IFRA, the International Fragrance Association, published on January 2020 the 49th Amendment to its standards.

Here you can find the official overview, library and guidance.

"How was Yves Saint Laurent’s Opium fragrance named? What inspired Chanel No. 5’s perfumer to use aldehydes?", the article reveals details about the story behind few iconic worlds fragrance and what characteristics can make a perfume a legend.

Just as taste and smell are closely related, there is in the same way a strong link between scents and emotions. A perfume awakens dormant memories or emotions that we didn’t even know we remembered. Considering the fact that a perfume can play a very important role in generating a stronger impression on the customers, this inseparable bond should really be heightened and fully utilized by the various company.