Once upon a time in the early 20th century there was a young Russian émigré in Paris named Yuri who became a master perfumer. As he made his way in his career he became disillusioned with the business which placed so much emphasis on marketing instead of innovation. In rebelling against the establishment, he asked why perfumers were anonymous, why weren’t they center stage? He went on to blaze a trail as the first perfumer to create his own house, Le Jardin Retrouvé, in 1975, free to use the ingredients he chose to make fragrances led by his heart and his imagination.