Givaudan has partnered with the Tmall Innovation Center (TMIC) to launch an artificial intelligence-based fragrance co-creation service. Nicknamed "Creatogether", the service allows customers to realize their own olfactory vision. The co-creation of man-machine fragrances is divided into five phases: creative ideation phase which includes in-depth research and analysis, olfactory visual exploration, digital co-creation of fragrances with AI instant sampling technology, commercialized fragrance presentation, and finally, the validation of the new product, the launch strategy and the marketing plan.

The International Fragrance Association U.K. (IFRA U.K.) conducted a recent survey to take an in-depth look at the UK sense of smell and its value. The survey revealed that for 60% of UK adults, the main feeling evoked by their sense of smell is nostalgia. When asked about the smells of childhood that smell brings back to mind, answers included "freshly mown grass", "baking sweets", "smell of rain", "melting asphalt", "Sunday roast" and even " school lunches ". Barry C. Smith, director of the Institute of Philosophy at the Center for the Study of the Senses and chair of IFRA U.K.'s Fragrance Forum 2022, said: "We take an average of about 20,000 breaths a day, each of which informs us about our surroundings. The olfactory receptors in the nose connect us directly to the areas of the brain that create memories. This is why our sense of smell is so important for our well-being and for feeling connected."

Were you unable to go to the last Sniffapalooza event? CaFleureBon brings you there with a detailed report. The former two-day event is now a one-day event in New York's perfume district. The pandemic changed the composition of Elizabeth Street with major stores Atelier Cologne, Cire Trudon, Claus Porto, Natura Brazil and Nest, Red Flower. During the lunch, Sniffapalooza founder Karen Dubin presented Michael Edwards' Perfume Legends II - the update of one of the most significant books on modern perfumery - and the latest perfume by Eau d'Italie, Mystic Sunset.

Eurofragance, a perfume company based in Barcelona, opened its ArtLab Gallery to visitors at Beautyworld Middle East between October 31st and November 2nd. The space exhibited many works resulting from the collaboration between different perfumers and artists. This year the artwork presented at Eurofragance's ArtLab Gallery is the result of the collaboration of five young artists, currently established in Dubai, aged between 17 and 21, and six Eurofragance perfume creators: each work of art. The art created includes a visual element, such as a painting, and a perfume to complement it.

TikTok is becoming increasingly important for the fragrance sector as NPD reports that it accounts for 45% of social-media driven fragrance purchases in the US now. Are you present?

Guerlain's nose since 2008, Thierry Wasser, talks about the latest fragrances in Guerlain's l'Art & La Matière collection - Cherry Oud and Oud Nude - and Guerlain's sustainable sourcing of oud and sandalwood.

New Zealand perfumery house Abel has secured a $ 2.2 million loan from Maker Capital. The perfumery company, launched in 2013, specializes in the development of natural and "clean" fragrances and has had impressive growth in New Zealand and around the world, quadrupling its global sales over the past 5 years.

Mane Indonesia's new plant in Cikampek will focus on the production of flavorings for babies and pharmaceuticals (IPGs). The facility is also equipped with an internal quality control and microbiology laboratory, currently undergoing ISO 17025 accreditation.