This interesting article informs about a technological development that connects perfumery and aromatherapy. MoodScentz is a technological platform launched by Givaudan which allows the creation of fragrances with the aim of influencing people's mood.

Curently the second laergest market in the world for Beauty? China is expected to move into the number 1 slot by 2023. Here is a primer on how the market is evolving.

Talking about his experience and his business, in this interview the founder of Jovoy explains what are the mistakes to avoid in order to stand out from the crowd, what are the criteria used by the outlets to make their selection and his predictions for the future of the market independent perfumes.

How can three new made in France brands combine luxury and sustainability, eco-friendliness and respect for the environment? Using quality ingredients mostly natural but that leave their mark and using recyclable and plastic-free materials for packaging.

Once there were few perfumes and therefore there were a few dozen annual launches, so having and wearing the same perfume as other people was something quite likely if not inevitable. Nowadays, however, in an increasingly individualistic society and with a plethora of new releases and proposals, one has the presumption and the pretense of having to have one's own personal perfume and one feels cheated when one discovers that others are wearing ours same fragrance. Perhaps, it wouldn't be so bad to go back to iconic perfumes, shared by groups of people with common passions and interests or with similar approaches to life ...

An ancient practice reinterpreted in a modern key under the sign of recycling and respect for the environment: products in reusable containers.

This article explains why it is advantageous and highly recommended, both for our body and our skin and for the environment, to use "waterless" products, ie products that do not contain water in the formulations.