Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2025 . 02 . 10 written by Karen Marin

Essencional's original content

Events

Fragrance lovers

Esxence at 15: Celebrating the Perfumer

It’s almost that time….our favorite time of year. The moment all movers and shakers of the niche and artistic fragrance world descend upon Milan to gather for Esxence, the Art Perfumery event. The 2025 edition will be bigger, bolder and better than ever as we celebrate the 15 th anniversary of the fair.

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2025 . 02 . 10 selected by Editorial Board

Marketing

Perfume

Fragrance lovers

Luxury Fragrance Myths: Are They Really Niche?

We continue to ponder the question, what is truly niche? In this article the author exposes some collaborations between brands and fragrance houses while singling out other brands that are truly independent. Essencional is neutral on the topic and simply wishes to keep our readers informed of the discussions circulating on the internet.

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A somewhat controversial point of view on what is niche

2025 . 02 . 10 selected by Editorial Board

R&D

Olfactology

How Exuud and Estée Lauder Companies Are Opening the Holy Grail of Home Fragrance Delivery

Start-up company Exuud has a game changing plan for home fragrance. The controlled scent-release technology intrigued Estee Lauder who is now an investor. Together they are exploring new ways to elevate the efficacy of home scent while liberating the perfumer to have a wider palette of ingredients.

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New technology in scent delivery will lead to more efficient ambient scenting

2025 . 02 . 10 selected by Editorial Board

Packaging

Events

Marketing

A record-breaking year: Paris Packaging Week 2025 draws 12,588 visitors

The tradeshow dedicated to innovation and design in packaging just closed its’ doors with record-breaking attendance. The addition of the Pentawards Festival, the world’s leading packaging design competition, was a key attraction. The fair also included numerous workshops where sustainability, innovation, AI and regulatory topics were discussed.

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This year’s event gathered the marketing and design community
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2025 . 02 . 10 selected by Editorial Board

Education

Perfume

Fragrance lovers

Comparing Vintage to Modern Perfume Formulations: Problems, Illusions and Dilemmas

Have you ever had a customer tell you a fragrance doesn’t smell the same anymore (“They’ve changed it!”)? Have you had this experience yourself? Perfumer Miguel Matos explains why this happens as he ponders the question, is the fragrance now ruined or is it trying to survive?

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When your fragrance doesn’t smell like it used to, there’s a reason

2025 . 02 . 03 written by Ermano Picco

Essencional's original content

Ingredients

Perfume

Tasting the Leaves: Exploring Tea Culture and its influence on Modern Perfumery – Part 2

Tea and perfumery share a deep connection, where taste and scent harmonize beautifully. In part 2 of this exploration, a tea maestro guides us through the intricate profiles of tea, revealing its aromatic notes, terroirs, and traditional methods alongside innovations shaping the industry. We also uncover how the art of tea blending parallels and inspires perfume composition, crafting evocative experiences that captivate the senses and celebrate the interplay of two extraordinary worlds.

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2025 . 02 . 03 selected by Editorial Board

Perfume

Ingredients

Fragrance lovers

Sex, Death and Decay: The Niche Fragrance Animalic Rebellion Against Crowdpleasing Gourmands

Can perfume bring out the animal in you? Amongst a sea of sweet and sugary fragrances comes a wave of animalic, sensual scents largely coming from independent fragrance brands. Sometimes polarizing but always creative this article celebrates and highlights a selection of creators and their audacious perfumes.

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There’s nothing vanilla about these earthy, sensual scents

2025 . 02 . 03 selected by Editorial Board

Ingredients

Education

Marketing

Givaudan unveils game on Roblox

Imagine a world where everyone has lost their memory and the way to get it back is through smell and memory. Now imagine that as a video game and that’s the premise behind Givaudan’s latest venture, Guardians of Memories, an entertaining and educational game targeted at Gen Z and Alpha.

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Learning about the connection between scent and memory has never been so fun!
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2025 . 02 . 03 selected by Editorial Board

Perfume

Fragrance lovers

R&D

Behind the scenes: Edeniste’s strategy to link neuroscience with luxury wellbeing fragrances

Fragrance professionals and aficionados know about the link between scent and emotion, and they know mood-enhancing fragrances are part of a growing post-pandemic movement to enhance well-being. Brand Founder Audrey Semeraro talks about the science and technology behind her fragrances.

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The British brand merges fine fragrance creation with mood boosting technology

2025 . 02 . 03 selected by Editorial Board

Regulatory

Ingredients

Sustainability

IFRA Releases 2024 Annual Report

Regulatory group IFRA has just released their annual report on 2024 achievements in video format. President Alexander Mohr summarizes the association’s achievements in terms of sustainability, scientific innovation and safety standards.

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Watch the video report from the global association overseeing safe use of fragrance