While young women in China are falling into the trend of “smelling rich”, the guys are more apt to consider value for money who aren’t adverse to dupes and lower priced options. However, the tide is turning with the social media spreading the word on niche fragrance while putting the pressure to be a “decent boyfriend”.

Luxury fragrance sales continue to perform well worldwide, led by premiumization, personalization and the strong interest coming from Gen Z. Other factors are key drivers as well including e-commerce, duty free shopping and social media. Check out the article for more details.

Since the pandemic the home fragrance category has boomed. But is it still the case as people are out and about seeking real experiences and spending less time at home? Before adding to your assortment, take a look at a sample of the comprehensive report available through the article

Escape with the author to India to visit jasmine fields and learn the lore behind the ingredient as well as the floriculture that’s driving the country to play a bigger role in the fragrance industry for raw materials. An interesting behind the scenes visit to a country which captures the senses in so many ways.

We know scent has the power to evoke memories and to stir emotions but now it may also enhance our shopping experience. As retailers look for new ways to drive the public into the store, scent is playing a key role.

With Olaseinde Olusola, you must expect the unexpected. In an unprecedented campaign to drive awareness to artistic fragrance, the retailer is celebrating his birthday by giving away at least one fragrance a day for a year. This initiative sets him on his way to becoming the biggest fragrance retailer not only in Nigeria but in Africa.

In this in-depth interview, Christian Provenzano sheds light on the craft of perfumer while talking about where he finds his inspiration and the responsibility he feels towards today’s consumer. Find out why he loves living in Dubai as well as his views on the Middle Eastern perfumery market.

Michael Edwards newest tome, American Legends, takes us behind the scenes of the inception and creation of 40 well-known American fragrances. Thanks to a lifetime labor of love and an archive of priceless interviews, Edwards tells the story of each fragrance through the words of the people, the perfumers, the bottle designers and the retailers who made it all happen. A must have for any perfume lover.

Harrod’s is shaking off traditional retail to bring beauty to the people by way of a mobile pop-up. The double-decker pink bus brings beauty experiences directly to consumers and it’s resonating big-time with young consumers. The experiential roadshow, which crosses fragrance, beauty and skincare categories, is hitting key UK cities, imparting knowledge and entertainment in its wake.