2020 . 06 . 02
BW Confidential reveals results of COVID-19 International Beauty Industry Survey
The survey led by BW Confidential (between March 19th & 24th) received a response by 375 different companies from the beauty industry which helped to shed a light on how this virus pandemic affected their business progress: though a big part of the companies that participated in this survey admitted they already have or will be forced to make some cuts, about 60% of these same companies asserted they are expecting a considerable financial rebound in the near future and 52% of them reveals to be ready for a slight business growth.