Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2023 . 12 . 14 selected by Editorial Board

Perfume

Retail

Regulatory

Fragrance sales are surging, so how will MoCRA change things in 2024?

The fragrance category continues to grow but how will the new legislation set to go into effect in the US in 2024 impact sales? Will increased transparency on ingredient labeling encourage or frighten the consumer?

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New legislation in the US will make it mandatory to be transparent on ingredients

2023 . 12 . 14 selected by Editorial Board

Education

Olfactology

People

International Aromatics Senior Perfumer Paula Kundu Shares Fragrance Industry Insight

In this one-on-one interview, the senior perfumer talks about her career and she gives advice for those who want to get into this field. She also gives a peak at the World Perfumery Conference slated for June 2024.

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The Senior Perfumer talks about her career path

2023 . 12 . 05 written by Editorial Board

Perfume

Fragrance lovers

Sponsored Content

When Two Sisters Shoot for the Stars

Meet Sofia and Fabiola Bardelli of In Astra, two sisters who literally have stars in their eyes. How can that be, you ask? Well, from childhood the sisters became fascinated by the night sky, and they learned about the constellations when their father took them into the garden at night to gaze up at the heavens.

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2023 . 12 . 05 selected by Editorial Board

Perfume

Marketing

Alexandre.J makes its mark on the ultra-niche perfume market

Alexandre J is a family-run company of French heritage based in the Middle East. Firmly entrenched in Europe, the Middle East and Latin America, the brand extends its product range to include an upmarket limited edition item in time for holiday gift-giving.

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Niche fragrance brand Alexandre J grows its offer
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2023 . 12 . 05 selected by Editorial Board

Trends

Perfume

People

Why Do People “Gatekeep” Their Perfume? An Investigation

Is it now trendy for Influencers to conceal the name of their go-to fragrances? According to this article it’s the latest trend on TikTok. Is fragrance now so personal that it’s time to keep it to ourselves? Is the age of over-sharing coming to an end?

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Are Influencers keeping their scents a secret now?

2023 . 12 . 05 selected by Editorial Board

Marketing

Perfume

R&D

Arcade Beauty's Acquisition of Orlandi's TruEssence Consolidates Scent Strip Supply

With the acquisition of TruEssence from Orlandi, Arcade Beauty becomes to the go-to company when it comes to creating scented pieces used in magazine and direct mail scent strips. This important deal marks a strategic move for both companies.

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An important acquisition for Arcade
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2023 . 12 . 05 selected by Editorial Board

Trends

Perfume

Marketing

Spate report highlights key consumer trends for fragrance formulations

Since the pandemic interest in – and sales of – fragrances has exploded, but what are consumers looking for? This trend report calls out the need for more information -how to layer, how to wear – as well as curiosity about fruity and gourmand notes, and the demand for new formats.

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A quick overview of the big trends in fragrance

2023 . 11 . 30 written by Laurence Arrigo Klove

Perfume

Ingredients

Essencional's original content

The Flowers of Good and Evil. Our New Eden Garden Temptations.

Our irresistible attraction to flowers is pure and dark. We are tempted by their candid innocence and sensual romance. Their ambivalence triggers our dependence.

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Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2023 . 11 . 30 selected by Editorial Board

Events

Perfume

Fragrance lovers

The Art & Olfaction Awards 2024: Submissions are open!

2024 marks the tenth anniversary of the prestigious Art & Olfaction Awards which are designed to shine a light on independent perfumers, artisan perfumers, and experimental practitioners with scent. The awards, known as the Golden Pears, recognize excellence in this growing segment of the fragrance universe. Submissions open on December 1, and will run through December 31, 2023. This year’s awards are open to perfumers and projects that came to market (or are coming to market) between January 1 and December 31, 2023. Here you will find all the details.

SUBMISSIONS (thegoldenpears.com)

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Now is the time to submit your creations!

2023 . 11 . 30 selected by Editorial Board

Education

Noses

Fragrance lovers

Ask An Expert Series: Where Do Perfumers Train?

Interested in becoming a perfumer? This article provides a quick overview of the best places to go to for professional training and education. See more in our Follow You Nose series by clicking the Education tag.

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Tempted to become a perfumer? Here’s how.