2020 . 06 . 23
How Millenials are changing the perfume business
Millennials are the driving force behind the trends reshaping the sector. Their tastes are very different from those of their parents and peers of past generations: they want to smell different. Now they ask for more transparency and more gender-neutral scents, preferring synthetic perfumes over the strand of natural ones that are still obtained through animal or land exploitation, and they love citrus perfumes.