2020 . 05 . 01
Cosmetics Business reveals 5 key trends shaping the rise of beauty activism
If until a short time ago there where only a few exemplary cases, today more and more beauty brands are dedicating themselves to activism becoming spokesman of ideologies, political and social thoughts and creating their own campaigns and uniting and strengthening their community around these issues.
After an excursus that highlights various examples of brands that have given rise to significant initiatives, the article summarizes 5 key trends shaping the rise of beauty activism: charitable campaigns, reclaiming regulations, anti-conformist beauty, call-out culture and political activism.