2021 . 02 . 16
This article, accompanied by a video, tells the story of the hedione, from its discovery to its use in perfumery. Finally, the radiant effect that this ingredient brings to perfumes is explored and the most famous fragrances that contain it are mentioned.
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2021 . 02 . 12
I had the distinct pleasure of meeting Nick Steward by chance at Fortnum & Mason in London about 3 years ago when he was in the store for a founder’s event, and I was in town to smell new fragrances and see trends in retail. After talking for five minutes, we were thick as thieves, sharing our passions for fragrance and travel while he presented his brand, Gallivant, to me. The collection currently features nine scents, each inspired by places that are known or are yet to be explored. Now, when so many of us are limited to armchair travel, seemed to be the perfect time to catch up with Nick, to dive into the brand story, to hear more about the creative process and to talk about future destinations.
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2021 . 02 . 09
The world's second largest producer of sandalwood has made its largest harvest in a remote Australian region. Read the article to learn more, understand how covid 19 has impacted the reality of this precious ingredient and what are the expectations for the future.
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2021 . 02 . 09
The lockdown has profoundly transformed our lives. Our homes have gone from being places where we spent a few hours a day (basically the night to sleep) to our only habitat. We therefore had to adapt to a new routine and the same brands had to do to stay afloat and keep the contact and interest of its consumers alive. Read the article to find out how they did it and for 5 tips you can apply to your brand.
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2021 . 02 . 09
What perfume did George Washington, George III, Napoleon Bonaparte, General George Custer, Winston Churchill, Ernest Hemingway, Errol Flynn and John F. Kennedy wear?
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2021 . 02 . 09
As often happens, history is cyclical and trends repeat themselves. In this period of forced closures, quarantines and general lockdowns, not only the perfumery sector has grown (especially the one related to fragrances for the environment), but the desire to use perfume has also been reborn in people for its capacity to transport our minds through time and space, make us travel and fantasize with the mind. However, everyone wants to have their own unique and distinctive scent, different from all the others. So the trend, already in vogue since ancient times, of having a customized perfume created has had an exploit ...
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2021 . 02 . 09
Like the golden section for artists, the “Voelkl Ratio” is a particular proportion between ingredients that makes the compositions of the perfumer Frank Voelkl unique and constitutes their olfactory signature.
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2021 . 02 . 05
Back in 2008 I began the pleasure of working with Françoise Donche. At the time, she was the head of Olfactory Creation at Parfums Givenchy and I had just relocated to Paris from the US. With adjacent offices, we quickly bonded over our mutual passion for fragrance, art, theater and design. She would be quietly settled in her office, smelling blends and working on new formulations, when every once in a while I would hear her open her window to bring in some fresh air. Across the hallway was a special room that kept the blends which were macerating, a process that takes a minimum of 24 to 48 hours.
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2021 . 02 . 03
The Do’s and don’ts
Key Experience Learnings-Differences between Continental Europe and the UK & the US
Opinion, written by Laurence Arrigo-Klove for www.essencional.com
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2021 . 02 . 02
A survey conducted by Union for Ethical BioTrade on biodiversity shows a growth in consumer awareness but a lack of confidence and knowledge on how companies move in this area ...
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