The Five Element Theory, in which wood, fire, earth, metal and water are recognized as the basic elements of the material world, came from an ancient Chinese observation of nature. The elements represent the seasons of life, the human body, emotions. Depending on our date of birth, each of us is associated to an element which defines our personality, our characteristics, our career path, our relationships and our health. However, we are instinctively pulled towards elements we need to keep us balanced and healthy. Based on this premise, Deana Fries, founder of Elementals, has conceived of the ultimate well-being brand of truly functional fragrances that enhance our physical and mental well-being. This renegade alchemist was ten years ahead of the world when back in 2009 she had the vision of how she wanted to help people through scent. Catching up over Zoom, we talked about her brand and what well-being means in 2022.