With an excursus on the history and genealogy of the Guerlain family and its olfactory creations, the article reviews the career of Thierry Wasser: from the young age in which he dreamed of becoming chef to the consecration to official perfumer of Guerlain.

Just as society evolves and habits and lifestyles change, the typical smells of a specific physical environment or socio-cultural context change in the same way. In an increasingly globalized world there is a tendency to lose uniqueness and peculiar characteristics in favour of a general and substantial basic uniformity. This is also happens to the world of smells. Regardless of their geographical location, modern metropolises now have the same smells (restaurants, pizzerias, ground coffee beans)… So how can we avoid losing these precious and characteristic perfumes and cataloguing and collecting them in a sort of archive? Some interesting initiatives are told in this article.

The American Sustainable Business Council (ASBC) believes that a total overhaul of how we make, use and dispose of packaging is necessary in order to be more sustainable with a view to a zero-waste economy

CBD-containing products, also after the Farm Bill approval, despite their brick&mortar sales success, are still banned by more digital payment process and by social media companies prohibiting CBD advertising.

According to a report by Lux Research, although China and South Korea are momentarily riding the wave of their recent innovation boom, it will be some region’s emerging players, in particular from Southeast Asia, that will dominate the scene by establishing the evolution of the global innovation ecosystem.

This article highlights the growing desire, especially of new generations, for tailor-made and unique perfumes in order to express their individuality whilst boosting their confidence. Some initiative taken by some brands and some possible solutions are here listed. So far in the process the biggest hurdle seems to be the excessive cost of the service for the consumer.

Due to the pandemic that is forcing everyone to an indoors solitary confinement, there has been an instant slump in in-store sales in favor of a boom of online sales. During this peculiar time there have been several business that invested in streghtening or even building their e-commerce from scratch to try not miss this opportunity, however at the moment the scene remains dominated by the giant Amazon…

Recent studies have shown that exposure to the same aroma whilst learning and sleeping can enhance the ability to memorize as well as enable you to remember information for longer.

This survey on the Beauty market in the next ten years brings the focus on the forecasts and needs of this sector, last year’s results and the new opportunities to be seized by brands and companies are highlighted always whilst bearing in mind how inevitably uncertain and precarious the current world situation is due to coronavirus.

A close correlation between the loss of smell and coronavirus is increasingly likely. In particular it seems to be a symptom that, if related to other typical symptoms of the disease such as fever and breathing problems, allows to define the diagnosis.
Research to establish how much and how anosmia is actually attributable to Covid-19 is still ongoing (this symptom is in fact also typical of other disease such as flu or allergies) however for the time being doctors urge us not to underestimate the loss of smell and taste, to contact your doctor in case of onset of these symptoms and to self-isolate.