Since well-being has become the hot topic of the decade, it’s no surprise that the link between scent and mood is driving a boom in fragrance sales. Gen Z is the big spender, creating fragrance wardrobes to complement the moods they experience. Analysts see no end to the growth, the challenge is for brands to engage with these young consumers creating emotional connections for long-term Loyalty.

According to a survey by Euromonitor results indicate the strong performance of premium fragrance sales will continue into the future. In this overview, see statistics on regional usage around the world plus a deeper dive into consumer habits and expectations in Western Europe.

Dupes are the bane of the fragrance industry, but with price points hitting exorbitant levels some consumers are turning to cheap alternatives inspired by the real thing. How does it happen and more importantly, how can we stop it?

The meeting of a creative mind and a finance strategist paved the way for the founding of Maison Francis Kurkdjian, one of the most highly esteemed fragrance brands. In this interview, Co-Founder and CEO Marc Chaya talks about giving proper credit to perfumers and about the brands quest for the extraordinary while growing exponentially.

In 2023 the global fragrance market experienced double digit growth in the premium and mass sectors – but will it continue? With luxurious elixirs on one end and affordable body mists on the other, with the desire to smell delicious or to smell rich, there’s something for every pocketbook and every individual taste.

Why do we consider fragrances to belong to one gender or another? Shouldn’t the real question be do you like the way it smells and how it smells on you? In this article, experts weigh in on the characteristics behind a great unisex fragrance.

Saddle leather, fresh-mown hay, and the scent of the stable are having their heyday in the niche perfumery world. Whether you want to be a cowboy or you have a fondness for dressage, what can perhaps be called “horse culture” is the latest inspiration for artisan perfumers.

The awards season is upon us and in the world of niche perfumery we salute the Institute for Art & Olfaction who has just announced the 2024 Golden Pear finalists. The awards, which recognize excellence amongst independent, artisan and experimental practitioners with scent, will be announced in June is Lisbon. See the full list of finalists here. Good luck to all!