Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2022 . 09 . 29 selected by Editorial Board

Perfume

Noses

Education

+2

Profiles: Cécile Zarokian

In this interview, Cecile Zarokian talks about her most significant projects, gives some advice for young perfumers and talks about her professional career by listing the characteristics that she believes have the projects that can be defined as exciting for the sector.

read more

Interview with the famous perfumer Cécile Zarokian.

2022 . 09 . 29 written by Karen Marin

Essencional's original content

Events

Perfume

+4

Pitti Fragranze 2022….my fragrance diary

The long days of summer may be behind us but the sun was still shining in Italy when the fragrance community gathered in Florence for Pitti Fragranze September 16 – 18. The theme of this year’s event centered around the five senses which were twisted around to inspire a multi-sensorial experience: Smell my eyes, Hear my Skin, Touch my Scent, See my Lips, Taste my Smell. The days at Pitti were filled with fragrance discoveries at booths, with informative lectures, after hours events and with off site visits to several perfumeries scattered around town. Multi-sensorial indeed. Here’s a peak into my diary.

read more

2022 . 09 . 29 selected by Editorial Board

Perfume

R&D

Marketing

+1

Givaudan and XiMo Announce Commercial Fragrance Production

Givaudan announced together with the company XiMo Hungary Kft, the development of a new catalyst to synthesize the ingredients of a fragrance, within a new sustainable process. Givaudan successfully produced the fragrance ingredient commercially. XiMo, a player in catalysts, has developed, manufactured and will supply the catalyst system used for the synthesis of the ingredients of this fragrance. XiMo expects its technology to become suitable for a wide range of applications and fields with the availability of cost-competitive catalytic systems on a commercial scale.

read more

A new collaboration towards innovation and sustainability.

2022 . 09 . 27 selected by Editorial Board

Perfume

Education

Fragrance lovers

+2

World’s First Children’s Olfactory Exhibition Launched in Norway

The first olfactory experiential exhibition dedicated to children was inaugurated in Norway. The interactive exhibition is part of the larger "Sensory Books" project, funded by the Norwegian Research Council and with the aim of examining children's sense of smell in early education, with a particular emphasis on children's literacy, involving them in experience of scented stories like books enriched with smells or installations of stories that emit various scents.

read more

Interesting and commendable initiative to spread an olfactory culture among the little ones.
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2022 . 09 . 27 selected by Editorial Board

Perfume

Noses

Marketing

Firmenich appoints three outstanding new Master Perfumers

Firmenich, has appointed three new Master Perfumers: François-Raphaël Balestra, Wessel-Jan Kos and Haresh Totlani, who will join an exclusive elite of nine Master Perfumers who have achieved the highest level of excellence and achievement in their respective fields and adherence. to the Firmenich princes.
François-Raphaël Balestra in Firmenich since 1999 has created the fragrances of the main laundry products around the world and is the head of the New Ingredients Discovery for Perfumery at Firmenich, collaborating in the creation of Dreamwood ™, a biotechnological innovation inspired by the wood of sandalwood and Muguissimo ™, a note of lily of the valley exceptionally close to nature born from green synthesis. Wessel-Jan graduated from ISIPCA, in addition to his role as an award-winning perfumer, was instrumental in the development of odor-fighting technologies at Firmenich, giving his name to numerous patents, also contributing to the definition of biotechnological ingredients. Haresh Totlani was Head of Firmenich's Creation Center in India and winner of the Patrick Firmenich Award. The latter believes that "perfumes change the way people feel. They make them happy and confident ".

read more

Three new perfumers join Firmenich.

2022 . 09 . 22 written by Karen Marin

Essencional's original content

Perfume

Fragrance lovers

+3

Commodity : Rebooting a Modern, American Perfumery Brand

Can you imagine the shock you would feel if your favorite mascara/candy/soft drink/fill-in-the-blank disappeared off the market? Well, this is the dilemma that faced the loyal customers of fragrance brand Commodity back in the spring of 2018. After initial success in the competitive fragrance market, the brand abruptly shuttered leaving more questions than answers. Fortunately, someone was watching in the wings, and like a savior, swept in, not only to rescue the brand but to revive it and reboot it. Vicken Arslanian, founder of Europerfumes which distributes an impressive portfolio of niche fragrance brands to specialty retail in the United States, saw the opportunity and seized the moment. In this exclusive interview, he talks about the revival and renewal of this much-loved brand.

read more

Let us keep you posted about the last articles. Join our newsletter

2022 . 09 . 22 selected by Editorial Board

Perfume

Ingredients

Education

+1

On The Beauty of Fresh Incense

Bois de Jasmin accompanies us in an in-depth study of the raw material of incense through a video content and the description of some fragrances characterized by this very variable and versatile note. Incense is in fact one of those materials that changes its character depending on what else is present in the formula and which can be bright and peppery or dark and smoky or evoke the greening of spring buds. The article reviews some different variations of one of the most popular notes.

read more

Discovering another raw material widely used in perfumery: incense

2022 . 09 . 22 selected by Editorial Board

R&D

Olfactology

Education

+3

A Fragrance for an Anosmic: UMEMA (Ugo Charron of Mane and Emmanuelle Dancourt) 2022 “Tasting Perfume”

An interesting story of the project of the journalist Emmanuelle Dancourt, anosmic all her life, in collaboration with Ugo Charron, Junior Perfumer of Mane, for the creation of a perfume designed for her, despite her condition of anosmia due to the absence of the olfactory bulb . The creation process was shared through the synaesthetic language and the analysis of taste. The perfume was called UMEMA, with a reference to the umami taste and because in French the term has an assonance with "Emmanuelle perfume"

read more

Interesting and original initiative
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2022 . 09 . 20 selected by Editorial Board

Perfume

Marketing

Trends

+2

Entrepreneur Chriselle Lim on launching a viral fragrance phenomenon

Harpers bazaar talks about the launch of the fragrances of the Phlur brand, whose creative director is Chriselle Lim, an American entrepreneur and mega influencer, which had an impressive result. Suffice it to say that her fragrance “Missing Person”, created by Constance Georges-Picot, went viral on TikTok, selling out in five hours and leaving a waiting list of over 200,000 people. Lim stated that the perfume "has become a therapy for the people on TikTok". The line has just been launched by Selfridge.

read more

How a fragrance launch can become a real viral phenomenon.

2022 . 09 . 20 selected by Editorial Board

Books

Education

Fragrance lovers

+2

New Book Review: Scent A Natural History of Fragrance (Elise Vernon Pearlstine) 2022 + Perfume and Pollinators Draw

Elise Vernon Pearlstine spent 17 years pursuing a passionate career as a wildlife biologist, traveling and studying extensively on site, after which she embarked on the path of ethnobotany, natural perfumer and educator.
In this book she speaks with two voices: a more intimate colloquial tone and a more technical one, which blend perfectly within the pages. Ethnobotany is the heart of the book which deals with the fascinating pollinator-plant-environment relationship and which fascinates in a compelling and informative way.

read more

A Cafleurebon review of Elise Vernon Pearlstine's book “Scent, A Natural History of Fragrance”.