2020 . 10 . 20
An article that reports the 10 consumer trends of 2020 at a global level evoked by a report by Euromonitor International.
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2020 . 10 . 16
In a timely turn of events, there has been a surge in new technology to assist the consumer who is looking for fragrance. Timely because we’re only a few weeks away from the biggest gift giving moment of the year. For those of us in the industry, visiting a store and seeing a rich assortment of fragrances is the equivalent of being a child in a candy store. But for the average consumer this can be a daunting and overwhelming experience. Two recently launched tools, and one in pilot stage, are sure to help anyone find a new fragrance or an alternative to a favorite, while learning about fragrance families, notes and ingredients. They will also make it easier to shop for others, especially if the recipient’s preferences are known. Here is an overview of what you can find online and in store soon.
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2020 . 10 . 13
The world seen by a young creative trio.
Many brands are from Paris, elegance, luxury, quality of ingredients, you have it, but this brand brings something else to the table, innovation for sure, out of the box cooperation’s, creative talent... and above all a friends story with a dog. Yes a dog.
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2020 . 10 . 13
An in-depth article that paints the panorama of perfumery by substantiating the various issues with statistical data. The main topics are: natural vs synthetic ingredients, sustainability, technology / Artificial Intelligence applied to perfumes and the supremacy of unisex fragrances.
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2020 . 10 . 13
Highly trained and almost infallible, the dogs at Vantaa airport are able to identify the Covid-19 virus with an error rate of 0%. They are also able to track down the virus even before symptoms appear, something in which even laboratory tests fail.
In addition, the incredible nose of these dogs allows them to be able to trace the virus from a much smaller sample than laboratory tests: in fact, they only need 10-100 molecules against the 18,000,000 needed for tests.
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2020 . 10 . 13
An article that, starting from the myths about its origin, tells the story of the Bulgarian rose, a precious ingredient due to its high quality and rich in beneficial properties and therefore also used in cosmetics and for aromatherapy ...
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2020 . 10 . 13
Through the words of Louis Vuitton perfumer Jacques Cavallier Belletrud, we discover his point of view on the world of past, present and future perfumes, on social media, the collaboration with his young daughter, being transparent and much more ...
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2020 . 10 . 13
An article to get an idea of how the Chinese and more generally Asian markets are approaching the world of perfumes
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2020 . 10 . 09
It must have been during confinement that I first came across perfume critic, author, blogger and vlogger Persolaise, alias Dariush Alavi. I watched a few of his interviews with perfumers on his YouTube channel, and then, intrigued and hungry for more, I started to listen to his fragrance reviews on his “Love at First Scent” series. I was immediately struck by his ability to describe fragrance with such a rich vocabulary and inventive analogies, so that those of us not experiencing the scent at the time would take note, and possibly be curious enough to go in search of said scents. I recently caught up with Persolaise to talk about his career, his industry observations and ultimately to challenge him to some of the questions he asks in his own interviews.
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2020 . 10 . 06
There are a number of cultural, social and demographic factors that lead us to tolerate or even appreciate unpleasant odors in our beauty products and to consider them more effective than others with a neutral or pleasant smell. In fact, these products are often assimilated to medicines, something that therefore does us good but often has a not very tasty taste (just think of the countless medicines with a rather bitter taste). Some bad smells can then be linked to particular situations or positive memories for each of us and therefore be more than appreciated. Finally, since "those who want to look a little must suffer" it is common practice to make efforts or sacrifices (and therefore also endure a bad smell) in order to enjoy the beneficial effects of these cosmetics.
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