As we’ve seen, fragrance continues to grow and with that comes innovation and creativity when it comes to design. In this article, discover the ten biggest movements tht are having an impact on fragrance design today.

An interesting editorial in which the author lays bare a big topic facing the fragrance industry today. With so many people launching brands, many with no background in scent, where is the line between artisanal fragrance and the copycat wannabe? Let’s bring back the respect and reverence for the craft!

According to US market research firm the Benchmarking Company there are four key trends driving growth in the US, the largest fragrance market in the world. Find out what they are and also read about how the American consumer is engaging with fragrance now.

Ever at a loss for words when trying to talk about a fragrance? In this article learn the meaning behind several descriptive terms and find out which fragrances embody them. A great way to increase your fragrance vocabulary to be more precise when speaking about scent.

From regulatory issues to cultural preferences, several factors are driving the trend behind the growth of alcohol-free fragrance alternatives. New technology enables the development of products with tenacity, an appealing texture and even benefits for the skin, in novel formats bound to meet consumer demand.

Here is a French heritage brand with one foot in the past and one in the future . In ten years this beauty emporium, a part of LVMH since 2021, has expanded from one boutique in 2014 to 59 around the globe now. Read their story in this interesting article.

In this article, the author investigates several well known brands to find the real story behind fragrance creation. The crux is that the question of whether product is created In-house or outsourced matters in terms of transparency and honesty as some brands position themselves as artisanal with heritage when it’s not always the case.

Kering’s new Beauté division delivered positive results in the first quarter of 2025 (+6%), outperforming the lion’s share of the fashion portfolio. The news bodes well for Creed, the star brand in the Beauté lineup, which recently launched a new feminine scent.