Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2020 . 12 . 29 selected by Editorial Board

Perfume

Fragrance museums

People

The Osmothèque – Patricia de Nicolaï, perfumer and former president of the Osmothèque

In this interview Patricia de Nicolai explains how the universe of the Osmothèque of Versailles was born and how it works: a real perfume museum, unique and precious.

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Interview with the former president of the Osmothèque of Versailles Patricia de Nicolai.

2020 . 12 . 29 selected by Editorial Board

People

Perfume

Marketing

+1

Interview with Christina Kurganska, Founder and CEO of Ol.Factory and Kamana

Interview with the founder and CEO Christina Kurganska of Ol.Factory and Kamana who talks about her projects, the current situation of the Ukrainian market, her vision of the world of perfumery, covid-19, her predictions for the future and much more.

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An interesting interview that makes us discover the Ukrainian market.

2020 . 12 . 29 selected by Editorial Board

Perfume

Olfactology

Marketing

+1

Firmenich Connects Consumer Emotions and Fragrance Trends

A positive outcome from COVID-19 is that 56% of consumers surveyed indicate they have appreciated fragrance more since experiencing lockdowns.

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An article on the importance of perfumes as evocators of positive emotions and feelings.

2020 . 12 . 25 written by Karen Marin

Essencional's original content

People

Olfactology

+1

YEAR END CATCH UP: Updates from people & projects from 2020

As we bid farewell to 2020 let’s take a moment to reconnect with some of the people and projects that graced our site over the past few months. Let’s catch up on their latest news and get a hint about what they are working on now for the new year ahead.

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2020 . 12 . 22 written by Laurence Arrigo Klove

Essencional's original content

People

Perfume

Enjoy the ride. Open your eyes. Ella K takes you to a fascinating world full of adventures

Ella K is difficult to define, to restrain, to put in one box or in one space. It is much more than a simple perfume brand. It is an attitude to life. A life that relies on adventures, on travels across the globe, on excess curiosity, on pure energy. The hunt is not about finding gold or diamonds or even the illusion of an Eldorado. The hunt is to find one’s core inner self. Ella K is raw passion. For Perfumes. For Freedom. A woman world, dedicated to strong determined women. However, men can be accepted provided they share a common attitude. Impetuous, impulsive, Ella K has no reins, no saddle, no ties… Galloping full speed, she can decide to come to a halt, to rest and enjoy a peaceful moment. Let’s venture into her happy vision of life.

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2020 . 12 . 22 selected by Editorial Board

Trends

Fragrance lovers

Marketing

How Home Fragrances Became A Post-COVID Craze In China

As elsewhere in the world, the Chinese consumer has turned to home fragrance to enhance their stay-at-home environment. A wave of patriotism is driving them towards emerging local brands.

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An article on the importance of fragrances for the environment in China in this historical period.
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2020 . 12 . 22 selected by Editorial Board

Perfume

People

Taking the plunge into independant perfumery – Ludovic Bonneton (Bon Parfumeur)

In this interview Ludovic Bonneton tells us about his experience and his brand. His mission in bringing the brand to life? Emphasize the artistic dimension of perfume as a sensory experience that empowers and intensifies life.

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An interesting interview with Ludovic Bonneton, creator of the artistic perfumery brand Bon Parfumeur.

2020 . 12 . 22 selected by Editorial Board

Marketing

Beauty

Trends

+1

Beauty Twitter is Changing: New Data

This article summarizes some interesting data regarding the use of Twitter for the world of Beauty by answering the 5 questions: Who tweets, how they tweet, what tweets, when and where.
Curious is the fact that nearly half of those who participate in beauty conversations are men, the fact that less than half of the tweets include photos and that 7.7% of the beauty conversations on Twitter originate from Nigeria, ranking it the third country of the countries that produce more tweets on beauty.

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An in-depth look at the numbers of Beauty on Twitter in the last year.

2020 . 12 . 22 selected by Editorial Board

Beauty

Marketing

Trends

Beauty 2021 & Beyond

This difficult year has practically come to an end. It is time for budgets, decisions and future projects. This long summary article will help you take stock and enter the new year with a renewed and forward-looking spirit.

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A summary of what has been, is and probably will be the world of Beauty.

2020 . 12 . 22 selected by Editorial Board

People

Perfume

Interview: A Sensorial Approach with Thibaud Crivelli

In this interview Thibaud Crivelli talks about the importance of perfume in his life and growth, his vision of the world of perfumery, his brand and much more ...

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Interview with Thibaud Crivelli, founder of the Maison Crivelli brand.