Argentina is not the first country that comes to mind when one thinks of fragrance, and yet, why not? Species of mimosa and acacia are indigenous to the country, pine and eucalyptus trees are cultivated there, and when we head to Patagonia, peaches, plums, pears and almonds are among the major crops. Fueguia 1833, founded in Buenos Aires by Julian Bedel, arrived on the niche fragrance scene in 2010. Bedel came to fragrance through an unconventional path as he initially followed his family footsteps and trained as a musician and painter. Seeking another creative outlet, he turned to fragrance with the idea of creating fragrances for a scent installation inspired by landscapes. The range was never meant to be commercialized, but consumer demand led to the creation of the brand which was initially conceived as an homage to the local communities of South America, to their rich heritage and to the natural environment of aromatic and medicinal plants which they protect.