Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2020 . 12 . 18 written by Karen Marin

Essencional's original content

Perfume

Olfactology

+2

THE FUTURE OF FRAGRANCE, Perfumery for the New Normal, Part 2

How will fragrance evolve in the wake of the pandemic? What importance do sustainability and new technology have on the creative process? How can we encourage customers back into stores? This article summarizes the final two days of the virtual event, Perfumery for the New Normal, hosted by the Perfumer & Flavorist, then reviews a few best practices to implement.

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2020 . 12 . 15 selected by Editorial Board

Education

Perfume

People

Democratising olfactory culture – Saskia Wilson-Brown, Institute for Art and Olfaction

How can a perfume enthusiast or a simple curious person learn more about the world of perfumery, acquire knowledge and experience? Although still rather shy and contained, since 2000 some initiatives have arisen aimed at spreading and democratizing the world of smell and perfumes. In this interview, Saskia Wilson-Brown explains the initiatives implemented by the Institute she founded.

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An interesting interview with Saskia Wilson-Brown, founder of the Institute for Art and Olfaction.

2020 . 12 . 15 selected by Editorial Board

Beauty

Trends

Retail

Beauty Industry to Lose $175 Billion USD in Revenue Due to COVID-19

The beauty sector will lose about $ 175 billion due to covid-19. In fact, consumer behavior has profoundly changed since the lockdown, quarantine and new lifestyle habits related to confinement in one's own home have made the use of beauty products less essential, especially those related to makeup. Forward-thinking brands, which have been able to shape and remodel themselves on the basis of new habits by passing or enhancing their online presence and their e-commerce, have resisted this crisis much better and have seen their online sales double or triple. The key word is: innovation.

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COVID-19 impact on the Global Beauty Industry could result in 20-30% decreases over 2019. When and how will Beauty bounce back?

2020 . 12 . 15 selected by Editorial Board

Retail

Marketing

Trends

+2

Holiday Shoppers Want Free Shipping More Than Deals

This year, you know, is different from usual. This also translates into different purchasing behaviors on the part of consumers: there are those who will spend less due to the inevitable economic crisis resulting from the pandemic, those who are willing to spend more since so many usual expenses related to travel, outings, lunches and dinners out and so on were not carried out due to the restrictions imposed by the governments of the various countries. However, one thing is certain: all consumers have in common the desire for free shipping, even more appreciated than discounts and offers ...

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The biggest wish of consumers when shopping for Christmas is free shipping!

2020 . 12 . 15 selected by Editorial Board

Marketing

Retail

Trends

+2

The Best Digital Marketing Strategies for E-Commerce Stores

This year e-commerce has experienced exponential growth due to the inability or fear of citizens to go to the store to shop. In order to emerge from a plethora of micro-realities and pursue a winning strategy, there are some points to focus on: SEO and Google Ads, voice search and influencer marketing.

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Some tips on the best strategies to adopt to enhance and improve your e-commerce.

2020 . 12 . 15 selected by Editorial Board

Marketing

Retail

Trends

Just the numbers: Holiday 2020 Shopper Behavior

Here's a quick summary of the data compiled by McKinsey & Co who surveyed customers in China, France, the UK, the US, and Germany to predict how shopprs will behave this holiday season

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How will consumers behave in their Christmas shopping?
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2020 . 12 . 11 written by Karen Marin

Essencional's original content

Perfume

Olfactology

+2

PERFUMERY FOR THE NEW NORMAL, A virtual event

Last week the Perfumer & Flavorist hosted a 4-day digital event that brought together a group of experts who discussed the impact of the pandemic on the fragrance industry, it’s effect on technical and creative developments, and views on the future of fragrance. In this two-part article I’ll give you the key takeaways from each day along with action points to help you embrace the future.

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2020 . 12 . 08 written by Laurence Arrigo Klove

Essencional's original content

Perfume

People

+3

A fancy club with no selective entry. Only one passion for perfumes. Count me in!

The 'Experimental Perfume Club’ is about sharing one passion and knowledge of how to create a perfume. Once you discover it, you’re in. Its creator, Emmanuelle Moeglin, is a French perfumer who moved to East London, full of entrepreneurial spirit and teaching talent. Her club is all about offering a unique experience of creating scents thanks to workshops. The labo-kit is neatly awaiting you, the ingredients carefully selected, the price affordable and ultimately the pleasure is IMMENSE. Each task has been simplified, you don’t even have to move to London, you can stay where you are and benefit from the learning online. Smashing. That will do nicely.

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2020 . 12 . 08 selected by Editorial Board

Events

Beauty

Fragrance lovers

Visit the Makeup Museum during your next socially distant weekend

The first museum entirely dedicated to makeup has opened in New York, at 94 Gansevoort Street. Inside there are ancient beauty objects used by the Egyptians more than 5000 years ago, as well as a section entirely dedicated to the fashions and trends of the 1950s in America in terms of make-up in which some cult products are exhibited. Walking through the exhibition halls you will probably realize the incredible connection between past, present and future, in a cyclical game of fashions that pass and return and evergreen trends and products that remain alive through the decades, adapting to the various eras and scientific, technological, industrial and social innovations.

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A must for makeup enthusiasts.

2020 . 12 . 08 selected by Editorial Board

Trends

Marketing

Retail

+1

How COVID-19 Impacted the French Cosmetics Sector

The article reports some interesting data on the French cosmetics market in this period dominated by COVID-19. Although the numbers are good or bad similar to those of other Western countries, for the return to a pre-pandemic situation, the forecasts refer to 2022. The conclusion on the occupation is interesting.

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An insight into the impact of COVID-19 on the French cosmetics sector.