Essencional - Artistic Perfumery and Beauty Hub

2020 . 05 . 05 written by Claudia Stagno

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 4

Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.

Claudia Stagno, editor-in-chief of the MTE Edizioni Group and publisher of various publications specializing in the beauty industry, tells us her views about the pandemic.

2020 . 05 . 05 written by Sarah Colton

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 3

Sarah Colton, perfume writer and speaker, journalist, and video producer, tells us her views ablout the pandemic.

2020 . 05 . 05 written by Laurence Arrigo Klove

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 2

Laurence Arrigo Klove, Beauty and Home Fragrances Director at Bongénie Grieder, Brunschwig & Cie, tells us her views about the pandemic.

2020 . 05 . 05 written by Gianluca Perris

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 1

Gianluca Perris, founder and owner of the brand Perris Montecarlo, tells us his views about the pandemic.

Essencional - The Paper

Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

DISCOVER

2020 . 05 . 01 written by Silvio Levi

Essencional's original content

Editorial

When I started to deal with Artistic Perfumery in 1994, coming from a completely different environment and professional experience, I realized immediately that an identity of the sector did not already exist: the operators acted in a scattered order and a community was far from having been built, except for random groups of consumers and for some relationships between distributors and shopkeepers that went beyond just the commercial aspect.

2020 . 05 . 01 selected by Editorial Board

Marketing

Trends

Beauty

Cosmetics Business reveals 5 key trends shaping the rise of beauty activism

If until a short time ago there where only a few exemplary cases, today more and more beauty brands are dedicating themselves to activism becoming spokesman of ideologies, political and social thoughts and creating their own campaigns and uniting and strengthening their community around these issues.
After an excursus that highlights various examples of brands that have given rise to significant initiatives, the article summarizes 5 key trends shaping the rise of beauty activism: charitable campaigns, reclaiming regulations, anti-conformist beauty, call-out culture and political activism.

An interesting and in-depth article about the theme of beauty activism.

cosmeticbusiness.com

2020 . 05 . 01 selected by Editorial Board

Trends

Perfume

Smells Right: Why Fragrance is the next step in the gender neutral frontier

Today’s young people ask to be recognized for their individuality, their needs and desires, not for their gender or sexual orientation. So, a trend already present in the fashion market has made its important and significant appearance in the world of perfumes, giving life to olfactory creations not assigned to a gender or a time.

A close-up on one of the trends of recent years: gender neutral

www.dazeddigital.com

2020 . 05 . 01 selected by Editorial Board

Trends

Perfume

Library 2019

Tomorrow's trends

What could tomorrow’s trends be? An insightful article on what the market’s future might look like.

You can find the article at pages 88-89

An overview of some of the trends that might dominate the future market.

bwconfidential.com

Essencional - The Paper

Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

DISCOVER

2020 . 05 . 01 selected by Editorial Board

Retail

Perfume

Library 2019

Selfridges gives consumers control of fragrance creation at new pop-up

An innovative and eco-sustainable way to allow customers to create their own bespoke perfume choosing from more than 50,000 scent combinations.

A new initiative to allow consumers to create customizable products.

www.cosmeticsbusiness.com

2020 . 05 . 01 selected by Editorial Board

Marketing

Trends

Perfume

Four Must-dos for Perfume Brand design & marketing

To make sure that they are successful and to win over customers, brands should: pay close attention to packaging, focus on the personalization of products and services, allow and encourage the discovery of new fragrances with discovery kits and similar initiatives and make history of the brand stand out through events and initiatives that involve and attract the consumers.

Four ideas for your brand to consider in order to guarantee a constant momentum or a return to riding the wave.

beautymatter.com