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Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2021 . 04 . 09 written by Karen Marin

Essencional's original content

Marketing

Trends

+1

SAMPLING OF TOMORROW: CREATING TOUCHLESS SOLUTIONS

How will we test products in stores in safe, hygienic ways? How can samples be distributed to ensure consumer comfort? What innovative, creative solutions can be found? These very questions were at the heart of the fourth edition of the competition "Think Tank: how will we perfume ourselves tomorrow?” sponsored by COTY and organized by Easyfairs Oriex, the group behind the PCD trade fair in Paris dedicated to the worldwide perfume and cosmetics packaging community. On the occasion of this competition, students from L’École Supérieure Européenne de Packaging (ESEPAC) and l’École Supérieure du Parfum (ESP) worked together to find real solutions to the current dilemma facing the cosmetics and fragrance industry now: how to test fragrance and other products in-store while respecting hygienic and environmental restrictions.

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2021 . 04 . 06 written by Laurence Arrigo Klove

Essencional's original content

Perfume

Fragrance museums

+2

Inside the World Perfume Vault where l’Osmothèque keeps alive our perfume heritage.

This unique storage cellar keeps alive and even resurrect extinct perfumes from the past. World forgotten treasures come back to life thanks to the vital mission undertaken by its experts. The past paves the way for the future. A spectacular trip down Memory Lane and up to Paradise. Are you ready to go?

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2021 . 04 . 06 selected by Editorial Board

Beauty

Trends

Ingredients

+2

Will China Become Hooked On CBD Beauty Products?

A detailed article on the potential of CBD-based beauty products in the Chinese market

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Article explaining China's relationship with CBD-based beauty products

2021 . 04 . 06 selected by Editorial Board

Beauty

Trends

Retail

Beauty will bounce back faster than fashion. How?

Experts predict Beauty will bounce back from COVID-19 sooner than Fashion, thanks to resiliency, effective online strategies, and being in-tune with the consumer.

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Article that explains the reason for the recovery of the Beauty sector compared to the fashion one.
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2021 . 04 . 06 selected by Editorial Board

Perfume

R&D

Trends

Innovation Alert: new solid fragrance formulation tech from WWP and Scentinvent

Es sence Collection is a new line of alcohol-free products, customizable according to color, texture and fragrance with ingredients with beneficial properties. Read the article to find out more

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Is this new product really going to disrupt the fragrance industry?

2021 . 04 . 06 selected by Editorial Board

Beauty

Trends

Marketing

WHY 2021 WILL BE THE END OF THE SHELFIE—AND THE RISE OF “SKINIMALISM”

The mania of constantly buying cosmetics, fueled by influencers, leads to the accumulation of hundreds of products that will never be used all by the expiration date. This excessive beauty ritual will soon be supplanted by the so-called skinimalism, the tendency to have fewer products avoiding waste and unnecessary duplication of products with the same functionality

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Interesting article on the new trend of the year: skinimalism
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2021 . 04 . 06 selected by Editorial Board

Perfume

People

Marketing

+1

Perfume distribution in the United States – François Duquesne (Maison Duquesne)

Interesting interview with François Duquesne on the distribution of perfumery in the USA which outlines the role of concept stores in recent years.

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How the distribution network of the American market is evolving.

2021 . 04 . 02 written by Karen Marin

Essencional's original content

Olfactology

Perfume

+2

ODEUROPA – DOCUMENTING OUR OLFACTORY HERITAGE

Have you ever wondered what the court of Louis XIV smelled like? How about the canals In Amsterdam? Even the gritty underbelly of city streets in 19th century London could be revealing. ODEUROPA is tackling this massive undertaking by creating an olfactory archive which will document smells from the 1600’s to the early 20th Century in Europe. But how? And why?

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Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2021 . 04 . 02 written by Editorial Board

Essencional's original content

Perfume

Trends

+3

SURVEY ON THE WORLD OF THE ARTISTIC PERFUMERY

Dear reader,
We hereby invite you to partecipate in the next survey dedicated to the artistic perfumery sector.
We'd love to hear about your experience!
Your contribution will help us create a report, which will be presented on our website, aimed at making the world of fragrances even more exciting and more in line with customer wishes, and at identifying the strategies for the development of the business of independent brands, retailers and independent perfumeries.

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2021 . 03 . 30 selected by Editorial Board

Ingredients

Perfume

Fragrance lovers

Indole In Perfumery: Fecal Florals

Perhaps not everyone knows that indole contributes to giving white flowers that seductive and attractive aura. But ... what does indole smell like? Where is it? How is it used in perfumery? How is it perceived by the human being? Read the article to find out more!

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Everything you need to know about the natural indole molecule.