2023 . 06 . 22
Symrise aims to unearth mega brand potential in China
As local brands in China are on the rise there is still space for a leader to emerge. As such, the time is ripe for the country to develop its fine fragrance culture. In anticipation of this movement, Symrise has recently opened a fragrance creation hub, the Little Red House, in Shanghai, where it will tap into local tastes, memories and pride.
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