As we’ve seen, fragrance continues to grow and with that comes innovation and creativity when it comes to design. In this article, discover the ten biggest movements tht are having an impact on fragrance design today.

According to US market research firm the Benchmarking Company there are four key trends driving growth in the US, the largest fragrance market in the world. Find out what they are and also read about how the American consumer is engaging with fragrance now.

Ever at a loss for words when trying to talk about a fragrance? In this article learn the meaning behind several descriptive terms and find out which fragrances embody them. A great way to increase your fragrance vocabulary to be more precise when speaking about scent.

From regulatory issues to cultural preferences, several factors are driving the trend behind the growth of alcohol-free fragrance alternatives. New technology enables the development of products with tenacity, an appealing texture and even benefits for the skin, in novel formats bound to meet consumer demand.

Here is a French heritage brand with one foot in the past and one in the future . In ten years this beauty emporium, a part of LVMH since 2021, has expanded from one boutique in 2014 to 59 around the globe now. Read their story in this interesting article.

When Comme des Garçons launched its first fragrance over thirty years ago, it stuck out in terms of olfactory profile as well as unique packaging: a pebble-shaped bottle that laid flat. Subsequent launches continue to push the envelop with notes like ink and turpentine. In this article the company president talks about the brand and its vision for the future.

The Notes Shanghai tradeshow in March welcomed 200 domestic and international fragrance brands, proving the Chinese market still boasts opportunity for growth. Observers see consumers seeking products that they connect to on an emotional level, while also appreciating creativity and innovation in scent.

In this article, the author investigates several well known brands to find the real story behind fragrance creation. The crux is that the question of whether product is created In-house or outsourced matters in terms of transparency and honesty as some brands position themselves as artisanal with heritage when it’s not always the case.