Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2021 . 02 . 26 written by Karen Marin

Essencional's original content

Retail

Marketing

+1

UNCOVERING OPPORTUNITIES IN THE US MARKET WITH FRANCOIS DUQUESNE

Many small brands think the Holy Grail of success is to be sold in the US market. Is this still the case or is this antiquated carryover thinking from the Nineties and the Aughts? Having left the US twelve years ago, I knew I needed to get the real story from someone with current experience, so I turned to François Duquesne who, through his Maison Duquesne, is an incubator of independent perfumery with expertise in brand management, creation, development and distribution.

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2021 . 02 . 23 selected by Editorial Board

Ingredients

Olfactology

R&D

+1

Fragrances: Mane reinvents enfleurage to reveal new facets of floral essences

Informative article on Mane's launch of floral extracts obtained with an extraction method that preserves their quality and sustainability. A new technology that takes us back in time!

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Mane pioneers a new method to capture the essence of fragile flowers with striking results

2021 . 02 . 23 selected by Editorial Board

Beauty

Trends

Marketing

All eyes on….three emerging APAC markets to watch for cosmetic growth in 2021

Article on the growth trends for the beauty and personal care segment in some emerging countries of the APAC Area, in particular China, India and Vietnam.

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Opportunities abound for cosmetics and personal care in 3 distinct Asian markets due to a growing middle class and the explosion on e-commerce.

2021 . 02 . 23 selected by Editorial Board

Beauty

Marketing

Trends

5 Beauty Trends To Watch In 2021

Interesting article on some cosmetic trends for 2021: "ingestible" skin care, apps and devices for customizing products for your beauty routine, "blue beauty", sustainability and "Singapore beauty".

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Bespoke skincare, wellness, and ingestibles are just some of the global trends to look out for in the year ahead.

2021 . 02 . 23 selected by Editorial Board

Fragrance lovers

Perfume

WHY CAN’T I SMELL MY PERFUME ANYMORE?

This article explains that there may be two main reasons why a perfectly healthy person (thus excluding anosmia and various clinical pathologies associated with loss of smell) is no longer able to perceive his scent. The first of these can be due to addiction. Our sense of smell is alert to identify danger signs or smells related to food, so our perfume, recognized and classified as a familiar smell that does not fall into the two categories just mentioned, is overshadowed. The other reason may simply be due to the excessive evaporation of the perfume itself. Read the article to find out how to be able to perceive your perfume or make it last longer.

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Nice article that explains the reasons why it is often no longer possible to smell your favorite perfume and provides some valid solutions.

2021 . 02 . 23 selected by Editorial Board

Trends

Marketing

Beauty

+1

KOHL’S REPLACES JCP IN SEPHORA RETAIL STRATEGY

Article on the Khol's-Sephora agreement in the USA instead of the one between Sephora and JCP as opposed to the Target / ULTA agreement. The Sephora offer moves towards a more mass-market type of consumer.

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The collapse of Department Stores and the decline of shopping centers leads to new alliances and more widespread distributions Photo by Deva Darshan on Unsplash
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2021 . 02 . 19 written by Karen Marin

Essencional's original content

Perfume

Noses

+2

CHRISTOPHE LAUDAMIEL: THE CONSUMMATE VISIONARY FOR FRAGRANCE

I never know what to expect when I catch up with Christophe Laudamiel. The multi-talented master perfumer, author, performer, chemist and fragrance visionary is always at the helm of cutting-edge, avant-garde projects that mere mortals can barely imagine. Spanning topics as diverse as ambient scent, scent and art, communication transparency as well as education, the conversation was more than lively.

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2021 . 02 . 16 written by Laurence Arrigo Klove

Essencional's original content

Noses

Perfume

+1

Ormonde Jayne, a girl happy dream with British elegance in mind. How do you do

Behind the brand, there is Linda. She is a sharp entrepreneur who created a luxury perfume brand out of her own hands. She travelled the high seas, at times not still, in mandarin orange. Her brand is celebrating 20 years and is alive and kicking with new ideas, fresh energy, and dashing enthusiasm. British etiquettes being mastered to perfection, I am afraid she does not need to apologize for it. Her story is delightfully entertaining. And it is not over!

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2021 . 02 . 16 selected by Editorial Board

Ingredients

Perfume

Marketing

+2

Supporting Communities Through Perfume

In Somaliland, incense is increasingly one of the main sources of income. For this reason, the Boswellia Craterii trees have been exploited to the extreme, often leading to the death or exhaustion of these plants. We have to find a way to stop this mess!

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An article that sheds light on the exploitation of raw materials and possible solutions

2021 . 02 . 16 selected by Editorial Board

Perfume

Olfactology

Marketing

+1

The value of fragrance

More and more often ad hoc fragrances are used in environments such as restaurants, retirement homes, gyms and changing rooms, hotels, shops. Certainly the perfume itself can be used to cover or mask certain smells and in general give an idea of cleanliness and freshness but the power of olfactory marketing goes much further: scientific studies show that a certain smell not only stimulates our memories and our memory but it can lead us to perform certain actions such as entering a restaurant or pushing us to buy….

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An interesting article on the power of olfactory marketing.