What is the fragrance customer of today - and tomorrow - looking for when shopping for a scent? From dupes to the latest suggestions coming from TikTokers, mass retailers are creating a stepped-up environment with an assortment of brands meant to lure the consumer away from luxury boutiques.

India’s oldest perfume town could rival Grasse one day if local perfumer Pranav Kapoor realizes his dream of bringing his hometown into the spotlight. Long known and respected by major fragrance houses but little known domestically, Kapoor’s work begins at home as he strives to create immersive olfactory experiences to make perfume a tourist attraction throughout India.

Knowing where to go when entering Esxence can be compared to how Alice felt when she hit Wonderland: which way do I go? In case you missed it, here’s one take on the most intriguing scents that stood out at this year’s artistic perfumery event.

The centuries-old perfume format is experiencing a resurgence in popularity driven by new interpretations that respect the traditions while making them 21st century friendly.

Perfume collectors are marking their calendar for the annual Perfume Bottle Auction set to kick off April 28th. Take a sneak peek at some of the treasures that will go on the block.

Can it be that newness is down in fragrance? While Esxence saw more brands than ever at the recent editiion, trendwatch group Circana calls out a lack of innovation and real newness in the entire fragrance sector. Read the article to find out more.

The socio-economic situation of the world will affect major trends in fragrance for the rest of the year according to market research group Mintel. Analysts point to four factors which will effect consumer behavior and expectations in regards to scent.

What can your favorite scents reveal about your personality? Can you use scent to project a hidden side or a characteristic you aspire to? Could you scent be sending out subliminal messages about who you are?