Why can a fragrance not smell the same on everyone? What cultural influences can affect the way we perceive scents? What power can fragrance have on our lives? Find the answers to these questions and more in this entertaining essay.

How does one go about becoming a perfumer? What is the career path? In this interview Senior Perfumer Dominique Preyssas speaks about his craft and offers advice to aspiring noses. He even shares tips about hos wto wear fragrance!

Every year the Institute for Art and Olfaction celebrates independent, artisan and experimental practitioners with scent at their annual awards event. At last the wait is over! In a process that takes nine months from initial submission to evaluation by blind vial, the votes are in. Discover the 2023 winners here.

Does AI threaten or aide the perfumer? What is the future of perfume creation? Share your thoughts in an upcoming survey!

How does an ordinary product become extraordinary? What characteristics does it take make an everyday item aspirational? Several case studies ranging from hand soap to face cream reveal the secrets behind their success.

What is it about the smell of rain that seems to have a universal appeal? Rain gives off a fresh and clean vibe that’s genderless, seasonless and timeless. In nature the molecule giving off this smell is called petrichor, and it has become the fragrance buzzword of 2023.

With the first quarter of the year firmly behind us, now is a great time to look at some of the fragrance trends defining 2023. This article summarizes five key observations including the link between well-being and fragrance, the ever-increasing demand for “beast-mode” scents, or long-lasting fragrances and the soon-to-boom fragrance market in China.

From candlemaker to perfume creator, Carol Han Pyle of Nette has lived a fragrant life. Now in the midst of launching her fragrance collection, she talks about being a “clean” brand and creating fragrances meant to elicit specific emotional responses.

Can scent cues help us recreate memories of our moms? One author finds a way to reconnect with the mother she lost through immersing herself in fragrance notes her mother favored, meaning fragrance can be used as a tool to consciously evoke memories.