The term “beast mode” originally referred to long-wearing, super projecting fragrances worn primarily by men. Now however, the usage of the term extends to elixirs and scents with a long-lasting sillage. We can thank TikTok and social media for the creation and rise in this trend. An interesting look at how it started.

In our ongoing appreciation for the Middle East’s rapport with fragrance, we gladly share this article that summarizes the history behind the fragrance culture of times gone by and today. There’s also a review of the most appreciated ingredients and a flash focus on local brands who are making names for themselves.

If you ever had any doubt about the influence niche fragrance has on the market, read on. In this article, learn the formula for applying the niche fragrance model to big designer names. With Creative Directors taking a more active role, how to weather the constant stream of turnover? Who really translates the brand DNA in an olfactory way?

Fragrance can make us smell good and neuroscience is now proving it can do good – or at least it can have a positive impact on our mental health. With this proof, mood-boosting effects, such as stress and anxiety reduction, may now be included as product benefits. Sounds like we’re on the scent of something big!

There’s more to Barcelona than the Sagrada Familia and Las Ramblas! It’s almost time for the Barcelona Perfumery Congress which gathers the international professional fragrance community. Conferences will cover diverse subjects including sustainability, AI-driven fragrance development, digital transformation and regulatory updates.

Will the preference for gourmand and animalic scents be replaced with a craving for narcotic notes? Will people look for a more “natural” high from their fragrance? Formerly taboo ingredients like tobacco and cannabis have made their way to the perfumer’s palette but they’re not the only ones according to the author of this article.

Pursuing a dream is not always easy. In this article indie brand founder Jordan Samuel Pacitti talks about the circuitous path he took to launching a fragrance. His journey brought him to Italy where he collaborated with perfumer Luca Maffei who translated his vision, a love letter to Sicily, into fragrant reality.

An intresting interview with founder Kilian Hennessy in which he talks about the new opening and the brand's upcoming projects