Since even before the pandemic, people have found comfort in setting their hoime environment. Several trends have emerged in the category including specific scents, sustainability, and the latest, air care.

Vegetables are the latest source of renewable, biodegradable and upcycled ingredients in perfumery. These unexpected raw materials are completely in line with the increasing consumer desire for something unique which also respects the natural / sustainability trend.

The edgy London retailer is getting into the beauty game with its own in-house LBTY brand set to debut with 5 high-end fragrances this Fall. The fragrances, inspired by the iconic textile archive, were created in partnership with well-known perfumers, yet to be revealed.

Once again Christophe Laudamiel is on the cutting edge as he delves into a new venture set to build a platform to enable the discovery of new scent molecules. Osmo has already built the first map of odor and this is their latest foray combining machine learning and olfactory neuroscience research.

As we head towards the final quarter of the year, it’s a great time to take a look at how consumer behavior is changing and what it means for Q4 business. Fragrance has been performing strongly since 2020, but does the rise of Fragrance Dupes pose a threat to the premium and prestige sector?

Panic no more, the perfumer is not going the way of the dinosaur. AI does indeed simplify certain parts of the process, but can’t replace a human. Discover here technological inventions that are helping perfumers today to create the scents for tomorrow and beyond.

Fashion and fragrance come together in two new scents with never-before used ingredients. The designer collaborated with fellow Uruguayan, Julian Bedel of Fueguia 1833, to tell an olfactive story of two distinct chapters of her life.

Creating a bespoke fragrance is a dream come true for fragrance aficionados. The celebrated tennis star and his wife reflect on the journey and how personal memories and characteristics are interpreted into olfactory creations.