When a brand opens its own store, it has the chance to completely customize the space, the approach and the selling ritual while inviting the consumer to enter their world. The Belgian designer opens his first beauty store, creating an intimate environment to showcase his refillable fragrances and lipsticks.

Four months ago raids occurred at major fragrance houses as part of an EU antitrust investigation. At last, here is an update in which Symrise disputes the European Commission’s actions on several grounds.

Heritage brand Guerlain has poured over its archives of objects to pull together a focused assortment which recounts the history of modern cosmetics. Stashed away in a secret location, we can’t help but hope the public will get a chance to view these treasures.

Raw materials are more than a commodity, they also support farmers, field workers and an entire supply chain network. Spain, a major supplier of lemon, lavender and aromatic plants, has found ways to cultivate land in depopulated areas, ensuing positive economic impacts.

What is it about niche perfumery that makes it stand apart from masstige, premium and all the other competitors? It’s not only the quality, the exclusivity and the attention to detail…niche perfume aficionados form a tightly-knit community of like-minded souls who are passionate about scent and who foster artistic freedom of expression. They seek an unparalleled scent journey that feels unique and personal.

The low key marketing approach of niche brands is winning over Chinese consumers who look for a point of difference in their olfactory signatures. Of course, social media presence doesn’t hurt either.

The latest news in niche fragrance is the surprise acquisition by Kering Beauté of the uber successful brand Creed in a cash deal that came from nowhere. This represents a real coup for Kering’s new beauty division which was only announced earlier this year and has yet to flex its muscles.

The rumors had been circulating for months, and at last the deal is done. With private equity fund Advent International taking a majority sharehold, the brands will be able to fuel – and accelerate - global expansion.