Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2024 . 04 . 24 selected by Editorial Board

Retail

Marketing

Sephora CEO Guillaume Motte shares his four ingredients for success

Sephora, the world’s leading beauty retailer, has just reported double digit growth across almost all regions of the globe. How do they do it? According to the chief executive it all boils down to four strategies that brands and small retailers can also implement.

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The CEO of the global leader in beauty reveals how the company thrives

2024 . 04 . 18 written by Karen Marin

Events

Fragrance lovers

Essencional's original content

Paris Perfume Week: A Fragrance Event à la Française

Fashion Week now has competition: Fragrance. As Pret-à-Porter shows move from Milan to London, Paris, and other cities, now fragrance follows suit, because hot on the heels of Esxence in Milan, 6 – 9 March, Paris Perfume Week took place 21 – 24 March. The perfumistas and fragrance community were out in force at both events, eager to continue smelling and discovering fantastic new scents while bonding over all things fragrant.

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2024 . 04 . 18 selected by Editorial Board

R&D

Sustainability

Reshaping the Fragrance Industry

Sometimes when we need to be creative and innovative, ideas just won’t come. In this article a fragrance industry pro talks about how her team takes on these challenges while harnessing the power of technology to create next generation products for the home.

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Putting creativity, innovation and technology into home fragrance development

2024 . 04 . 18 selected by Editorial Board

Ingredients

Olfactology

Magnolia: History, Scented Myths & the Science of Lust

Symbol of purity, beauty and nobility but with a sensual side, the grandiose magnolia is scientifically linked to the ability to activate the hypothalmus. No wonder it’s earned it’s reputation as the flower of romance. Discover more about this magnificent white floral.

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Find out all about this glorious white floral
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2024 . 04 . 18 selected by Editorial Board

Marketing

Retail

Trends

3 new global luxury spending markets emerge despite much-documented slowdown

Brands are always looking for the next opportunity, the next market to enter in an effort to continue to grow. Economic and demographics point to two countries and one region that bode well for the luxury sector.

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Discover the three markets to watch for the luxury sector

2024 . 04 . 18 selected by Editorial Board

Sustainability

Ingredients

Marketing

Experts Explain What "Ethically Sourced" Really Means in Beauty

In a continuing effort to shed light on terminology that isn’t clear, we find this article provides clear, straight-to-the-point information that lifts the veil on another buzzword. However, may the buyer beware since it's an unregulated term, meaning brands have to create – and follow – their own guidelines and values as they make this claim.

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Get to the heart of what this term means in this article
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2024 . 04 . 11 written by Laurence Arrigo Klove

Events

Fragrance lovers

Essencional's original content

Recognizing Excellence. The first mAPA Perfume Awards at Esxence.

In a sparkling ambience, Esxence held its first mAPA winning ceremony and awarded the individual prizes of the minorité Artistic Perfume Awards for China. Hurra!

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2024 . 04 . 11 selected by Editorial Board

Perfume

Fragrance lovers

L’Oreal eyes stake in €3 billion perfume brand Amouage

Word on the street says L’Oreal is looking to take a minority stake in the upscale Omani fragrance brand, and normally where there’s smoke, there’s fire. Valued at over $3 billion, Amouage fragrances have gained a cult following in recent years.

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Could Amouage be L’oreal’s next acquisition?
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2024 . 04 . 11 selected by Editorial Board

Perfume

Marketing

Ingredients

The Business of Scent

Fragrance has had its highs and lows, and it’s currently riding a high with niche fragrances driving growth. How did it all come to be? Listen to the broadcast as industry professionals and insiders talk about how niche developed and how some fragrances are created. There’s even a chat on fragrance and emotion.

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Have a listen to the story behind the rise of fragrance

2024 . 04 . 11 selected by Editorial Board

Beauty

Sustainability

Marketing

Sustainable Beauty: What Each Buzzword Means

There are so many terms and so much jargon floating around the beauty world. If you need clarification, here’s the article for you. You’ll be able to tell the difference between “clean”, vegan and even “blue” beauty, while getting the scoop on “B Corp Certification” and being “Carbon-neutral.”

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A quick reference to the hottest terms describing sustainable beauty