2025 . 05 . 28
The 'BCs'. Three 'B' Capitals, Brussels, Bucharest, and Budapest hold perfumery shops heavens; Smell Stories, Elysee and 7scents. A lively talk between their founders.
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2025 . 05 . 26
Turbulent times, fragrant resilience. As North American department stores crumble and tariffs rise, niche fragrance thrives. Authenticity, innovation & experiential luxury are rewriting the rules of retail in 2025. Read our take on how current events are impacting the artistic fragrance sector.
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2025 . 05 . 26
If the current tariff discussions have set you reeling, this article is for you. Here is practical advice on the best practices to put in place now to get through this uncertain time. Understand how certain actions could impact your business and discover where opportunity lies that could bring you growth.
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2025 . 05 . 26
In this week’s editorial we talk about the demise of the North American department store yet meanwhile the French retailer Printemps has recently opened a new store in Manhattan. Is the time ripe to fill the void left by Barney’s? Read the interesting interview with the company’s CEO who is looking to bring together French curation and American hospitality.
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2025 . 05 . 26
Twenty-five year old artistic fragrance brand Ormonde Jayne celebrates a milestone anniversary in style. Helmed by a courageous female entrepreneur and brand founder, she shares her thoughts on the state of fragrance today and why she’ll never sell to a conglomerate.
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2025 . 05 . 26
From Ancient Egypt to modern industry, Venice’s Palazzo Mocenigo hosts Journey through the History of Perfume: Storp Collection—a breathtaking exhibition of 500+ rare perfume bottles and recreated historic scents thanks to a collaboration with Givaudan. On display May 21–Nov 30, this immersive timeline celebrates perfume as art, memory, and culture.
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2025 . 05 . 21
In this final installment of our Soviet Perfume series, we journey through the shifting landscape of fragrance production from the post-revolutionary period to modern-day Russia. Discover how perfume served not only as a reflection of state values but also as a cherished part of everyday life. With historical insights, personal stories, and iconic scents, this chapter captures the essence of a bygone era that still lingers in bottles and memories.
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2025 . 05 . 21
As we’ve seen, fragrance continues to grow and with that comes innovation and creativity when it comes to design. In this article, discover the ten biggest movements tht are having an impact on fragrance design today.
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2025 . 05 . 21
An interesting editorial in which the author lays bare a big topic facing the fragrance industry today. With so many people launching brands, many with no background in scent, where is the line between artisanal fragrance and the copycat wannabe? Let’s bring back the respect and reverence for the craft!
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2025 . 05 . 21
In a saturated market, niche fragrances stand out for their olfactive value and beautiful aesthetic. While it may be (relatively) easy to launch, it’s not easy to last. In this article industry insiders share their thoughts on what it takes to be successful.
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