2025 . 11 . 17
2026 has seen the arrival of many new fragrance concept shops in the UK and the results are encouraging. Niche fragrance is tracking at a 16% penetration, indicating that consumers are intrigued and interested in more than mainstream offers. The Perfume shop’s Managing Director provides more insight in this article.
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2025 . 11 . 17
Creating a fragrance is rarely a solitary project. The creative director may be the visionary and the perfumer brings the technical prowess to craft the formula, but there is also the lab where oils meet alcohol. This article looks at the collaboration between these three entities which determines whether the end product is a harmonious scent or whether it becomes a cacophony of noise.
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2025 . 11 . 12
When was the last time you took a class and learned something new? When did you last dedicate time and attention to a subject that would grow your mind and enrich your well-being? Education doesn’t stop once we’ve received our diplomas; education is a lifelong pursuit, and educational opportunities in perfumery exist at all levels and for all interests. The Institute for Art and Olfaction (IAO), a Los Angeles-based non-profit organization who seeks to foster access, education and scent experimentation, offers a diverse range of online classes that make it easy to learn more about fragrance from the comfort of your own home.
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2025 . 11 . 10
Your skyscrapers house a world hub for perfume creation. Western fragrance brands face a young local competition with a strong advantage, China is their ‘kingdom home’.
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2025 . 11 . 10
Germany may not be the first country you think of when it comes to fragrance, and here’s the story of the rediscovery and renewal of a legacy brand. In this article, Creative Director Lutz Herrmann recounts the story of how he discovered the brand, brought it back to life and made it relevant for today’s fragrance lover.
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2025 . 11 . 10
Beautyworld Middle East ended a successful event at the end of October drawing 2500 international and local exhibitors. Observers noted the rise in popularity of several Arabian fragrance brands which are exerting a powerful influence on consumer preferences around the globe.
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2025 . 11 . 10
Spanish company Puig has a vast roster of fragrance and beauty brands in its portfolio, from mass to artistic. In this article, CEO Marc Puig talks about working with family, keeping brands authentic and about taking risks.
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2025 . 11 . 03
There’s a lot more than tulips blooming in Amsterdam: it’s an unexpected hub of independent niche perfumery. Earlier this year our Director of Content spent a few days in the city to meet with three determined individuals who are forging their own path in the world of fragrance. Step into their world and uncover the stories that shaped them.
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2025 . 11 . 03
From an early success with Jean Paul Gaultier’s Le Male to his blockbuster Baccarat Rouge 540, Francis Kurkdjian has had an amazing career in fragrance. For just a few weeks a temporary exhibit in Paris pays tribute to the nose with olfactory installations that take the visitor on an olfactory journey sure to stir memories and emotions.
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