Twenty-five year old artistic fragrance brand Ormonde Jayne celebrates a milestone anniversary in style. Helmed by a courageous female entrepreneur and brand founder, she shares her thoughts on the state of fragrance today and why she’ll never sell to a conglomerate.

In a saturated market, niche fragrances stand out for their olfactive value and beautiful aesthetic. While it may be (relatively) easy to launch, it’s not easy to last. In this article industry insiders share their thoughts on what it takes to be successful.

With fragrance boasting the biggest growth in the beauty sector in 2024, the key drivers behind the increased consumption are coming from an unexpected source. In this article, industry leaders explain the change in consumer habits and they speculate on what motivates people to purchase today.

As we’ve seen, fragrance continues to grow and with that comes innovation and creativity when it comes to design. In this article, discover the ten biggest movements tht are having an impact on fragrance design today.

An interesting editorial in which the author lays bare a big topic facing the fragrance industry today. With so many people launching brands, many with no background in scent, where is the line between artisanal fragrance and the copycat wannabe? Let’s bring back the respect and reverence for the craft!

From regulatory issues to cultural preferences, several factors are driving the trend behind the growth of alcohol-free fragrance alternatives. New technology enables the development of products with tenacity, an appealing texture and even benefits for the skin, in novel formats bound to meet consumer demand.

Here is a French heritage brand with one foot in the past and one in the future . In ten years this beauty emporium, a part of LVMH since 2021, has expanded from one boutique in 2014 to 59 around the globe now. Read their story in this interesting article.

According to US market research firm the Benchmarking Company there are four key trends driving growth in the US, the largest fragrance market in the world. Find out what they are and also read about how the American consumer is engaging with fragrance now.