Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2020 . 09 . 22 selected by Editorial Board

Education

Trends

Perfume

Firmenich Fine Fragrance Launches Re|Generation

Firmenich is launching a new website entitled Re|Generation for global collaboration on the challenges that face us all.

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What's the future of fragrance? What are the new ideas, the new solutions and new innovations that will pull the industry forward?

2020 . 09 . 22 selected by Editorial Board

People

Perfume

Marketing

+2

Fragrance Parley for Perfumers

One of the leading experts in the sector in Nigeria, Seinde Olusola, has decided to spread his knowledge by opening a studio in which visitors can make their own cognitive and immersive experience with the aim of making consumers aware of their choices about what to buy and what not to buy.

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A look inside the Mr. Seinde's experience center in Nigeria.

2020 . 09 . 18 written by Karen Marin

People

Perfume

Fragrance lovers

+2

MyScentJourney: building the bridge between brands, users and influencers in everyday language

A childhood fascination with the way things smell has led Eduardo Garcia de Alba to pursue his passion for fragrance outside of his day job as an industrial engineer. Eduardo, who is based in Mexico City, started chronicling his personal collection of over 400 fragrances as a hobby on Instagram until he discovered that a community of like-minded people existed. This discovery led to the creation of MYSCENTJOURNEY, a new concept destined to build an active and international fragrance community and to help brands to get to know their consumers all over the world. Already active on several social networks, MYSCENTJOURNEY is a multi-phase development that is sure to breathe new dynamism into the fragrance universe. Meet the visionary founder behind this innovative project who kindly granted me a Zoom interview.

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2020 . 09 . 15 selected by Editorial Board

Marketing

Trends

Retail

+2

LVMH H1 2020 Perfume & Cosmetic Sales Drop

Even large companies and large groups have been economically affected by the lockdown and the consequences of the pandemic. However, they are also the first to often be able to recover and get out of the crisis and, precisely for this reason, they could be studied to understand how to better move in the near future.

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In this time of worldwide pandemic, it is somewhat comforting to see that large groups are also suffering and are hopeful for a recovery in the second half of the year.

2020 . 09 . 15 selected by Editorial Board

Noses

Ingredients

Perfume

Francis Kurkdjian, Hitting the Right Notes

Let's discover the professional and personal life, affections, experiences and talent of the French-Armenian perfumer, winner of the Prix François Coty in 2001, Francis Kurkdjian.

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An interesting interview with the nose Francis Kurkdjian.

2020 . 09 . 15 selected by Editorial Board

Ingredients

Regulatory

Perfume

Fragrance Creators Prevent $91.1M in EU Tariffs on Essential Oils

Fragrance Creators fought to bring down the heavy taxes on essential oils that would have been counterproductive and would have negatively impacted the entire American market.

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The Fragrance Creators Association has once again successfully lobbied against prohibitive tariffs on essential oils.
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2020 . 09 . 15 selected by Editorial Board

R&D

Marketing

Trends

+1

The Good Face Project App Connects Shoppers to Clean Beauty with AI

The Good Face Project has launched the iOS version of its app which, by asking users to answer a few questions about their skincare, vision style, personal needs and goals, provides a personalized skincare program and allows to buy the right products (mainly sustainable and "clean") to be able to follow it.

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Another technological innovation to meet the needs of buyers in such a delicate period.

2020 . 09 . 15 selected by Editorial Board

Retail

Trends

Inside the mindset of small Brick-and-Mortar Retailers

With the exception of supermarkets and grocery stores, brick-and-mortar stores and retailers have been hit hard by the pandemic. From the results of a survey conducted by NuORDER on about 2100 retailers, the concerns of small retailers (who expect to suffer heavy losses in turnover) for their future and for maintaining relationships with suppliers are evident ...

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An insight on how the pandemic has affected small retailers.

2020 . 09 . 11 written by Karen Marin

People

Perfume

Fragrance lovers

+2

Sweet Sensations: where the art of perfumery meets the art of pastry

I have the great fortune, in my role with Essencional, of coming across creative individuals in the fragrance world who are passionate about what they do. Such is the case with Hélène Deguen who, after 7 years in the fragrance and cosmetic sector, made an unprecedented career transition to become a pastry chef. Inspired by her love for raw ingredients, in 2019 she created KUBO, a pastry boutique where gastronomy meets olfaction. Helene explains “ Every day I enjoy working with fine raw materials, focusing on them and using them to create and delight people. It’s what motivates me in this very beautiful profession as a pastry chef.

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2020 . 09 . 08 selected by Editorial Board

Beauty

Trends

Marketing

Why small batch manufacturing is catching on in beauty

An article that explains why the production in small batches of beauty products is becoming more and more frequent, opening the doors also to smaller and independent realities and with less capital.

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Less production, less waste , less inventory, less costs: when less is good.