the Russian Fragrance Industry

If, after our series on Soviet Perfume, you are hungry for more history about fragrance in Russia, here’s an interesting article that covers the relationship between luxury goods company Fabergé and fragrance. The brand history spans a product cycle from Imperial jewel-encrusted eggs to Brut fragrance.

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From luxury goods for aristocrats to mainstream fragrance made in the USA

2025 . 07 . 07 selected by Editorial Board

Trends

Fragrance lovers

Marketing

‘Smellmaxxing’ and ‘frag heads’: how the gen Z perfume boom came up roses for indie brands

Fragrance consumption – especially niche fragrance – continues to rise, and as seen before, Gen Z has been a key driver. They’re fueling their passion for scent on TikTok and in dedicated forums, gaining knowledge and some are even pursuing the craft. An interesting look at the historical context.

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An interesting overview focused on indie brands
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2025 . 06 . 30 written by Karen Marin

Essencional's original content

The People of Niche Perfumery

Fragrance lovers

The Art of the Blend: Collaborations as the Next Wave in Niche Perfumery

Fragrance brands have been collaborating with other companies for quite some time now. It’s a winning strategy that boosts brand exposure, opens new markets, sparks creativity, and builds credibility. For niche perfume houses, such collaborations offer a unique opportunity to grow their audience and deepen community engagement.

Yet with all one stands to gain, why are so few brands getting in on the game?

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2025 . 06 . 30 selected by Editorial Board

The People of Niche Perfumery

Retail

Fragrance lovers

We Love This Store: Parfum Le Dance, Richmond London

Essencional scans the press for news of interest to the niche perfume community. Here is a recently opened boutique in London that has created the feeling of a curated salon with an eclectic mix of local and international artisan fragrance brands. It’s a place to linger, to discover and to revel in the universe of scent.

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A niche fragrance haven in Southwest London
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2025 . 06 . 30 selected by Editorial Board

Events

Trends

Fragrance lovers

Will You Come to My Perfume Swap Party?

The latest IRL trend for fragrance lovers in the US is taking the form of perfume swap parties. Place you unloved scent on the table and go home with something new. The parties have gained traction through TikTok and are often hosted by perfume podcast hosts. Will the trend cross the Atlantic soon?

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Could this be a solution for a blind buy blunder?

2025 . 06 . 30 selected by Editorial Board

Retail

Trends

Perfume

Selfridges ushers in the future of fragrance with AI perfume matchmaker

There’s a reimagined way to shop for fragrance, now available at the Thameem counter at Selfridges. Users select words that resonate with them while testing scent and then Kaorium, a high tech diagnostic tool powered by AI can recommend fragrances that align with their emotional response and sensory preferences. Check it out on your next trip to London.

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Technology, storytelling and fragrance come together in an immersive experience