COMME des GARÇONS fragrance creative director explained that "introducing younger consumers to historic groundbreaking scents, helps the fragrance industry to move forward", because "if younger generations did have a wider culture, then perfume companies would be compelled to make much more imaginative, creative and better products than what they’re doing now".

Just as taste and smell are closely related, there is in the same way a strong link between scents and emotions. A perfume awakens dormant memories or emotions that we didn’t even know we remembered. Considering the fact that a perfume can play a very important role in generating a stronger impression on the customers, this inseparable bond should really be heightened and fully utilized by the various company.