Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2023 . 07 . 13 selected by Editorial Board

Trends

Marketing

BEAUTY'S NEXT BIG GLOBAL BUSINESS OPPORTUNITY IS IN INDIA

The graduating class at the Fashion Institute of Technology (FIT) was challenged to define the next big worldwide opportunities, given the uncertain times. Their takeaways? Not only do they say Beauty is set to explode in India but it’s time for the industry to give more attention to the “silver spender” who holds 50% of the world’s net worth.

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Graduates shine a light on key opportunities in Beauty

2023 . 07 . 13 selected by Editorial Board

Perfume

Retail

Marketing

Dries Van Noten on why he’s opening a beauty store

When a brand opens its own store, it has the chance to completely customize the space, the approach and the selling ritual while inviting the consumer to enter their world. The Belgian designer opens his first beauty store, creating an intimate environment to showcase his refillable fragrances and lipsticks.

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The branded store is a best practice

2023 . 07 . 06 written by Karen Marin

The People of Niche Perfumery

Noses

Essencional's original content

Rising Star Perfumer: Isaac Sinclair

Anyone who has spent time in the artistic fragrance community can attest to the fact that it is a small world. About twelve years ago I was invited to dinner by Michael Edwards who wanted me to meet a young, promising perfumer, and that’s how I originally met Isaac Sinclair. We talked about his career and the evolution of niche fragrance for this latest installment of La Gente di Nicchia, the People of Niche.

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2023 . 07 . 06 selected by Editorial Board

Beauty

Fragrance museums

Guerlain Preserves Cosmetics History in New 'Warehouse of Wonders'

Heritage brand Guerlain has poured over its archives of objects to pull together a focused assortment which recounts the history of modern cosmetics. Stashed away in a secret location, we can’t help but hope the public will get a chance to view these treasures.

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An amazing story for makeup aficionados
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2023 . 07 . 06 selected by Editorial Board

Olfactology

Ingredients

Sustainability

Spain, the world's second largest perfume exporter, exceeds 72,000 hectares of essential oil crops

Raw materials are more than a commodity, they also support farmers, field workers and an entire supply chain network. Spain, a major supplier of lemon, lavender and aromatic plants, has found ways to cultivate land in depopulated areas, ensuing positive economic impacts.

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A look at Spain’s role in supplying raw materials to the fragrance industry

2023 . 07 . 06 selected by Essencional registered reader

Perfume

Fragrance lovers

Education

Niche Perfumes: Uncovering Hidden Gems in the Fragrance World

What is it about niche perfumery that makes it stand apart from masstige, premium and all the other competitors? It’s not only the quality, the exclusivity and the attention to detail…niche perfume aficionados form a tightly-knit community of like-minded souls who are passionate about scent and who foster artistic freedom of expression. They seek an unparalleled scent journey that feels unique and personal.

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A great introduction to the basic tenets of niche perfumery
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2023 . 07 . 06 selected by Editorial Board

Perfume

Trends

From Underdogs to Cult Favorites: the Rise of Niche Fragrance Labels in China

The low key marketing approach of niche brands is winning over Chinese consumers who look for a point of difference in their olfactory signatures. Of course, social media presence doesn’t hurt either.

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Niche fragrance brands are gaining ground in China.

2023 . 06 . 29 written by Laurence Arrigo Klove

Olfactology

Essencional's original content

Perfume

Food & Perfume Hacking. Made in Japan. The Land of Innovation.

By creating the first food perfume, Japan confirms its position in advanced food science. The destination for cutting-edge innovation in food perfumed experiences.

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Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2023 . 06 . 29 selected by Editorial Board

Fragrance lovers

Perfume

Olfactology

Kering Beauté Acquires Creed, Making its First Big Move in Beauty

The latest news in niche fragrance is the surprise acquisition by Kering Beauté of the uber successful brand Creed in a cash deal that came from nowhere. This represents a real coup for Kering’s new beauty division which was only announced earlier this year and has yet to flex its muscles.

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Breaking News about Creed and Kering Beauté

2023 . 06 . 29 selected by Editorial Board

Perfume

Fragrance lovers

Advent International acquires Parfums de Marly and Initio Parfums Privés

The rumors had been circulating for months, and at last the deal is done. With private equity fund Advent International taking a majority sharehold, the brands will be able to fuel – and accelerate - global expansion.

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The latest news from two growing brands