Firmenich develops ScentMove through research that allows us to analyze the emotional impact of some smells and to consider their potential in the creation of fragrances that give rise to specific emotions according to local cultures and conventions

A complaint from a well-known Blogger regarding the purchase of largely disappointing samples that were not worth the expense.

Article on the AR apps to support contact-less sales in the beauty sector to be used also in the store with a wide and interesting overview of the evolution of the market.

The story of “A whiff of waffle cone”, a perfume from an independent American brand created in collaboration with an ice cream shop in Portland, Oregon.

Article about the first French brand that exports cosmetic products to China without resorting to animal testing.

Internet of Things, Augmented Reality and Virtual Reality are becoming increasingly important in promoting cosmetics. However, large investments are needed. In recent years, some solutions have emerged, such as decentralized financing and cryptocurrencies, which bring sources of financing even to medium-sized companies.

A beautiful and broad overview of the opportunities and problems, including racial ones, related to the use and growing development of AI for beauty.

If you are interested in understanding what the scents of the future could be, here is the new program designed by Firmenich, Olfactive Vision, based on four different olfactory paths: Shift The Rules, Playful Reconnection, Post-Crisis Luxury and Greater Good, each designed for a specific type of consumer ...