Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2021 . 02 . 09 selected by Editorial Board

Beauty

Ingredients

Trends

+1

Bringing the Beauty Brand Experience Home

The lockdown has profoundly transformed our lives. Our homes have gone from being places where we spent a few hours a day (basically the night to sleep) to our only habitat. We therefore had to adapt to a new routine and the same brands had to do to stay afloat and keep the contact and interest of its consumers alive. Read the article to find out how they did it and for 5 tips you can apply to your brand.

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5 helpful tips to increase consumer engagement.

2021 . 02 . 09 selected by Editorial Board

Perfume

Fragrance lovers

The Colognes of Famous Men

What perfume did George Washington, George III, Napoleon Bonaparte, General George Custer, Winston Churchill, Ernest Hemingway, Errol Flynn and John F. Kennedy wear?

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A perfume reveals a lot about a person. Discover the fragrances worn by some famous men and you will feel like you know them a little better.

2021 . 02 . 09 selected by Editorial Board

Trends

Fragrance lovers

Noses

+1

Why Now Is the Perfect Time to Craft a Custom Perfume

As often happens, history is cyclical and trends repeat themselves. In this period of forced closures, quarantines and general lockdowns, not only the perfumery sector has grown (especially the one related to fragrances for the environment), but the desire to use perfume has also been reborn in people for its capacity to transport our minds through time and space, make us travel and fantasize with the mind. However, everyone wants to have their own unique and distinctive scent, different from all the others. So the trend, already in vogue since ancient times, of having a customized perfume created has had an exploit ...

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Interesting article on the trend of bespoke perfumes.

2021 . 02 . 09 selected by Editorial Board

Noses

Ingredients

Perfume

+1

ÇaFleureBon Perfume Signatures: Frank Voelkl of Firmenich~ The Voelkl Ratio

Like the golden section for artists, the “Voelkl Ratio” is a particular proportion between ingredients that makes the compositions of the perfumer Frank Voelkl unique and constitutes their olfactory signature.

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An article on the perfumer Firmenich Frank Voelkl and his “Voelkl Ratio”.

2021 . 02 . 05 written by Karen Marin

Essencional's original content

Perfume

Education

+2

FRANCOISE DONCHE: A life in fragrance

Back in 2008 I began the pleasure of working with Françoise Donche. At the time, she was the head of Olfactory Creation at Parfums Givenchy and I had just relocated to Paris from the US. With adjacent offices, we quickly bonded over our mutual passion for fragrance, art, theater and design. She would be quietly settled in her office, smelling blends and working on new formulations, when every once in a while I would hear her open her window to bring in some fresh air. Across the hallway was a special room that kept the blends which were macerating, a process that takes a minimum of 24 to 48 hours.

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2021 . 02 . 03 written by Laurence Arrigo Klove

Essencional's original content

Perfume

Marketing

+2

Can Artistic Perfumery Blossom inside Specialty Stores?

The Do’s and don’ts
Key Experience Learnings-Differences between Continental Europe and the UK & the US
Opinion, written by Laurence Arrigo-Klove for www.essencional.com

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2021 . 02 . 02 selected by Editorial Board

Trends

Marketing

Sustainability

A Moral Obligation To Protect Biodiversity?

A survey conducted by Union for Ethical BioTrade on biodiversity shows a growth in consumer awareness but a lack of confidence and knowledge on how companies move in this area ...

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Essencional invites you to reflect on the title of the article itself: is it our moral obligation to protect biodiversity?

2021 . 02 . 02 selected by Editorial Board

Perfume

Retail

Marketing

+1

A love affair with rare perfumes

Mumbai, Delhi and now Hyderabad – in the state of Telangana, south India. Three addresses of three niche perfume stores founded by Shishir Mehta, who successfully headed a national metallurgical testing laboratory for 35 years. His love for perfumes took him to visit the scent capitals of the world to find out the hidden niche perfumeries.

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India represents a new business opportunity for Artistic Perfume brands.

2021 . 02 . 02 selected by Editorial Board

Beauty

R&D

Trends

THE FUTURE OF GREEN BEAUTY IS HERE—AND THE SOURCE MIGHT SURPRISE YOU

More and more brands are understanding the value and need to adopt eco-sustainable strategies and alternatives. Among the many trends in the field of sustainability, there is one that is rapidly establishing itself: that of Biotech Beauty. Read the article to find out what it is and how this phenomenon is helping to change the landscape of "green Beauty".

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An in-depth article on Biotech Beauty.

2021 . 02 . 02 selected by Editorial Board

Perfume

Fragrance lovers

Ingredients

+2

India makes incense the world worships

Arjun Ranga is the President of AIMA (All-India Agarbathi Manufacturers Association) that includes 800 Indian companies making incense sticks. Graduated in Polymer Science, Ranga is now the CEO of his family enterprise and in this interview he explains why agarbatti manufacture provides employment to a huge number of women, how it’s facing COVID, where this industry was traditionally based and much more…

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To learn more about Indian incense production, its positive trend and future challanges.