With fragrance boasting the biggest growth in the beauty sector in 2024, the key drivers behind the increased consumption are coming from an unexpected source. In this article, industry leaders explain the change in consumer habits and they speculate on what motivates people to purchase today.

According to US market research firm the Benchmarking Company there are four key trends driving growth in the US, the largest fragrance market in the world. Find out what they are and also read about how the American consumer is engaging with fragrance now.

Ever at a loss for words when trying to talk about a fragrance? In this article learn the meaning behind several descriptive terms and find out which fragrances embody them. A great way to increase your fragrance vocabulary to be more precise when speaking about scent.

From regulatory issues to cultural preferences, several factors are driving the trend behind the growth of alcohol-free fragrance alternatives. New technology enables the development of products with tenacity, an appealing texture and even benefits for the skin, in novel formats bound to meet consumer demand.

Here is a French heritage brand with one foot in the past and one in the future . In ten years this beauty emporium, a part of LVMH since 2021, has expanded from one boutique in 2014 to 59 around the globe now. Read their story in this interesting article.

Kering’s new Beauté division delivered positive results in the first quarter of 2025 (+6%), outperforming the lion’s share of the fashion portfolio. The news bodes well for Creed, the star brand in the Beauté lineup, which recently launched a new feminine scent.

When Comme des Garçons launched its first fragrance over thirty years ago, it stuck out in terms of olfactory profile as well as unique packaging: a pebble-shaped bottle that laid flat. Subsequent launches continue to push the envelop with notes like ink and turpentine. In this article the company president talks about the brand and its vision for the future.

The Notes Shanghai tradeshow in March welcomed 200 domestic and international fragrance brands, proving the Chinese market still boasts opportunity for growth. Observers see consumers seeking products that they connect to on an emotional level, while also appreciating creativity and innovation in scent.