2026 . 03 . 30
Brands are increasing their budgets for influencer marketing with specific priorities in mind: building trust between the content creator and their audience, producing great content and increasing reach. While Instagram and TikTok remain the favored platforms, Substack is gaining popularity for high quality content.
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2026 . 03 . 30
Shanghai sets its cap on being the crossroads between Eastern and Western fragrance culture at Notes Shanghai in April. In addition to 200 exhibiting international and domestic brands, the event will include brand presentations, educational programmes and curated exhibits including one from L’Osmothèque and another in tribute to perfumer Dominique Ropion.
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2026 . 03 . 25
At Maison de L’Asie in Singapore, the lady of the house leads the visit inside her stunning interiors inspired by Asian cultural stories. In Thailand, Prin takes us through its sophisticated and rich concept. In China, One Day sticks to minimalism to give room for imagination while Maison Dixsept welcomes us into its house full of dreams, and Documents magnetically pulls us into its dark home.
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2026 . 03 . 23
Latin America isn’t the next fragrance frontier - it’s happening right now.
Across Mexico, Brazil, Argentina, Chile and beyond, a new wave of creativity is emerging. Local niche brands are growing alongside global players, consumers are highly informed, and tastes vary dramatically from country to country - proving Latin America is anything but homogeneous.
Since moving to Colombia, our contributing editor Simon French has seen firsthand how fragrance culture across the region is evolving fast: informed consumers, rising local niche brands, and powerful new influences from social media and Middle Eastern perfumery.
Niche fragrance here feels like Europe in 2010 - full of opportunity, experimentation, and bold storytelling - yet evolving in its own unique way.
This is only the beginning.
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2026 . 03 . 23
Scented balms may be the latest hot item in China. Not only does this format tie in to cultural rituals and history, but it is a discreet way to wear scent in a culture not keen on outward projection. With the added plus of portability and collectability, this reference also plays into the layering process gaining worldwide attention.
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2026 . 03 . 23
How does fragrance evolve? Is it through technological breakthroughs and developments? Is it through trends? Or is it a “gradual reshaping of olfactory ideas” where elements that gave structure to scent – perhaps the architecture - and the people who shaped the landscape – the architects, have played a role in today’s scent culture.
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2026 . 03 . 23
Fragrance is still booming as a beauty category, but are there actually warning signs behind the rosy picture? From the glut of launches to the dubious content creators, from the proliferation of trade fairs to the accessibility to decants, this article unpacks the multiple issues facing the industry today.
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2026 . 03 . 23
Ever since the pandemic brands have been trying to discover the key to selling fragrance online. In this podcast, the discussion explores why online sales are thriving, how fragrance wardrobing is finally taking hold and why packaging matters more than ever.
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2026 . 03 . 16
Fragrance launches have grown exponentially in the past few years…and so have the industry trade fairs! Once an occasion for professionals to meet and do business, these events are now a gathering of the entire fragrance community from brand founders to fragrance lovers, and everyone in between. In this week’s article, contributing editor Danu Seith-Fyr walks us through the aisles of today’s trade fairs as she explores the reasons for attending, as well as the expectations of the visitors and exhibitors.
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2026 . 03 . 16
Perfumer Lyn Harris’ brand, Perfumer H, is set to expand, thanks to a $4,5 million investment. The artisanal fragrance brand known for its scents, home and body line, seeks to increase the global footprint and grow its team while continuing to offer an unusual scent portfolio that sets it apart in a competitive market.
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