Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2023 . 10 . 19 selected by Editorial Board

Beauty

Trends

Marketing

3 insider insights: expert trends for the future of beauty

Trendwatcher group Spate has identified three trends that are prevalent in the Beauty and personal care sector. In this article discover the trends and the suggested approach brands can react to maximize opportunities.

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A glimpse into what consumers will want from the beauty sector

2023 . 10 . 19 selected by Editorial Board

Education

Fragrance lovers

Noses

Ask An Expert: How Do I Become A Perfumer? Part 1

In the first of a four-part series, senior perfumer Serge Oldenbourg talks about the importance of training the nose on how to smell before he even talks about the education options.

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An expert shares tips on pursuing this career

2023 . 10 . 12 written by Karen Marin

Fragrance lovers

Olfactology

Essencional's original content

+1

The British Approach to Perfumery Chapters 1 & 2: Fragrant Beginnings & Jermyn Street and the Rise of the Barber

At last we shine a light on Great Britain and it's fragrance heritage. Did you know one of the oldest continuously running perfume houses in the world is based in London? Or that functional fragrances play a major role in their traditions? Discover this fascinating story in the first of a three-part series.

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2023 . 10 . 12 selected by Editorial Board

Packaging

Sustainability

Marketing

8 Packaging Innovations we saw at LuxePack

Top packaging designers descended on Monaco last week to show their latest creations and innovations. Take a look at some of the highlights which focus on sustainability, refills, and ease of use.

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See what’s new in luxury packaging
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2023 . 10 . 12 selected by Editorial Board

Beauty

Marketing

Perfume

The $50 Billion Middle East Beauty Opportunity

With the beauty market slated to hit $47 billion in four years, it’s time to focus on this geographic corner of the world where double digit growth across all sectors is expected yer on year from 2023 - 2027. Take into account the demographics, the culture and the way social media is used, then leverage this information to build your strategy.

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New markets and new opportunities are on the horizon.

2023 . 10 . 12 selected by Editorial Board

Perfume

Marketing

R&D

Mintel research points to benefits of more creative fragrance sampling

Are consumers still overwhelmed by the volume of choice when it comes to fragrance? Despite fragrance finders, discovery kits and traditional sampling, there is room for new options which are either low cost or no cost.

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Will new ways of sampling increase experimentation?
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2023 . 10 . 12 selected by Editorial Board

Olfactology

Fragrance lovers

Perfume

How AI and Brain Science Are Helping Perfumiers Create Fragrances

Creating a perfume is an art but it’s also a science. Now with the help of AI and the use of neuroscents, perfumers can create fragrances targeted to elicit specific emotional reactions – all based on scientific research and evidence.

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For those who wonder about AI and perfumery

2023 . 10 . 05 written by Laurence Arrigo Klove

Essencional's original content

Ingredients

Olfactology

Spice it up. Givaudan’s Cardamom Momentum Picks up and Warms up.

Thanks to its strategic partnership in India, the company is releasing innovative natural ingredients. A new icon, Cardamom, takes a zesty swing to a warmer side.

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Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2023 . 10 . 05 selected by Editorial Board

Trends

Marketing

Decoding Gen Z: what’s driving this consumer cohort now?

Unpredictable, inconsistent, contradictory….just a few words that can be used to describe the shopping habits of Gen Z, but when you look closer it could be due to their principles. This is a “conscious” generation: cost conscious, environmentally conscious, ethically conscious. How might it all affect the way they spend?

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A deep dive into Gen Z consumer behavior

2023 . 10 . 05 selected by Editorial Board

Olfactology

Perfume

Fragrance lovers

How to Know When Your Perfume Has Expired

Bearing in mind the cost of fragrance these days, it’s no wonder we’ll get every drop out of every bottle we buy. Several perfumers weigh in on how to tell if your fragrance has expired and why it happens.

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Great tips on fragrance usage