Disruptive brand Lush is known for being an innovative risk-taker. The brand has recently opened a new concept store focused on fragrance and fragrance culture, right in the heart of London. Also home to an exclusive collection of twelve new fragrances, the shop boasts a fresh merchandising style that’s a departure from the past.

Brands beware! This US retail giant, who’s parent company just acquired the Neiman Marcus group, is delinquent in paying brands. The prestige of being stocked by this retailer is currently at the expense of being paid. A scary report in this article.

As Essencional continues to explore topics of olfactology, we came across this article that poses a puzzling question. While the author researches the answer, find out which niche fragrances are thought to smell of grief, of a corpse, and of evil.

Angela Flanders came to the world of fragrance though a roundabout path but her creations went on to become cult favorites as well as award winners. Now the independent brand will gain a larger audience with distribution at London’s Fortnum & Mason. Niche fragrance lovers will enjoy discovering this British gem.

Why not shop for your fragrance at a store that specializes in exactly that? This article includes some of the best boutiques in NYC where you can get top service, expert advice and a luxury experience when shopping for your next scent.

After Korean fragrance brand Nonfiction asked the public “what is your scent memory of Korea?” they challenged their perfumers to make scents of the answers. The result? A collection of 17 fragrances that will transport you to another place and time, to be experienced at the country pavilion at the Venice Biennale.

Why do M&A’s happen? What factors make a brand attractive for acquisition? Why are Fragrance brands appealing now? Here is a great article and podcast on how brands can strategize to play in this arena. Have a listen to this short interview about how and why brands get acquired along with predictions on how the future may play out.

Pop-up shops are great ways to promote your brand while testing the waters as a retailer. Whether the objective is to build notoriety, launch a new product or connect with consumers, there are best practices that can help you achieve your objectives. In this article a seasoned expert talks about what you need to know to ensure you get the most bang out of this investment.