Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2026 . 06 . 29 selected by Editorial Board

Fragrance lovers

Fragrance museums

Marketing

A Trip Inside the World’s Largest Collection of Jumbo Perfume Bottles

One man’s obsession with fragrance bottles led to establishing the world’s largest museum of factices, fragrance bottles used in the recent past for display purposes. In this article he talks about his passion for flacons and why he feels it’s important to preserve this element of fragrance history.

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An amazing slice of fragrance history in Hackensack, New Jersey

2026 . 06 . 29 selected by Editorial Board

Technology and Innovation

R&D

Events

Perfume and AI: The innovations that stole the show at VivaTech 2026

Innovation in fragrance creation, personalization and even training were on show at VivaTech, Europe’s largest annual startup and technology event. From creating your own fragrance to custom layering to creating a scent from environmental cues, olfactory innovations were numerous at this year’s fair.

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Here are the highlights in fragrance technology seen at VivaTech

2026 . 06 . 24 written by Karen Marin

Essencional's original content

Perfume

Fragrance lovers

The Middle Eastern Approach to Perfumery – Chapter 1 The Cradle of Perfume Culture

Known as the “Cradle of Civilization”, the Middle East should also be known as the cradle of perfume. With origins dating back to antiquity, with long established rituals and traditions still in practice and with modern influences on fragrance today, the prominence of perfumery in the region is underappreciated by the West. Discover the captivating story of the Middle Eastern Approach to Perfumery in the first installment of a three-part series.

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2026 . 06 . 22 written by Danu Seith-Fyr

Essencional's original content

Retail

Fragrance lovers

Part 3: Scenting the Land of the Long White Cloud – Perfume and Artistry in New Zealand – Past and Enduring Pioneers of Retail in Perfumery

In our final instalment dedicated to perfumery in New Zealand contributing editor Danu Seith-Fyr explores the retail landscape. From bygone days at luxury bastion Smith and Caughey to the avant garde World, the country’s premier destination and absolute authority for niche, luxury and artisanal perfumes, come along to discover the Kiwi merchants bringing the art of perfumery to a curious audience.

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Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2026 . 06 . 22 selected by Editorial Board

Trends

Ingredients

Fragrance lovers

Esxence 2026: Lavender Returns

If niche perfumery is an alternative to what we find in luxury and mass market segments, should it be any surprise that it is also the segment bucking trends? While there were a fair number of “on trend” fragrances on show at Esxence, there were also plenty that went their own direction. In this article the author finds a handful of novelties in which lavender, a staple in the perfumer’s palette, takes center stage.

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Move over Gourmands, there’s a new trend in town!

2026 . 06 . 22 selected by Editorial Board

Fragrance lovers

Events

The People of Niche Perfumery

Art and Olfaction Awards Celebrate Global Independent Fragrance Excellence in Athens

The Art & Olfaction Awards for 2025 took place June 12th in Athens In this article, discover who took home a Golden Pear award. Essencional salutes all the contestants and the winners!

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See who took home a Golden Pear award this year
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2026 . 06 . 22 selected by Editorial Board

Marketing

Fragrance lovers

The People of Niche Perfumery

Perfume brand Heretic is leaning into the ‘B-side’ of pop culture, one unexpected collab at a time

Brand founder Douglas Little is not one to shy away from controversial ideas or non-mainstream collabs. In this article he talks about how fragrance can set an atmosphere, transporting the wearer inside a film or a story, and how his projects have converted non-fragrance wearing consumers into loyal clients.

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Disruptive, disturbing and dramatic!

2026 . 06 . 22 selected by Editorial Board

Fragrance lovers

Ingredients

Trends

Perfumery’s black gold: how vanilla is conquering the premium segment

Vanilla as a fragrance ingredient is holding its own while showing versatility beyond its sweet reputation. Here is a raw material that works well with others, that can be multi-faceted and can cross genders to deliver a mature and mellow result. Discover some of the recent niche launches where vanilla has a prominent role.

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There’s more to vanilla than sugar, spice and everything nice
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2026 . 06 . 15 written by Danu Seith-Fyr

Essencional's original content

Markets and Countries

Brands

+1

Part 2: Scenting the Land of the Long White Cloud – Perfume and Artistry in New Zealand – Brands of Interest

For decades, New Zealand sat quietly on the fringes of the global fragrance conversation. Today, its perfumers and brands are proving that innovation, creativity, and craftsmanship know no geographic boundaries.

In Part 2 of our exploration of New Zealand perfumery, we discover three remarkable brands shaping the future of fragrance. Come discover them and their unique stories.

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2026 . 06 . 15 selected by Editorial Board

Fragrance lovers

Fragrance museums

Olfactology

Using Smells in Museums Event Highlights Growing Role of Scent in Cultural Storytelling

For 6 years running now, Essencional has covered the increased use of scent in museums and cultural spaces. In July an online workshop will dive into the topic to discuss “how scent can enhance historical interpretation, deepen emotional engagement, and create more memorable visitor experiences.” We salute the growing interest in olfactory experiences!

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Olfactory experiences are on the rise