Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2020 . 06 . 30 selected by Editorial Board

Ingredients

Trends

R&D

+3

CBD beauty trends, innovation and science of 2019

As CBD products increasingly become the focus of many conversation within the beauty industry, they have also already started to make their way into the beauty market. The article investigates some of the CBD products innovations, it traces their growth within the global beauty panorama, it offers a look into what the scientific world thinks of these products and it presents an overall look over Europe’s cannabis laws.

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A comprehensive look into the CBD beauty trend

2020 . 06 . 30 selected by Editorial Board

Marketing

Trends

Beauty

How to engage consumers now: insights for skincare brands

This article reports the most interesting results of a survey conducted with the aim of giving advice on how to engage consumers now. The 2/5 of the skincare buyers have asserted that they will not visit stores for a long time after the lockdown. In fact, only 14% of users intend to plan a visit to the store immediately after their reopening. Online sales are constantly growing and it is a trend that is temporarily not destined to slow down, in fact 52% of the people interviewed said that they will buy online much more frequently after the pandemic, especially cosmetics or beauty products. More than half of the skincare buyers live in the APAC region, while 17% are based in Europe, 13% in Latam, 9% based in North America and 5% in MEA. Interestingly, 50% of all worldwide online transactions come from China. Social media are also very important, used above all to stay up to date with current news or events (43%) or for brand research (36%). Another very strong trend is that of natural, sustainable, organic and eco-friendly products, as evidenced by some data: 67% of skincare buyers said they will try to buy organic and natural products; 64% are willing to pay more for eco friendly sustainable products.

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An interesting survey revealing how skincare brands can attract, intrigue and pamper customers.

2020 . 06 . 30 selected by Editorial Board

R&D

Retail

Trends

+2

Safe in-store testing solutions for the post-Covid era

Following the new health and hygiene arrangements due to covid-19, the brands had to reinvent themselves in order to guarantee their customers the same products and services, making sure they wouldn’t damage their health in any way. This article lists some examples of brands that have been able to brilliantly deal with these problems and find comfortable and effective solutions for makeup and perfumes.

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How brands have addressed COVID issues in regards to testers and samplings.

2020 . 06 . 30 selected by Editorial Board

Retail

Beauty

What Indie Beauty Brands Can Do To Support Retailers Reeling From Store Shutdowns

Beauty Independent has interviewed some CEOs, owners and, in some cases, founders of a number of indie beauty brands to talk about their plans to help retailers come back from the lockdown.
Most sales are currently happening within the e-commerce trade; therefore deliveries have been improved and sped up, the minimum limit per order has been reduced, fast track deliveries have been approved even for small orders, the delivery fee has been dropped and there have been negotiations with the vendors for the payment terms. Furthermore a lot of discounts have been applied and the number of free samples sent to the customers has been increased, in order to make them feel special and pampered in such a critical moment, a selections of self-care products to fight stress or to keep healty were sent through drop-ship delivery as a gift for doctors, nurses or any other key worker that has continued working during this pandemic.
Communication between retailers and their brand partners has been of absolute importance: brands had to be ready to answer question about their approach or policy during this crisis in order to enable the retailers to be as transparent as they can be with their customers.
Extremely essential has also been the virtual element: it provided opportunities such as online workshops and masterclasses, along with brands and retailers collaborations for contests and giveaways, and it also served as a platform of communication to share a more human and personal side with their audience in such a delicate moment.

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An insightful article that explains how some indie beauty brands are helping retailers to recover and restablish their business after lockdown.

2020 . 06 . 30 selected by Editorial Board

Fragrance lovers

People

Perfume

Why Enjoying Scent is Important

One of the clear symptoms of the global pandemic that shook our lives is anosmia, the permanent or temporary loss of smell, and so the following article encourages us to rediscover this sense, that too often will be neglected or overlooked. Perfumes, aromas and smells stimulate intense emotions and feelings that are worth exploring thoroughly. To do so it really isn't necessary to spend a lot of money on the most expensive perfume on the market nor buying the latest creation of a famous nose, because, actually, all you need to do is to let the everyday scents do the work for you: be swept away by the smell of coffee first thing in the morning, the smell of rain, the blossoming jasmine, the skin of a newborn baby or a basket of fresh laundry. It's just like that that a smell that awakens joyful and satisfying memories can truly change your day.

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An article that invites all of us to reconsider and rediscover our sense of smell.

2020 . 06 . 26 written by Karen Marin

People

Noses

Events

+5

Living life by her nose: Yosh Han, destined for greatness

It's a magical meeting of the minds when two Californians get together to talk fragrance. I caught up with Yosh Han, founder of Eau de Yosh and creator of the hugely successful 2020 Digital Scent Festival to discuss her career in fragrance, how the festival came about and her very personal experience with anosmia.

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2020 . 06 . 23 selected by Editorial Board

Retail

Marketing

Perfume

+1

The Future of Retail is as simple as I.D.E.C.

The retail of the future will be dominated by robots capable of creating any products or action, 3D printers and home based “replicator”. However, the experience of in-store purchase remains fundamental: this is the reason why major brands continue to focus on the construction of new stores.

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A product’s real value can be summed up by four things: Idea, Design, Emotion, and Cause. That will be the basis of your success in the retail world of the future.

2020 . 06 . 23 selected by Editorial Board

Marketing

Trends

Perfume

+1

Multi-Brand Beauty Company Rare Beauty Brands Launches With The Acquisition Of Plant Apothecary

There are many beauty brands that, despite having great potential and charismatic founders, when their business grows they need more resources, a larger team and experience to be able to grow further. The multi-brand company Rare Beauty has decided to commit, through their acquisition, to help these brands in their take off.

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The article is about Rare Beauty Company acquiring Plant Apothecary as they pursue a strategy of acquiring small indie cosmetics brands in order to act as an incubator for their development process.

2020 . 06 . 23 selected by Editorial Board

Noses

Fragrance lovers

Perfume

+1

This master perfumer reveals how he created some of your favourite perfumes

Olivier Cresp has been creating perfumes since 1975. In this article we discover how and where he finds the right inspiration for his creations, which perfume he would have liked to be the author of and much more…

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The nose Olivier Cresp takes us inside his creative process.

2020 . 06 . 23 selected by Editorial Board

Marketing

Trends

Beauty

+1

Beauty Marketing Trends in 2020 that will boost your KOL Game

With a particular focus on the Chinese market, the article lists six 2020 beauty marketing trends to follow in order to be successful.

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If you are interested in the Chinese market and want to know its trends and tricks to become opinion leaders, this article is for you.