Today’s big news story has the whole beauty industry talking.

Western brands find success in China when they engage with the consumer through immersion, participation and social storytelling, in other words, a wow-factor pop-up. This winning strategy flies in the face of China’s digital dominance because fragrance thrives in real life experiences where emotions are stirred.

Another global trade show is about to take place and once again, fragrance is in the spotlight. The exhibition will include a dedicated space for 75 niche perfume houses, a special focus on natural raw materials plus a roster of workshops and panel discussions set to include Roja Dove as a keynote speaker.

After decades of being the Underdog of beauty, fragrance is proving to be its backbone as consumers continue to spend on fragrance when treating themselves. With trends like “scent-stacking”, the new way of layering inspired by Middle Eastern practices, the cohabitation of high-low products, and the interest in new formats, the outlook favors continued category growth.

The term “haute parfumerie” is more and more prevalent, yet there is no official definition of what it means. Category growth is coming from this ultra-luxury segment that counts roughly 800 brands worldwide. This article investigates the story behind high perfumery, sharing success stories that may inspire others.

When Johann Maria Farina created Eau de Cologne in the 18th century it was a vast departure from the fragrance trend of the times. Now, over 300 years later, the house of Farina is still thriving and has recently passed into the capable hands of Louise Farina, the ninth generation. In this article, the new guardian of the house talks about her vision for the future.

As TFWA in Cannes wrapped up at the beginning of October now is the time to assess the key takeways. According to this author, gourmands are still front and center, though they are coming with an unexpected twist. Fruity notes remain in the spotlight and the noble iris, a classic ingredient, is making a major comeback.