NEW! Build your brand with Essencional.

Learn more
Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2021 . 05 . 04 selected by Editorial Board

R&D

Olfactology

Education

+1

Firmenich partners with Central Saint Martins for future fragrance experiences

Creativity meets innovation when Central Saint Martins students pair up with Senior perfumers at Firmenich to bring us olfactory design projects destined to change the role fragrance has in our lives

read more

A project to rejuvenate and transform perfumery.

2021 . 05 . 04 selected by Editorial Board

Beauty

Sustainability

Marketing

+2

A Complete Guide To Carbon Neutrality In Beauty

An exhaustive overview of what it is and what parameters must be measured to evaluate the carbon footprint of a brand and a company.

read more

Another article on one of the hot topics of the moment.

2021 . 04 . 30 written by Karen Marin

Essencional's original content

Education

Fragrance lovers

+1

ESSENCIONAL TURNS ONE: LOOKING BACK…AND FORWARDS

When entrepreneurs launch new products and services, there is always a risk involved. How will it be received? Will it fill a need? Will the point of difference be recognized and valued? Will the end product live up to the objective and respect the original mission? As Essencional hits its first anniversary, now seemed to be the right moment to look back on where we started and where we are today. A few of our trusted advisors have shared their feedback with us in our closest approximation to an annual review.

read more

2021 . 04 . 27 selected by Editorial Board

Ingredients

Fragrance lovers

Perfume

This Ancient Town in Uttar Pradesh Is the Perfume Capital of India

Kannauj is the Indian capital of perfume. Read this article to immerse yourself in the penetrating smell of Damask rose and in the timeless reality of the perfumers of this remote and magnificent fragrant landscape.

read more

An interesting article on the Indian capital of perfume.
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2021 . 04 . 27 selected by Editorial Board

Regulatory

Beauty

Ingredients

Regulation Update: Cosmetics and Ingredients in China, Indonesia, South Korea and Thailand

This article analyzes the general albeit slow trend of China, Indonesia, South Korea and Thailand to modify and simplify the regulations for exports to their countries.

read more

Another step forward on the regulations for cosmetics and ingredients in Asian countries.

2021 . 04 . 27 selected by Editorial Board

Education

Trends

Beauty

Ingredient-based skincare market in China reaching Chinese "Skintellectuals"

In the Chinese market a type of communication aimed at Skintellectuals that focuses on the ingredients of cosmetics and their scientific terms is emerging.

read more

The new attitudes of Chinese consumers towards conscious and informed consumption
Let us keep you posted about the last articles. Join our newsletter

2021 . 04 . 27 selected by Editorial Board

R&D

Perfume

Firmenich Scientists Translate the Connection Between Scents & Context to Deliver Stronger Emotional Benefits

Firmenich develops ScentMove through research that allows us to analyze the emotional impact of some smells and to consider their potential in the creation of fragrances that give rise to specific emotions according to local cultures and conventions

read more

Interesting initiative taken by Firmenich to connect perfume and emotions.

2021 . 04 . 27 selected by Editorial Board

Perfume

Trends

Fragrance lovers

What Not to Buy: Perfume Samples

A complaint from a well-known Blogger regarding the purchase of largely disappointing samples that were not worth the expense.

read more

In its desire to remain impartial, essencional proposes an article that goes against the grain.
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2021 . 04 . 23 written by Karen Marin

Esxence 2022

Essencional's original content

Marketing

+3

THE GENERATION GAP: TALKING GENERATIONAL MARKETING WITH ANN FISHMAN

Nearly ten years ago I met Ann Fishman while waiting in line to have lunch at Angelina in Paris. In a matter of minutes, Ann captivated my attention as she explained the basics of generational marketing. Ann has an impressive list of credentials: she is president of Generational-Targeted Marketing LLC and the author of Marketing to the Millennial Woman. She was an Adjunct Associate Professor at New York University and also a recipient of four U.S. Senate Fellowships to study generations. Ann and I caught up on Zoom recently to get to the heart of the matter and look at the influence that generational marketing could have on the fragrance industry.

read more

2021 . 04 . 20 written by Laurence Arrigo Klove

Essencional's original content

Perfume

People

+1

Axel Michau de Nicolaï ‘Junior’ elegantly leads the family troops forward.

Parfums de Nicolaï is a family company with a glorious past. Axel leads it quietly yet resolutely with success towards the future. Beware of his smile, his aim is domination. Yet a peaceful one. He is like a general leading his united family troops forward with prestige. Each perfume ‘parcel’ is hand-sealed with black wax…

read more