Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2020 . 05 . 08 selected by Editorial Board

People

Perfume

Givaudan Evaluator Interview part 1 - "Always Find Something Positive" Naila Hamayed

"The main role of the evaluator is to act as the go-between. On one side the nose and on the other side the client (ie the Brands)
He/her challenges the perfumer to meet the brief provided by the client, driving his work in order to ensure that fragrance will fit with the brand brief and consumers target."

read more

An article on the unknown work of the evaluator (1st part)

2020 . 05 . 05 written by Karen Marin

Essencional's original content

#COVIDCHRONICLES

Marketing

+1

BEST PRACTICES TO SURVIVE A CRISIS, PART 2: FOCUS ON BRANDS

Since the world shut down a few months ago, brands have been faced with numerous challenges that shake the core of their existence. There are some tactical measures that can be put into place to mitigate the impact of the crisis and to emerge better positioned to deal with an uncertain future. In our ongoing series on Best Practices to survive a crisis, this article covers specific actions brands can take to weather the pandemic.

read more

2020 . 05 . 05 written by Claudia Stagno

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 4

Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.

read more

Claudia Stagno, editor-in-chief of the MTE Edizioni Group and publisher of various publications specializing in the beauty industry, tells us her views about the pandemic.

2020 . 05 . 05 written by Sarah Colton

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 3

Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.

read more

Sarah Colton, perfume writer and speaker, journalist, and video producer, tells us her views ablout the pandemic.

2020 . 05 . 05 written by Laurence Arrigo Klove

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 2

Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.

read more

Laurence Arrigo Klove, Beauty and Home Fragrances Director at Bongénie Grieder, Brunschwig & Cie, tells us her views about the pandemic.

2020 . 05 . 05 written by Gianluca Perris

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 1

Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.

read more

Gianluca Perris, founder and owner of the brand Perris Montecarlo, tells us his views about the pandemic.
Let us keep you posted about the last articles. Join our newsletter

2020 . 05 . 01 written by Silvio Levi

Essencional's original content

Editorial

When I started to deal with Artistic Perfumery in 1994, coming from a completely different environment and professional experience, I realized immediately that an identity of the sector did not already exist: the operators acted in a scattered order and a community was far from having been built, except for random groups of consumers and for some relationships between distributors and shopkeepers that went beyond just the commercial aspect.

read more

2020 . 05 . 01 selected by Editorial Board

Marketing

Trends

Beauty

Cosmetics Business reveals 5 key trends shaping the rise of beauty activism

If until a short time ago there where only a few exemplary cases, today more and more beauty brands are dedicating themselves to activism becoming spokesman of ideologies, political and social thoughts and creating their own campaigns and uniting and strengthening their community around these issues.
After an excursus that highlights various examples of brands that have given rise to significant initiatives, the article summarizes 5 key trends shaping the rise of beauty activism: charitable campaigns, reclaiming regulations, anti-conformist beauty, call-out culture and political activism.

read more

An interesting and in-depth article about the theme of beauty activism.

2020 . 05 . 01 selected by Editorial Board

Trends

Perfume

Smells Right: Why Fragrance is the next step in the gender neutral frontier

Today’s young people ask to be recognized for their individuality, their needs and desires, not for their gender or sexual orientation. So, a trend already present in the fashion market has made its important and significant appearance in the world of perfumes, giving life to olfactory creations not assigned to a gender or a time.

read more

A close-up on one of the trends of recent years: gender neutral

2020 . 05 . 01 selected by Editorial Board

Trends

Perfume

Library 2019

Tomorrow's trends

What could tomorrow’s trends be? An insightful article on what the market’s future might look like.

You can find the article at pages 88-89

read more

An overview of some of the trends that might dominate the future market.