With the lockdown there has been a boom in devices based on artificial intelligence with the aim of improving the already difficult life of "seclusion" and making it as pleasant as possible. Even the world of beauty, hit like the others by the forced closures of stores and the end of assisted sales and in-store consultancy, had to reinvent itself by creating applications and tools capable of replacing (albeit making it virtual) the shopping experience and in-store advice ...

Meabh McCurtin is an Irish perfumer who has created an incredible catalog of modern fragrances. In this article she talks about how she finds inspiration for her creations and why she loves the poetry of perfume.

Article about the olfactory signature of some hotels and the process of creating the distinctive scents for these places.

Interview with Samantha Freedman, former journalist, CEO of Curate Beauty, the digital marketplace for indie cosmetics that connects brands and retailers

Some useful data and information on the Tmall platform, essential for entering the Chinese market.

Thanks to artificial intelligence, it is possible to create faster products that perfectly match each category and market, to ensure that every consumer has the right emotional experience.

An article that talks about Usi, the Somali term for "frankincense" as a ritual with an evocative power, which allows memories of the past to come to mind and arouse emotions.

In this article, the author introduces to perfume lovers without a solid scientific background one of the most used synthetic raw materials in perfumery, cashmeran, explaining what it is, what it smells like, what color, texture, place and sound it can be associated and what use is made of it in perfumery.