As the consumer in India becomes more curious and more sophisticated, the outlook for premiumization in beauty brands is looking up. Shoppers have the means to spend so now the challenge is to build awareness and educate the public on this sector.

Can our noses sniff out the signs of sickness and disease? Could a whiff of body odor alert us to early signs of a serious illness? It’s time to pay attention to our smell – and that of our loved ones – as it could send up a red flag. A series of ongoing tests to detect Parkinson’s is leading the way.

If you weren’t able to attend Esxence in Milan, BW Confidential’s article will give you the flavor of the event. Bigger than ever, it’s clear the artistic perfumery segment is drawing a clientele who don’t follow the crowd. Read on for the Editor’s top picks along with encouraging statistics.

Marketers are deep into contingency planning in the US as talks of banning the popular social platform are becoming more serious. With #perfumetok garnering over 300 million views per week, are content creators thinking about taking their short format videos elsewhere?

Leave it to Liberty of London to create an original space focused on fragrance. The private club-style environment welcomes customers who may find the fragrance department overwhelming and intimidating. A concierge team with diverse experience, such as mixology and hospitality, is at the ready for consultation and can even show you to a private suite for scent exploration.

For a anyone who is struggling to find a scent given the vast variety of fragrances on the market, here is a short and sweet guide to the basics of fragrance, to testing and to finding a scent for you. There are even a few tips on how to create your own fragrance identity.

As much as we may deny it, fragrance does follow trends, and it looks like gourmands are here to stay, along with feel-good, well-being enhancing scents. In this article, three industry experts weigh in on what we’ll be wearing this Spring and why.

The mind-body connection is more important than ever and for the beauty industry it means a shift to not just looking good but to feeling good. Science-backed neurocosmetic ingredients, a new buzz term, AI-driven beauty, and efficacious products will go mainstream, as predicted in this interesting article.