2023 . 01 . 26
Making Fragrance a Conversation Piece – WWD
Candle brand founder Julie Maskula is bringing a bit of humor and whimsy to the home fragrance category with her Anecdote line of candles. Formerly a strategy consultant, she turned a personal project into a business and now distributes her product in specialty and independent stores. By keeping the brand relative and relatable, she sees more growth through partnerships and collaborations.