2021 . 04 . 06
Interesting interview with François Duquesne on the distribution of perfumery in the USA which outlines the role of concept stores in recent years.
read more
2021 . 04 . 02
Have you ever wondered what the court of Louis XIV smelled like? How about the canals In Amsterdam? Even the gritty underbelly of city streets in 19th century London could be revealing. ODEUROPA is tackling this massive undertaking by creating an olfactory archive which will document smells from the 1600’s to the early 20th Century in Europe. But how? And why?
read more
2021 . 04 . 02
Dear reader,
We hereby invite you to partecipate in the next survey dedicated to the artistic perfumery sector.
We'd love to hear about your experience!
Your contribution will help us create a report, which will be presented on our website, aimed at making the world of fragrances even more exciting and more in line with customer wishes, and at identifying the strategies for the development of the business of independent brands, retailers and independent perfumeries.
read more
2021 . 03 . 30
Perhaps not everyone knows that indole contributes to giving white flowers that seductive and attractive aura. But ... what does indole smell like? Where is it? How is it used in perfumery? How is it perceived by the human being? Read the article to find out more!
read more
2021 . 03 . 30
In this period dominated by the pandemic, the Chinese beauty market has not only been able to stay afloat but even grow thanks to the so-called "live-stream shopping", which allows manufacturers or brand owners to stay in close contact with their customers and communicate directly with them thanks to the use of some applications and platforms. This article reports interesting data on the subject and ends with a brief overview of the impact of the second wave of Covid on the world market.
read more
2021 . 03 . 30
Researchers at the Weizmann Institute of Science have managed to record and map how the ingredients used in the creation of perfumes are perceived. Scientists can now predict the smell of any complex fragrance based only on its molecular structure. This study could not only revolutionize the world of perfumery, but also allow to digitize and reproduce smells on command ...
read more
2021 . 03 . 30
In an eco-friendly move, senior political leaders support a proposed ban on single sachet samples.
read more
2021 . 03 . 30
In this interview, Alexandra Kosinski, perfumer and director of Perfumery UK for the British fragrance house CPL Aromas, explains why during the life cycle of a perfume its formula can vary, how, with what effects and tells how perfumers deal with these aspects.
read more
2021 . 03 . 29
As many countries just hit the one-year mark of cohabiting with the pandemic - a year that ushered in profound change to how we work, socialize, shop, and relax - it is still not clear what new habits will stick. What changes have we adopted out of necessity, and which will become permanent behaviors? For artisan fragrance and beauty in particular, how will it all affect retail and specifically flagship shops? Here are a few thoughts along with comments from several trusted insiders.
read more
2021 . 03 . 23
Gen Z's affinity for niche fragrance is set to drive siginificant growth in the market, but watch out for local brands which are primed to pull market share
read more