2024 . 05 . 16
Fragrance’s Moody Moment
Since well-being has become the hot topic of the decade, it’s no surprise that the link between scent and mood is driving a boom in fragrance sales. Gen Z is the big spender, creating fragrance wardrobes to complement the moods they experience. Analysts see no end to the growth, the challenge is for brands to engage with these young consumers creating emotional connections for long-term Loyalty.
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