Fragrance can make us smell good and neuroscience is now proving it can do good – or at least it can have a positive impact on our mental health. With this proof, mood-boosting effects, such as stress and anxiety reduction, may now be included as product benefits. Sounds like we’re on the scent of something big!

Will the preference for gourmand and animalic scents be replaced with a craving for narcotic notes? Will people look for a more “natural” high from their fragrance? Formerly taboo ingredients like tobacco and cannabis have made their way to the perfumer’s palette but they’re not the only ones according to the author of this article.

Pursuing a dream is not always easy. In this article indie brand founder Jordan Samuel Pacitti talks about the circuitous path he took to launching a fragrance. His journey brought him to Italy where he collaborated with perfumer Luca Maffei who translated his vision, a love letter to Sicily, into fragrant reality.

An intresting interview with founder Kilian Hennessy in which he talks about the new opening and the brand's upcoming projects

After a 40-year career, Bertrand Duchafour, with his new brand L'Entropiste, celebrates chaos through six new fragrances

Recent studies show that Gen Z in South East Asia considers fragrance purchases to be justified on the basis of getting self-care, self-expression and an affordable luxury all rolled into one product. This brief article is accompanied by a short video which dives deeper into the topic.

We’ve reported that fragrance as a category continues to enjoy double digit increases, but who could have guessed that teenage boys are responsible for 26% of the growth! In their tribe of “if you know, you know”, high end scents lend them cache, confidence and status while also being a means of asserting their individuality. Look to this consumer to shape near-future industry trends and innovation.

Move over Rue des Francs Bourgeois as Rue Saint Honoré in Paris’ first arrondissement is on track to be the best smelling street in the city. A bevy of brands, all on the verge of opening new - and in some cases their first - stand-alone boutiques, are going to join the neighborhood and bring vitality and new experiences to the quartier.