Historically fragrances were gender-neutral until 20th century marketing labelled some scents “male” and others “female”. Now it seems that what everyone wants is to find a fragrance that evokes emotion and imparts a sense of happiness and well-being.

Male fragrance influencers are holding sway over teenage boys, driving them towards pricey, luxurious fragrances that allegedly will make them irresistible and confident. When it comes to online content, the videos that go viral still push old-school thinking to attract the opposite sex.

Fragrance houses are pushing the envelop with fragrances featuring this love-hate ingredient which can be a bit of a chameleon when blended with other notes. Perhaps a bit naughty and cheeky, cannabis scents are trending with consumers looking for something less ordinary and adventurous.

While young women in China are falling into the trend of “smelling rich”, the guys are more apt to consider value for money who aren’t adverse to dupes and lower priced options. However, the tide is turning with the social media spreading the word on niche fragrance while putting the pressure to be a “decent boyfriend”.

Luxury fragrance sales continue to perform well worldwide, led by premiumization, personalization and the strong interest coming from Gen Z. Other factors are key drivers as well including e-commerce, duty free shopping and social media. Check out the article for more details.

Since the pandemic the home fragrance category has boomed. But is it still the case as people are out and about seeking real experiences and spending less time at home? Before adding to your assortment, take a look at a sample of the comprehensive report available through the article

Escape with the author to India to visit jasmine fields and learn the lore behind the ingredient as well as the floriculture that’s driving the country to play a bigger role in the fragrance industry for raw materials. An interesting behind the scenes visit to a country which captures the senses in so many ways.

We know scent has the power to evoke memories and to stir emotions but now it may also enhance our shopping experience. As retailers look for new ways to drive the public into the store, scent is playing a key role.