Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2020 . 06 . 30 selected by Editorial Board

Fragrance lovers

People

Perfume

Why Enjoying Scent is Important

One of the clear symptoms of the global pandemic that shook our lives is anosmia, the permanent or temporary loss of smell, and so the following article encourages us to rediscover this sense, that too often will be neglected or overlooked. Perfumes, aromas and smells stimulate intense emotions and feelings that are worth exploring thoroughly. To do so it really isn't necessary to spend a lot of money on the most expensive perfume on the market nor buying the latest creation of a famous nose, because, actually, all you need to do is to let the everyday scents do the work for you: be swept away by the smell of coffee first thing in the morning, the smell of rain, the blossoming jasmine, the skin of a newborn baby or a basket of fresh laundry. It's just like that that a smell that awakens joyful and satisfying memories can truly change your day.

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An article that invites all of us to reconsider and rediscover our sense of smell.

2020 . 06 . 26 written by Karen Marin

People

Noses

Events

+5

Living life by her nose: Yosh Han, destined for greatness

It's a magical meeting of the minds when two Californians get together to talk fragrance. I caught up with Yosh Han, founder of Eau de Yosh and creator of the hugely successful 2020 Digital Scent Festival to discuss her career in fragrance, how the festival came about and her very personal experience with anosmia.

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2020 . 06 . 23 selected by Editorial Board

Retail

Marketing

Perfume

+1

The Future of Retail is as simple as I.D.E.C.

The retail of the future will be dominated by robots capable of creating any products or action, 3D printers and home based “replicator”. However, the experience of in-store purchase remains fundamental: this is the reason why major brands continue to focus on the construction of new stores.

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A product’s real value can be summed up by four things: Idea, Design, Emotion, and Cause. That will be the basis of your success in the retail world of the future.

2020 . 06 . 23 selected by Editorial Board

Marketing

Trends

Perfume

+1

Multi-Brand Beauty Company Rare Beauty Brands Launches With The Acquisition Of Plant Apothecary

There are many beauty brands that, despite having great potential and charismatic founders, when their business grows they need more resources, a larger team and experience to be able to grow further. The multi-brand company Rare Beauty has decided to commit, through their acquisition, to help these brands in their take off.

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The article is about Rare Beauty Company acquiring Plant Apothecary as they pursue a strategy of acquiring small indie cosmetics brands in order to act as an incubator for their development process.
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2020 . 06 . 23 selected by Editorial Board

Noses

Fragrance lovers

Perfume

+1

This master perfumer reveals how he created some of your favourite perfumes

Olivier Cresp has been creating perfumes since 1975. In this article we discover how and where he finds the right inspiration for his creations, which perfume he would have liked to be the author of and much more…

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The nose Olivier Cresp takes us inside his creative process.

2020 . 06 . 23 selected by Editorial Board

Marketing

Trends

Beauty

+1

Beauty Marketing Trends in 2020 that will boost your KOL Game

With a particular focus on the Chinese market, the article lists six 2020 beauty marketing trends to follow in order to be successful.

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If you are interested in the Chinese market and want to know its trends and tricks to become opinion leaders, this article is for you.
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2020 . 06 . 23 selected by Editorial Board

Fragrance lovers

Trends

Perfume

+1

How Millenials are changing the perfume business

Millennials are the driving force behind the trends reshaping the sector. Their tastes are very different from those of their parents and peers of past generations: they want to smell different. Now they ask for more transparency and more gender-neutral scents, preferring synthetic perfumes over the strand of natural ones that are still obtained through animal or land exploitation, and they love citrus perfumes.

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The article describes the new tastes of young people in approaching perfumes.

2020 . 06 . 19 written by Karen Marin

Essencional's original content

Trends

Events

+4

Digital Fragrance Events: A Comparative View

During confinement, fragrance brands, retailers, bloggers, fragrance lovers and beauty junkies took to the virtual world to entertain their faithful followers with online events, live chats and interviews. In addition, industry sources hosted a plethora of webinars, podcasts and discussions. How do these experiences compare to live events? What kind of options could be further developed for the future?

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Photo by Chris Montgomery
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2020 . 06 . 16 selected by Editorial Board

Olfactology

R&D

IFF Smell Test Could Hold Key to Early COVID-19 Detection

It is now a known fact that anosmia (loss of smell) and ageusia (loss of taste) are some of the most prominent COVID symptoms. So as a result of this new piece of information, a preliminary self diagnosis, which will certainly turn into a benefit for the community, should now become a much easier task for everyone. To facilitate this step forward some Fragrance Houses have collaborated with hospitals and research centres in order to create a number of extremely intelligible and accessible tools that will allow patients, or anyone suspecting of any symptoms, to access a preliminary diagnosis through a questionnaire.

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Another Fragrance House steps up to the plate with a self-diagnosing smell test that patients can access by phone, tablet or home computer.

2020 . 06 . 16 selected by Editorial Board

Trends

People

Perfume

Fragrance industry facing fresh challenges

Quoting some of the statements of Philippe Ughetto (President of Fragrance Foundation France), this article highlights how, despite the growing number of brands certified as natural in the last few years, the actual achievement of a fully "green" brand is an extremely complex and effortful challenge in the olfactory industry.

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This article looks at the constantly growing trend within the beauty and perfume industry to move their focus on more sustainable and green products.