2020 . 07 . 14
A Veteran Buyer On How Indie Beauty Brands Can Win Over Retailers Challenged By The Pandemic
In this article, six tips are listed and analyzed in detail to ensure that indie beauty brands can be more successful and have a greater impact on the retail level: being always present and active on social media, creating unique content, giving life or participating in large digital events, focus first on e-commerce, avoid massive discount policies and create exclusive products.