Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2021 . 02 . 02 selected by Editorial Board

Beauty

Trends

Marketing

+1

At-home beauty tech sees a lockdown boom - Vogue Business

With the lockdown there has been a boom in devices based on artificial intelligence with the aim of improving the already difficult life of "seclusion" and making it as pleasant as possible. Even the world of beauty, hit like the others by the forced closures of stores and the end of assisted sales and in-store consultancy, had to reinvent itself by creating applications and tools capable of replacing (albeit making it virtual) the shopping experience and in-store advice ...

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Article on the last frontier of beauty: tools and applications based on artificial intelligence.

2021 . 01 . 29 written by Karen Marin

Essencional's original content

Perfume

Education

+1

MASTER PARFUMS: PLAY THE GAME AND DISCOVER WHAT YOUR NOSE KNOWS

Anne-Laure Hennequin is bright and cheerful on a Monday morning when we meet virtually to talk about Master Parfums, the first educational games about fragrance and the olfactory world which she created. She shared a key observation: “We live in an over-perfumed world, yet the sense of smell is the least used, the most under-estimated, and the most mysterious.” Formerly Trainer at Kenzo then Education Director at Puig, she felt she had a mission: to simplify perfume education and promote perfume culture to the widest audience possible. Curious to find out more? Let’s dig deeper.

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2021 . 01 . 26 selected by Editorial Board

Perfume

Noses

Fragrance lovers

‘There is an alchemy and magic to making fragrance’

Meabh McCurtin is an Irish perfumer who has created an incredible catalog of modern fragrances. In this article she talks about how she finds inspiration for her creations and why she loves the poetry of perfume.

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Article about the Irish nose, Meabh McCurtin, about her training and her work.

2021 . 01 . 26 selected by Editorial Board

Perfume

Marketing

Trends

+1

Why do hotels smell so good and who creates that signature scent?

Article about the olfactory signature of some hotels and the process of creating the distinctive scents for these places.

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Interesting article on olfactory marketing related to hotels.

2021 . 01 . 26 selected by Editorial Board

Retail

Marketing

Beauty

Curate Beauty CEO Samantha Freedman on her digital marketplace for indie beauty brands

Interview with Samantha Freedman, former journalist, CEO of Curate Beauty, the digital marketplace for indie cosmetics that connects brands and retailers

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When digital makes the difference.

2021 . 01 . 26 selected by Editorial Board

Beauty

Marketing

Trends

China cross-border e-commerce creates pandemic opportunity for indie beauty

Some useful data and information on the Tmall platform, essential for entering the Chinese market.

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An article on the opportunities offered by the Chinese market for indie beauty.
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2021 . 01 . 26 selected by Editorial Board

R&D

Marketing

Trends

+1

Firmenich Launches World’s First AI-Augmented Laundry Care Fragrances

Thanks to artificial intelligence, it is possible to create faster products that perfectly match each category and market, to ensure that every consumer has the right emotional experience.

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Article that deals with the launch of a series of perfumed products for laundry care defined thanks to the collaboration between human creativity and artificial intelligence.

2021 . 01 . 22 written by Karen Marin

Essencional's original content

Retail

Marketing

+1

China’s Grey & Fake Market: An Insider’s View

It takes a lot of courage to have principles and take a stand against what you believe is wrong. I had the distinct privilege of speaking anonymously with the owner of a trading company in China who wanted to expose the dark side of the grey and fake market and, specifically, how it can affect artisan fragrances. To understand the context, let’s start with a definition and then some history.

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2021 . 01 . 19 written by Laurence Arrigo Klove

Essencional's original content

Noses

Ingredients

+1

With MATIERE PREMIERE a star is born and the limelight goes to its finest ingredients.

One year old. A baby-brand. Not quite. MATIERE PREMIERE is already playing with the more established ones. Its mastermind is Aurélien Guichard, a well-known talented perfumer with a family heritage in perfumes from Grasse. His idea is to show us the authentic perfumer backstage. To open -up its secret universe while making visible the beauty of a perfumer’s work. He indulges into radical ingredients overdoses. However, only the finest ingredients will do. The outcome is magnificent. Going back to basics creates modern classics.

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2021 . 01 . 19 selected by Editorial Board

Perfume

Ingredients

Fragrance lovers

The Scent That Takes Me Back Home, Wherever I Am

An article that talks about Usi, the Somali term for "frankincense" as a ritual with an evocative power, which allows memories of the past to come to mind and arouse emotions.

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A good article on the evocative power of perfume and Somali incense