As the US revises safety standards for cosmetics, the procedures to follow to be compliant are a bit tricky to navigate. In this article, brands can find helpful information to ensure they avoid making mistakes that could have legal ramifications.

The Italian luxury fashion house is having a banner year and now it brings its fragrance collection to China just ahead of the 618 festival. As an upstart positioned against leading brands, how will it perform? Will the consumer be intrigued by the quality and singularity?

The price of fragrance is soaring, and it’s crucial to understand the factors driving the increase. Several top brands weigh in on the cost of high quality ingredients, artisan craftsmanship and limited batch production, all of which are just some of the elements that contribute to determining price strategy.

Niche brand Matière Première has just gotten an infusion of capital thanks to Kering Beauté. How do they intend to spend it? By growing their retail presence with their own freestanding boutiques, strengthening their team and reinforcing e-commerce. In the meantime, Kering Beauté is growing their own portfolio of luxury fragrance brands.

Here’s a scary statistic: more than half of Gen Z fragrance wearers think dupes are “just as good” as luxury brand fragrances. Is being duped a form of flattery, does it have a halo effect on the duped brand? Circana reps seem to think so but also caution brands to inform and educate the public on what makes them special.

With the global growth and interest in niche perfumery, brands are constantly expanding into new markets. How to do it and be successful? Before you finalize market entry strategies, learn valuable lessons from the mistakes made by big companies in this article.

The days of excess gifting are making a comeback after a 6 year hiatus as influencer unboxing videos show the extravagant lengths brands go to for attention. Over the top packaging that goes to waste is contrary to the eco-friendly/sustainability movements. And how does it all resonate with the public?

Historically fragrances were gender-neutral until 20th century marketing labelled some scents “male” and others “female”. Now it seems that what everyone wants is to find a fragrance that evokes emotion and imparts a sense of happiness and well-being.