The need for premium packaging in luxury perfumery depends on various factors. The article by piticstyle.com explores its advantages ranging from the effect of packaging on the perception of the brand, to the construction of its identity, to the protection needs of the bottle and fragrance, to the definition of a luxury positioning. It is highlighted how it is increasingly necessary to focus on sophisticated designs and also how the design of the packaging is decisive for visually describing the fragrance.

To present the new perfumes of the L'Art & La Matière line, Guerlain chose the Moroccan artist Ghizlane Agzenaï to create flacons, through interchangeable plates, decorated with geometric shapes and colors that recall Arab cultural designs

In this interview, the perfumer Aurélien Guichard ranges from his daily life, to his tastes in clothing, drinks, music to get to list his favorite smells. The nose studied at the Givaudan School of Perfumery in Paris and subsequently worked with brands such as Davidoff, Gucci, John Galliano and Valentino before starting his own line, Matiere Premiere ("raw materials"), dedicated to the use of raw materials. prominent premieres.

The desire and need to put an end to superficial greenwashing initiatives in the world of beauty is increasingly insistent. So how do you show that a brand really cares about the cause of sustainability and that it really delivers what it promises? Being transparent is a good place to start, experts say.

Who are the master perfumers behind some of the most iconic fragrances ever? Let's find out together in this interesting article.

Victoria's Secret has launched Bare Eau de Parfum, a perfume that adapts to the wearer's body chemistry. The perfume, already available online from 19 July, will be present in Victoria's Secret stores around the world on 23 August. Bare Eau de Parfum is the first fragrance on the market to use Cryptosym, a new technology capable of encrypting perfume formulations, which preserves their novelty and protects it from future replication. The fragrance was created with a patented blend of musks, has notes of mandarin, Egyptian violet petals and Australian sandalwood.

The Australian Therapeutic Goods Administration (TGA) recently released a new code designed to regulate the promotion and advertising of therapeutic products. The code states that influencers can no longer use personal testimonials when advertising products. The code, which went into effect on January 1, 2022, but has a transition period of six months, so the deadline for ensuring compliance with the code was June 30, 2022, when it officially went into effect across Australia. In essence, the code establishes the requirements for the promotion of therapeutic goods such as cosmeceuticals, medical devices for sun protection, vitamins, to ensure that such advertising promotes quality use of products, is socially responsible and does not deceive or deceive customers.