Inspired by the abstract, and the idea of using scent as a tool to express yourself, husband and wife team Niclas and Christine Lydeen bring us CRA-YON, a collection of fragrances that are destined to color your world. By stripping away superfluous elements such as fancy packaging and celebrity spokespeople, the consumer is uninhibited to discover the scents and the feelings they evoke. The couple drew upon their rich experiences from meeting people around the world and interacting with different cultures to approach fragrance in a fresh way. Fragrance becomes an invisible wardrobe that empowers the individual to be the hero in his own life. I caught up with Niclas, who is based in Sweden, by Zoom to find out more.

Lengling’s emotions are based on duality. The brand finds its inspiration both in Asia and Europe. ‘Leng’ notes complement ‘Ling’ notes in each perfume like the yin and yang balancing together opposite elements. Above all, Lengling is an authentic story: the family name of the creators, man and woman, an authentic love affair that led to the creation of this beautiful perfume house, based in Munich. A unique destination it is. Above all, a very special moment with Ursula and Christian together, who demonstrate in real life the balancing concept of their brand.

Fragrance connoisseurs, perfumers and afficionados have long considered scent to be a form of art. Clive Christian is even quoted to have said “Perfume is an art form. In the same genre as music and painting. It requires talent, expertise and most of all passion." In the recent past I have come across several initiatives that bring fragrance and art together in multi-sensorial moments of discovery that elevate the overall experience. Whether a guided tour, an olfactory installation or a collection inspired by masterpieces, art and fragrance are a match made in heaven.

Akro fragrances bring us a unique world of addictions and of total freedom of expression. It is combining the sixties free spirit with nowadays reality. An authentic family story is behind it. A family, full of talent, not only in the art of making perfumes but also in creative design. The team is equally modest as talented, that is quite special. We are dealing with the Cresp’s. Olivier is the well-known master perfumer, Anaïs is the one you are going to meet. The creative mastermind behind the brand, the rebel with a daring attitude. We get to share her world. Intense. Full of joy. Addictive. So yes, full immersion it is. One last thing turns the light off, black it is.