Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2020 . 10 . 30 written by Karen Marin

Essencional's original content

Marketing

Retail

+1

MARKETING CREATED SHOPPING EVENTS AND WHAT THEY MEAN IN 2020

As the clock ticks and we count down the days to the Christmas, Hannukah and other end of the year holidays, we are all unsure about how COVID-19 will affect consumer shopping. The outlook on our financial, economic and health state of being is not positive. Will people react by cutting holiday spend?

read more

2020 . 10 . 27 selected by Editorial Board

Beauty

Ingredients

Trends

+3

CBD: Skin-care miracle, or marketing myth?

This extremely in-depth article clarifies various aspects related to cannabidiol-based products, explaining the benefits, the potential side effects, the uses in cosmetic products, the different types that exist, also warning us of what is often passed off as such but is not such.

read more

An article that definitely sheds light on CBD products.

2020 . 10 . 27 selected by Editorial Board

Education

Perfume

Fragrance lovers

+2

Wikiparfum, an olfactory discovery tool for the general public

We had already talked about it in our article NEW TECHNOLOGY FACILITATES FINDING A FRAGRANCE: Wikiparfum, a technological tool created by Puig, allows you to discover information about the raw materials and olfactory families of a fragrance by searching by ingredient or name of the fragrance and allows you to consequence of finding perfumes similar to those you love that act as valid alternatives.

read more

A useful knowledge tool for perfume lovers.

2020 . 10 . 27 selected by Editorial Board

Trends

Marketing

People

Gender diversity in Singapore’s advertising: are brands up to the mark?

With 39% of the workforce represented by women, Singapore is certainly better balanced than many other countries in terms of gender equality. However, this is not reflected in the advertisements of the various brands, which still portray the role and the female figure under ancient stereotypes now outdated. Brands should therefore work for better gender representation, encourage women to see themselves and be seen as potential customers, and consider the ambitions and aspirations of the new generation.

read more

On the way to gender equality in Singaporean advertising.
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2020 . 10 . 27 selected by Editorial Board

Olfactology

R&D

Trends

+1

COVID-Sniffing Dogs Are Being Used To Screen Passengers At Airports

After Helsinki airport, Dubai airport also started using highly trained and almost foolproof dogs to recognize travelers affected by the coronavirus.

read more

Who will be the next?

2020 . 10 . 27 selected by Editorial Board

Ingredients

Trends

Beauty

Is Natural Skincare Better? The Truth May Surprise You

An article that sheds light on natural products

read more

Is the neighbor's grass always the greenest?
Let us keep you posted about the last articles. Join our newsletter

2020 . 10 . 23 written by Karen Marin

Essencional's original content

Marketing

Retail

+1

BEHIND THE SCENES OF THE CHINESE MARKET: An Insider lifts the curtain

In a moment that seemed straight out of a film noir, I was asked if I wanted to know what is really going on behind the scenes on the market in China. Channeling a 1940’s detective, I put on my trench coat and made a Zoom call to Singapore to my informant, Chi Wai Tang, consultant and expert on the luxury goods market in China and Asia. He shared many eye-opening revelations that brands need to be aware of to navigate the complicated landscape and avoid potentially disastrous pitfalls.

read more

2020 . 10 . 20 selected by Editorial Board

R&D

Beauty

Marketing

+1

Meet Yutybazar, The New AI-Driven Beauty E-Commerce Site Championing Indie, Black-Owned Brands

Yutybazar is a beauty portal based on artificial intelligence that allows users to find the products that best suit their needs and requirements with particular interest and attention for all those ethnic minorities who too often struggle to find products suitable for their skin color or for the type of their hair. Through a short questionnaire, the algorithm, after storing and processing the user's responses about skin color, habits and lifestyle, hair type and so on, proposes a series of targeted products for that customer.

read more

When inclusiveness embraces technological progress
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2020 . 10 . 20 selected by Editorial Board

Events

Fragrance lovers

People

+1

Unfiltered Experience: Virtual Event for Beauty Entrepreneurs

Unfiltered Experience Online is Daniela Ciocan and her colleagues' response to the obstacles imposed by Covid-19. Being unable by circumstances to organize an international fair, the Unfiltered Experience team has worked diligently to bring their event online, ensuring an immersive and inclusive experience for brands, consumers, retailers and influencers ...

read more

The one who hesitates is lost

2020 . 10 . 20 selected by Editorial Board

Beauty

Marketing

Trends

+1

A Fresh Look at Beauty Marketing Post-lockdown

Following the lockdown caused by the Covid-19 pandemic, we have witnessed an exponential growth in the use of email marketing by many brands in the sector. In fact, this channel, although older than others and less impactful, has taken its revenge, generating 8.8% of traffic and being three times more efficient and effective than other channels from a quality (traffic generated) / price point of view.

read more

An article that invites us to re-evaluate email marketing as a winning weapon in a brand's strategy