More and more often ad hoc fragrances are used in environments such as restaurants, retirement homes, gyms and changing rooms, hotels, shops. Certainly the perfume itself can be used to cover or mask certain smells and in general give an idea of cleanliness and freshness but the power of olfactory marketing goes much further: scientific studies show that a certain smell not only stimulates our memories and our memory but it can lead us to perform certain actions such as entering a restaurant or pushing us to buy….

Marika Vecchiattini's Handbook of the Great Italian Perfumery is a mix between an encyclopedia and a compendium of reviews on the most famous Italian fragrances from the 1970s to today. It is both compelling read and a handy reference manual. The book is roughly divided into three parts: background and history of Italian perfumery; reviews of one hundred iconic Italian perfumes, per decade; and a complete index of Italian perfumes launched between 1970 and 2020.

The new Everist brand has introduced its first concentrated shampoo and conditioner without water. These products are packaged in a 100ml aluminum travel tube (the equivalent of about 300ml since the products are concentrated three times) that can be recycled indefinitely. The corks are also collected through a special program and recycled. The plant-based formulas are free of parabens, sulfates, silicones, dyes, synthetic fragrances, as well as being vegan and cruelty-free.

This article, accompanied by a video, tells the story of the hedione, from its discovery to its use in perfumery. Finally, the radiant effect that this ingredient brings to perfumes is explored and the most famous fragrances that contain it are mentioned.

The world's second largest producer of sandalwood has made its largest harvest in a remote Australian region. Read the article to learn more, understand how covid 19 has impacted the reality of this precious ingredient and what are the expectations for the future.

The lockdown has profoundly transformed our lives. Our homes have gone from being places where we spent a few hours a day (basically the night to sleep) to our only habitat. We therefore had to adapt to a new routine and the same brands had to do to stay afloat and keep the contact and interest of its consumers alive. Read the article to find out how they did it and for 5 tips you can apply to your brand.

What perfume did George Washington, George III, Napoleon Bonaparte, General George Custer, Winston Churchill, Ernest Hemingway, Errol Flynn and John F. Kennedy wear?

As often happens, history is cyclical and trends repeat themselves. In this period of forced closures, quarantines and general lockdowns, not only the perfumery sector has grown (especially the one related to fragrances for the environment), but the desire to use perfume has also been reborn in people for its capacity to transport our minds through time and space, make us travel and fantasize with the mind. However, everyone wants to have their own unique and distinctive scent, different from all the others. So the trend, already in vogue since ancient times, of having a customized perfume created has had an exploit ...

Like the golden section for artists, the “Voelkl Ratio” is a particular proportion between ingredients that makes the compositions of the perfumer Frank Voelkl unique and constitutes their olfactory signature.