2021 . 01 . 12
Curently the second laergest market in the world for Beauty? China is expected to move into the number 1 slot by 2023. Here is a primer on how the market is evolving.
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2021 . 01 . 08
The passion for fragrance has the ability to unite people all around the world. I recently read about Mr. Olufemi Olusola, a zealous fragrance collector located in Lagos, Nigeria who is sharing his collection of over 1000 with the public in an unprecedented Experiential Studio. Curious to find out more about the man and his collection, I tracked him down for a Zoom interview and virtual tour of his beautiful space in the Oriental Hotel on Victoria island.
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2021 . 01 . 05
Gold for the pursuit of perfection. Gold for the golden age of French craftsmen. Gold for subliming art. Gold for pure luxury. Gold for precious ingredients. Gold for timeless creation. There is no Gold rush. Time is eternal. A sense of mystery remains. Some secrets remain untold. Findings are still to be discovered. The hunt continues. Looking at former past glory and restoring it for the present is a never-ending quest. So let’s indulge in this Gold Fever. Danger-less. Exposure might only induce a faster heartbeat as it is utterly delightful and stunning.
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2021 . 01 . 05
Talking about his experience and his business, in this interview the founder of Jovoy explains what are the mistakes to avoid in order to stand out from the crowd, what are the criteria used by the outlets to make their selection and his predictions for the future of the market independent perfumes.
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2021 . 01 . 05
How can three new made in France brands combine luxury and sustainability, eco-friendliness and respect for the environment? Using quality ingredients mostly natural but that leave their mark and using recyclable and plastic-free materials for packaging.
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2021 . 01 . 05
Once there were few perfumes and therefore there were a few dozen annual launches, so having and wearing the same perfume as other people was something quite likely if not inevitable. Nowadays, however, in an increasingly individualistic society and with a plethora of new releases and proposals, one has the presumption and the pretense of having to have one's own personal perfume and one feels cheated when one discovers that others are wearing ours same fragrance. Perhaps, it wouldn't be so bad to go back to iconic perfumes, shared by groups of people with common passions and interests or with similar approaches to life ...
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2021 . 01 . 05
An ancient practice reinterpreted in a modern key under the sign of recycling and respect for the environment: products in reusable containers.
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2021 . 01 . 05
This article explains why it is advantageous and highly recommended, both for our body and our skin and for the environment, to use "waterless" products, ie products that do not contain water in the formulations.
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2021 . 01 . 01
Michael Edwards is unstoppable. Not quelled by the likes of a pandemic, he has been locked down in Sydney for the past ten months, busier than ever despite the lack of travel. Michael met virtually with me to discuss the projects he’s been working on since our last chat in Spring. He also weighed in on a controversial topic before sharing a few closing thoughts on brand activity in 2020.
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2020 . 12 . 29
In 2021, consumers will be increasingly interested in hyper-personalization and brands that will convey values in line with their own. Consequently, in order to be successful, a brand will necessarily have to adapt to these needs by proving to be ethically aware, transparent, to keep up with the times by seizing the advantages and opportunities given by artificial intelligence to make products increasingly personalized. and tailor-made and leveraging the benefits of subscription services to make it easier for customers to purchase.
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