Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2021 . 03 . 17 selected by Editorial Board

Beauty

Marketing

Trends

A Rebound for Beauty

Good news for the global beauty sector. According to McKinsey & Company’s predictions the cosmetics market will live a return to growth this year. E-commerce sales, Do It Yourself (DIY) skin care market and much more!

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What’s going on in countries such as US, Europe, China and Japan?

2021 . 03 . 17 selected by Editorial Board

Beauty

Trends

Marketing

Well-Being & Self-Care Are Trends to Watch

What shall we expect from Latin America’s beauty sector? Science, well-being and ecology will drive beauty categories such as Skin & Personal Care, Hair Care and Fragrances.

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This article refers to an analysis by Beautystreams, a global beauty industry research group based in Florida.

2021 . 03 . 12 written by Karen Marin

Essencional's original content

Education

Olfactology

+2

FOLLOW YOUR NOSE: EDUCATION & CAREER PATHING IN PERFUMERY SCHOOLS, PART 2

The craft of being a perfumer is surrounded by mystery, glamor and idealized thoughts of a master artisan creating alchemy in his laboratory. In last week’s article it became evident that there is a lot of chemistry, science and repetitive work that is demanded of a nose in this highly specialized field. It takes years to memorize ingredients, to understand how they interact, and to consider supply chain, regulatory and production constraints when creating beautiful fragrances. This week’s article includes a visit to the world renown school, ISIPCA (Institut supérieur international du parfum) and in-depth conversation with IFF about the professional path a perfumer can take.

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2021 . 03 . 09 selected by Editorial Board

Perfume

Fragrance lovers

Trends

+1

Where are all the black perfumers…?

Where are the colored perfumers? A simple question that has only one eloquent answer ... And, if perfume is a narrative art, the lack of the point of view of black people and their personal experience and cultural heritage is a gap that must be filled and found space.

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This article deals with the theme of the rare colored perfumers and that of inclusiveness

2021 . 03 . 09 selected by Editorial Board

Beauty

Trends

Ingredients

+1

Why These Clean Beauty Brands Are Sourcing Their Ingredients From Latin America

The enormous biodiversity of Latin America is a source of numerous natural substances of centuries-old use that have beneficial properties for the skin and hair. An overview of the Latin American beauty brands that profit from these raw materials.

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The benefits and properties of some natural ingredients used in the beauty product formations present in Latin America.

2021 . 03 . 09 selected by Editorial Board

Beauty

Trends

Marketing

Pinterest Just Released Their 2021 Trend Report—Here’s Every Beauty and Wellness Fad We’ll See Next Year

What about Pinterest’s Beauty and Wellness Fad? In fact of hair care, protective and low maintenance are the key-words in searches and Pins featuring braids styles. Concerning skin-care routine, in the era of video-call, the focus is on “skinimalism” and searches for “glowing skin how to get naturally” are at the top of the list.

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This article highlights 2021 Trend Report by Larkin Brown, head of core research at Pinterest.
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2021 . 03 . 09 selected by Editorial Board

Perfume

Marketing

Trends

+2

1980s -1990s Men’s Fragrances: Smells Like My Teen Spirit

Sparkling article that offers a journey through the iconic men's perfumes of the 80s and 90s. From the most classic fougere to calone-based ozonics, from Yves Saint Laurent to Chanel, from Fabergé to Calvin Klein….

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A beautiful historical ride between trends and olfactory emotions

2021 . 03 . 09 selected by Editorial Board

Beauty

Trends

Marketing

+1

TREND PREDICTIONS ON WHAT BEAUTY WILL LOOK LIKE IN 2021

The beauty blogger and published writer Julia Ferrari shares her beauty trend predictions as waterless products like powders, oils and butters for more sustainable alternatives. People want to know what’s in their skincare, creating their own tailored beauty routine. And what if your serum formula could adapt to your skin as it evolves?

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Which 2021 beauty trends will you bet on? We’ll find out throughout the year!

2021 . 03 . 05 written by Karen Marin

Essencional's original content

Perfume

Noses

+2

FOLLOW YOUR NOSE: EDUCATION & CAREER PATHING IN PERFUMERY SCHOOLS, PART 1

Not that long ago, in the late 20th century, few people in the world knew that being a perfumer was actually a profession, probably because it was a craft taught by the master to the apprentice. It all changed in 1946 with the creation of the first fragrance school, and ever since, more institutions have cropped up teaching not only perfume creation but everything that supports it, from sourcing to evaluation to quality control. Researching the schools and learning about the breadth of job options became a ”who knew that existed” moment. This two-part series takes a deep dive into internal fragrance schools associated with oil houses where future perfumers are trained, as well as accredited institutes where broader offerings prepare students for multiple career paths.

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2021 . 03 . 02 written by Laurence Arrigo Klove

Essencional's original content

Perfume

Sustainability

+2

Goldfield & Banks, falling in love with the Down-Under Unique Beauty

Dimitri fell madly in love with Australia. Its Spirit. Its wild open empty landscapes, its rich natural resources. Falling in love and sharing one passion with perfumes is the origin of Goldfield & Banks. Love consolidation is about sourcing local ingredients directly in a sustainable way. Happy Lasting love materialises into authentic beautiful perfumes. One sniff and the Aussie extraordinary beauty is yours. 10’000 miles magically evaporated. Grab your sunnies. Your hat too. Good onya!

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