When entrepreneurs launch new products and services, there is always a risk involved. How will it be received? Will it fill a need? Will the point of difference be recognized and valued? Will the end product live up to the objective and respect the original mission? As Essencional hits its first anniversary, now seemed to be the right moment to look back on where we started and where we are today. A few of our trusted advisors have shared their feedback with us in our closest approximation to an annual review.

Nearly ten years ago I met Ann Fishman while waiting in line to have lunch at Angelina in Paris. In a matter of minutes, Ann captivated my attention as she explained the basics of generational marketing. Ann has an impressive list of credentials: she is president of Generational-Targeted Marketing LLC and the author of Marketing to the Millennial Woman. She was an Adjunct Associate Professor at New York University and also a recipient of four U.S. Senate Fellowships to study generations. Ann and I caught up on Zoom recently to get to the heart of the matter and look at the influence that generational marketing could have on the fragrance industry.

Parfums de Nicolaï is a family company with a glorious past. Axel leads it quietly yet resolutely with success towards the future. Beware of his smile, his aim is domination. Yet a peaceful one. He is like a general leading his united family troops forward with prestige. Each perfume ‘parcel’ is hand-sealed with black wax…