What is it about the smell of rain that seems to have a universal appeal? Rain gives off a fresh and clean vibe that’s genderless, seasonless and timeless. In nature the molecule giving off this smell is called petrichor, and it has become the fragrance buzzword of 2023.

With the first quarter of the year firmly behind us, now is a great time to look at some of the fragrance trends defining 2023. This article summarizes five key observations including the link between well-being and fragrance, the ever-increasing demand for “beast-mode” scents, or long-lasting fragrances and the soon-to-boom fragrance market in China.

From candlemaker to perfume creator, Carol Han Pyle of Nette has lived a fragrant life. Now in the midst of launching her fragrance collection, she talks about being a “clean” brand and creating fragrances meant to elicit specific emotional responses.

Can scent cues help us recreate memories of our moms? One author finds a way to reconnect with the mother she lost through immersing herself in fragrance notes her mother favored, meaning fragrance can be used as a tool to consciously evoke memories.

Iconic brand Dr Vranjes just celebrated a 40 year anniversary by opening a new boutique in Thailand. In this exclusive interview the master perfumer talks career milestones, ingredients, trends and the fine art of scenting the home.

Does the surge in popularity of fragrance dupes pose a threat to artisan fragrance? This burgeoning market paves the way for the perfumery world to find their answer to “fast fashion” in “fast fragrance”. A trend to monitor.

Fragrance professionals and aficionados from around the globe gathered in Milan several weeks ago for Esxence at which nearly 300 artistic perfumery brands exhibited new and existing scents. Here is a roundup of the key olfactory trends sure to be hitting the shelves of an independent perfumery near you.

Beauty industry moguls weigh in on the biggest sustainability issues facing the sector. Plastic alternatives, overconsumption, greenwashing, and the need for a simple certification system are just some of the subjects that are top of mind.