If something came along that allowed you to work faster and more efficiently, wouldn’t you be interested? In this article master perfumers speak about artificial intelligence and how it can be used – for the good – in the universe of perfumery.

Studies show that Gen Z is a generation of fragrance users, finding it as a means of self-expression, as a way to differentiate themselves from others. This article delves into their mindset while also showing numerous clips from TikTok where Gen Z speaks out about their favorite scents ranging from niche to mainstream.

China is still regarded as a huge opportunity for the fragrance industry and now, more than ever, domestic brands are cropping up to challenge the Western brands. Leveraging nationalistic pride, these brands favor Chinese cultural elements which strikes a chord with the young consumer.

What is the link between the decorative arts and perfumery? This young student wants to show how and why perfumery became an artistic object at the beginning of the 20 th century, helped by exposure in several world exhibitions. He proposes a moment in time when artistic perfumery began and how it evolved as a decorative art leading up to today.

Could reinforcing our smelling abilities help stave off dementia? Recent clinical studies point in this direction and even indicate that the gradual loss of our sense of smell could be an early indicator of dementia or Alzheimer’s. In this article read about the study findings and learn why we should incorporate smelling exercises into our daily routines.

Lauded for their creativity, dedication and passion, five perfumers at dsm-firmenich are inaugurated into the prestigious group of Principal Perfumers. Get to know them and some of their most recent fragrance creations in this article.

The fragrance industry is just scratching the surface of the many ways Artificial Intelligence can be used in this sector. Fear not, the perfumer will not go the way of the dinosaur. Read on for an interesting dive into how this technology can change the craft.

Dr Vranjes Firenze is the latest brand to be snapped up by the French group who is looking to build an international portfolio in the premium category. The Italian home fragrance brand is best know for its home diffusers and candles.