What is behind the surge in demand for milky fragrances? Is it nostalgia for the innocence of childhood? Is it a backlash against heady, over the top scents that enter the room before you do? Is it due to feelings of comfort and familiarity? An interesting read on this global fragrance trend.

Growth in 2023 was largely attributed to price increases but now the consumer is trading down or buying less often, so how will beauty fare? The good news? Fragrance is predicted to lead category growth for the next five years and niche remains a key driver. A report rich in data.

The media are evolving rapidly and so are marketing strategies. In this article, an interesting case study: Bianco Latte by Giardini di Toscana. From niche perfume to viral product, those directly involved tell how the rise came about.

More good news for niche fragrance as data indicates consumer preferences are moving towards the sector, characterized by high quality ingredients and limited production. But that’s not all; check out the most searched notes and the newest term: perfume aesthetics.

The use of AI in perfumery has been around for some time sparking the quandry of whether the perfumer will go the way of the dinosaur. In this article an insider looks at some of the tools used by the big fragrance houses and the ways in which they’re used.

While prestige beauty shows no signs of recovery in China and global beauty brands are seeing drops in revenue, domestic brands are flourishing. One reason? The young Chinese consumer sees local brands as comparable in quality to Western ones. An interesting article about the consumer today and how to capture their interest.

Gone are the days of less is more when high end fragrance brands are launching extensive collections at the get go. Whether to offer the consumer more olfactory variety or to present a “broad thematic exploration”, are the days of limited shelf space at retail over?

Who knew that little Italy actually produces 55% of the world’s makeup products? Italian craftsmanship is renowned for combining age old traditions with a modern twist and at a recent event in New York hosted by the Italian Trade Agency this expertise was in the spotlight. Is it any wonder then that Beauty Made in Italy is in demand?