2021 . 05 . 18
Cosmetify is a platform with more than 2,000 beauty brands and more than 400,000 products that allows consumers to instantly find and compare the prices of their favorite products.
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2021 . 05 . 18
Digital discovery and eCommerce are thriving since the pandemic but we still can't smell a fragance through the computer. What options work best now to promote fragrance sales?
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2021 . 05 . 18
Sustainability is one of the hottest trends in recent years but… what do we really mean by “clean beauty”, natural, vegan, “cruelty-free”, “organic” products and so on? Let's find out together in this article.
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2021 . 05 . 18
With the pandemic, interest in physical and mental well-being has increased significantly. This article collects the most salient aspects of this new trend and how they will develop over the course of this year
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2021 . 05 . 14
What does it take to create a multi-sensory event? How is it conceived and what considerations need to be taken into account? Later this year the Mauritshuis museum in the Hague will be hosting a unique exhibit entitled Fleeting – Scents in Colour in which fragrance will enhance the visitors experience. Intrigued by this meeting of art and scent, I contacted the curators and their fragrance partner at IFF to get the full story.
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2021 . 05 . 11
Almost 4 years ago I started working with a team of passionate experts on a portal project dedicated to Artistic Perfumery. After many meetings, exchanges of ideas, evaluations on the complexity of the project and the resources that needed to be put in place, we came to the conclusion that it was time to take an extra step: add to our web listening and survey activities to monitor the sector in support of the educational and analytical activities that we managed for Esxence (and which in 2018 gave birth to the "whispers about artistic perfumery" survey), the website www.essencional.com which was born a year ago when the pandemic exploded.
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2021 . 05 . 11
Not only has the quest for knowledge about fragrance and its affects on our well being grown since the pandemic, but more people are interested in making a career change into the sector. Cinquième Sens and global partners share their observations
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2021 . 05 . 11
A podcast between two experts on skinimalism, the new beauty trend that leads to reducing consumption by purchasing fewer long-lasting products and choosing multipurpose products with fewer (essential) ingredients. The rule is: make sure you run out of one product before buying another.
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2021 . 05 . 11
Applications of digital technologies equipped with Artificial Intelligence and Augmented Reality to the beauty market
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2021 . 05 . 11
Data from a study conducted on 1,000 consumers and 30 brands in France and Germany to verify consumer attitudes towards “natural” and “sustainable” products in the two countries.
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