Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2020 . 07 . 14 selected by Editorial Board

Retail

Marketing

Trends

+1

A Veteran Buyer On How Indie Beauty Brands Can Win Over Retailers Challenged By The Pandemic

In this article, six tips are listed and analyzed in detail to ensure that indie beauty brands can be more successful and have a greater impact on the retail level: being always present and active on social media, creating unique content, giving life or participating in large digital events, focus first on e-commerce, avoid massive discount policies and create exclusive products.

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An article that explains what actions must be taken by indie beauty brands to give support to retailers tested by the pandemic.

2020 . 07 . 14 selected by Editorial Board

People

Perfume

Givaudan Evaluator Interview – “A Very Sacred Bond” Paula Cantuaria

The main role of the evaluator is to act as the go-between. On one side the nose and on the other side the client (ie the Brands). He/her challenges the perfumer to meet the brief provided by the client, driving his work in order to ensure that fragrance will fit with the brand brief and consumers target.

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Understanding the unknown work of the evaluator (2nd part)

2020 . 07 . 10 written by Karen Marin

Trends

Marketing

Retail

+2

THE BEAUTY INSIDER: The rise of small brands and how it happened

Beauty is big business. Globally, the cosmetics product market was valued at $532 billion in 2017 and is expected to grow to over $800 billion by 2023. Of course, this is a comprehensive number including everything from hair care to oral care as well as color cosmetics, skincare and fragrances, with sales made everywhere from mass to class distribution.

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2020 . 07 . 07 selected by Editorial Board

R&D

Trends

Perfume

IFF Partners with SleepScore Labs for Products Capable of Improving Sleep

The collaboration between IFF and SleepScore Labs has led to a series of studies aimed at creating products that promote a good night's sleep. For example, a spray was created to be sprayed on the pillow to facilitate sleep and ensure its better quality: the results showed that the scent has actually brought great benefits to healthy sleepers. In fact, study participants spent an average of 26% less time awake at night after falling asleep.

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An healthy example of partnerships between companies to ensure better sleep and health for consumers.

2020 . 07 . 07 selected by Editorial Board

Ingredients

Trends

Regulatory

+2

Generational Divide Over CBD Products

The huge interest toward CBD products are not the same for Baby Boomers (age 56-74), Gen X (age 40-55) and Millennials. Learning about different consumers’ behaviour will be more and more important to support the inevitable growth of this business in pain management, mental and general health, food/beverage but also in wellness and beauty.

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The different but positive approach of three different generations regarding products that contain CBD

2020 . 07 . 07 selected by Editorial Board

Ingredients

Fragrance lovers

Perfume

Sandalwood

This in-depth and rich article on sandalwood reviews the properties of this popular ingredient by telling the origin of the name and the history, the botanical characteristics and the different species existing, indicating the countries of origin and production, the methods of extraction and its uses and ends with a list of the most famous perfumes that contain important concentrations of sandalwood and which are often considered men's fragrances

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An insightful article on an ingredient widely used in perfumery: sandalwood
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2020 . 07 . 07 selected by Editorial Board

Marketing

Trends

Sustainability

+1

“Our industry is based on contact,” Laurent Mercier, Eurofragrance

Laurent Mercier explains how his company has faced the health crisis that led to the collapse of business worldwide, analyses the sectors most affected by the lockdown and explains his point of view regarding the current trend of natural perfumes.

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An enlightening interview with the General Manager of the Spanish Group Eurofragance on the effects of the lockdown and the risks and opportunities of the coming period.

2020 . 07 . 07 selected by Editorial Board

Marketing

Trends

Beauty

Perfect Diary: Strategies For Winning The Chinese Beauty Market

The success of a brand must be based on a digital marketing strategy that increases brand awareness and generates high engagement, traffic and conversions. This is the strategy that has made Perfect Diary, an indie beauty brand, become the top-ranked makeup brand through sales at last year's 618 shopping extravaganza and Alibaba Singles Day, not a European beauty company. The fact that a domestic brand has managed to achieve these results in just four years, bodes well for the success of other local players on the market.

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An admirable example of how an indie beauty brand by adopting the right digital marketing strategy can compete with the multinationals in the sector.

2020 . 07 . 03 written by Silvio Levi

Essencional's original content

Marketing

Events

+4

Future trends and prospects

The last few months have necessitated that we all take interest in the global pandemic, along with its effects on brands, retailers, and consumers. Our editorial team has written many articles about it and we asked our Advisors and experts to tell us about their experiences in our #COVIDCHRONICLES section.
In the next phases of coexistence with the virus, all of us must reinvent how to deal with the new reality, which we currently do not know how to foresee, while at the same time we face an impending threat of a possible resurgence of the infection that could require new lock-down periods.
Essencional.com will continue to monitor the most interesting initiatives and the most ingenious solutions that will be put in place.

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2020 . 07 . 03 written by Karen Marin

Noses

People

Fragrance lovers

+3

SCENT AND THE CITY

Cities are often inspirations for fragrances, from Byredo’s Palermo to Penhaligon’s As Sawira to the entire line from both Bond N°9 and Gallivant Stories. Rarely, if ever, has it happened in the other direction, but this year the French city of Nantes is running a competition to create its signature scent. This is the whimsical project of Jean Blaise, director of Voyage à Nantes, an organization which promotes the culture and heritage of the city as well as local tourism. Inspired by a visit to Grasse, where Blaise picked jasmine and met perfumers, this unprecedented idea came to him.

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