2021 . 09 . 10
According to Euromonitor International, Nigeria boasts a beauty and personal care market that’s expected to exceed $1.3 billion in 2022. Consider also that the country counts more than 43,500 millionaires (USD), meaning there is opportunity for the luxury goods market. At the beginning of the year I interviewed Femi Olusola, a self-proclaimed “fraghead” in Nigeria who created the Seinde Signature Experience Studio in Lagos to share his collection of 1000+ fragrances with the public. Never one to sit idle, he has doubled his Instagram followers since January and he just celebrated the grand opening of his fragrance boutique called the Salon de Parfum. I caught up with him on Zoom to talk about his recent projects and the business potential in his country.
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2021 . 09 . 07
The opinions of Idalia Salsamendi, Digital Marketing Guru who has orchestrated campaigns for many brands, on what needs to be placed in the foreground in digital strategy, with attention to ethics.
Photo credits: fashionweekonline.com
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2021 . 09 . 07
Interesting article on the usefulness, especially in times of pandemics, of virtual tools and applications that allow you to test cosmetic products on your "skin".
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2021 . 08 . 31
Givaudan accesses T-mall data to predict consumer trends and demands and create follow the changes in trends recorded in China by the T-Mall Lab.
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2021 . 08 . 31
Perfumes weren't always meant to be either masculine or feminine, and as new generations embrace the concept of gender fluidity, the world of perfumes is also following this trend.
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2021 . 08 . 24
Knowing fragrances launched long ago can lead to discovering much more valid and original creations than recent launches of novelties
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2021 . 08 . 24
If you want to learn more about this brand you can find curiosities and useful information about its history and its founders in our article Dive into the big blue or le grand bleu with Ex Nihilo
Photo credits: https://www.premiumbeautynews.com/en/ex-nihilo-boosts-development-on,18663
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2021 . 08 . 17
The story of Moroccan women, workers and entrepreneurs, involved in the production of essential and absolute oil of rose
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2021 . 08 . 17
Here's a wonderful tool for fragrance lovers and professionals to provide straight-forward, honest information about fragrance and fragrance ingredients.
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2021 . 08 . 10
Interesting interview with the master perfumer Francis Kurkdjian
Photo credits: https://www.lesechos.fr/2018/10/francis-kurkdjian-nez-moderne-1020954
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