With 39% of the workforce represented by women, Singapore is certainly better balanced than many other countries in terms of gender equality. However, this is not reflected in the advertisements of the various brands, which still portray the role and the female figure under ancient stereotypes now outdated. Brands should therefore work for better gender representation, encourage women to see themselves and be seen as potential customers, and consider the ambitions and aspirations of the new generation.

After Helsinki airport, Dubai airport also started using highly trained and almost foolproof dogs to recognize travelers affected by the coronavirus.

An article that sheds light on natural products

Yutybazar is a beauty portal based on artificial intelligence that allows users to find the products that best suit their needs and requirements with particular interest and attention for all those ethnic minorities who too often struggle to find products suitable for their skin color or for the type of their hair. Through a short questionnaire, the algorithm, after storing and processing the user's responses about skin color, habits and lifestyle, hair type and so on, proposes a series of targeted products for that customer.

Unfiltered Experience Online is Daniela Ciocan and her colleagues' response to the obstacles imposed by Covid-19. Being unable by circumstances to organize an international fair, the Unfiltered Experience team has worked diligently to bring their event online, ensuring an immersive and inclusive experience for brands, consumers, retailers and influencers ...

Following the lockdown caused by the Covid-19 pandemic, we have witnessed an exponential growth in the use of email marketing by many brands in the sector. In fact, this channel, although older than others and less impactful, has taken its revenge, generating 8.8% of traffic and being three times more efficient and effective than other channels from a quality (traffic generated) / price point of view.

Chinese consumers reflect more and more on the quality-price ratio before buying products of famous brands or famous people without letting themselves be taken in by a known face. They are increasingly aware consumers, especially in this period. It could be the right time to push on C-beauty, much cheaper and more convenient than celebrity products from abroad.

An article that reports the 10 consumer trends of 2020 at a global level evoked by a report by Euromonitor International.