An interesting interview with Émilie Coppermann, a perfumer at Symrise with a passion for flowers who explains how, following the high demand for raw materials produced respecting the planet, lighter fragrances and floral bouquets have returned to the fore.

With Covid-19, as we know, many things have changed… The same has happened to the purchasing habits of consumers. This has meant that, in addition to the huge increase in online sales compared to in-store ones, the approach of consumers to what they decide to buy has also changed. In this sense, online reviews have had a boom, so much so that many businesses have decided to include them in their e-commerce, social networks and email marketing. In fact, before buying a product, people want to know the opinions of those who have already purchased and tried that particular product on their skin. There is only one problem: too often the reviews are still fake, made as a result of sponsorships or contracts and therefore not sincere and truthful ....

Some countries, municipalities, organizations and associations have launched small business assistance initiatives to help companies suffering from the economic impacts of COVID-19.
In this article, 15 brand founders and executives explain which of these state or private programs they have applied or are interested in applying to their business.

Suzy Le Helley, perfumer at Symrise, answers some of the most frequently asked questions about perfume reformulation: why some brands are forced to reformulate their fragrances, if and what relationship there can be between reformulation and technology, if it is better or necessary to be transparent with customers after having reformulated a perfume ...

The world of beauty is still made up of “perfect” standards and stereotypes: very tall, thin, young and beautiful models, with white skin who act as testimonials for the most diverse skincare products or make-up. What about the ethnic minorities, of those who are no longer young and do not feel represented in any way by the advertising of anti-aging products in which the testimonials are young and brilliant models with perfect skin, of those who, men, decide to take care of their their skin and their appearance and cannot buy such products without a hint of embarrassment or shame… ..?

This in-depth article on musk, reviews the properties of this popular ingredient by telling the characteristics, its use in perfumery, the extraction methods, explaining the musk families and many other interesting information and it concludes with a list of the most famous perfumes that contain high concentrations of this ingredient.

A carbon neutral beauty product does not release carbon dioxide (CO2) into the atmosphere. But... is carbon neutral beauty achievable? If offsetting isn't enough, how do you avoid producing carbon dioxide in the first place? A very clear explanation of the meaning of "carbon neutral" and the risks of greenwashing.

Some marketing claims under the magnifier. Not everything means really what it pretend to say.