Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2024 . 12 . 19 selected by Editorial Board

Regulatory

Marketing

Beauty

US Appeals Court Upholds TikTok Divestiture Law, Paving Way for Potential Ban

Once again the clock is ticking and time may be up for TikTok in the US. In an effort to protect citizens from dangers posed by the sharing of personal data stemming from the platform’s Chinese owner, a ban may go into effect in mid-January 2025. If the ban succeeds beauty and fragrance brands will be scrambling to maintain social media exposure.

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Are TikTok’s days numbered in the US?

2024 . 12 . 19 selected by Editorial Board

Fragrance lovers

Marketing

Trends

What You Think You Know About "Niche" Fragrances is Wrong.

So often the category of “niche fragrance” has been a source of contention in our sector. In this quick video, vlogger Justin Copeland talks about the definition of niche and how it has evolved over time. Is the term to broad? How can we simplify and clarify?

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An interesting argument about what niche really is

2024 . 12 . 19 selected by Editorial Board

Events

Ingredients

R&D

Trends, innovations & talking points from Beautyworld Middle East 2024

Beautyworld Middle East 2024 reports a record-breaking number of exhibitors and attendees this year in what is becoming one of the must-attend annual trade shows. If you missed it, this article summarizes the top takeaways to keep you up to speed on what happened.

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Top takeaways from the main oil houses who exhibited at Beautyworld Middle East 2024

2024 . 12 . 19 selected by Editorial Board

Fragrance lovers

Perfume

Marketing

How the ‘Studio 54 of Paris’ Gave Birth to One of the World’s Coolest Cologne Brands

Storytelling is such an important part of branding, and the story behind this brand has roots in bathhouses and disco balls. Who knew the sober-looking, traditional Les Bain Guerbois is actually linked to the hottest Parisian nightclub of the 20th century? Get the full story in this article.

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The story behind the brand is a flashback to the days of disco
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2024 . 12 . 12 written by Karen Marin

Essencional's original content

Retail

Perfume

The Middle East Approach to Perfumery – Chapter 3 Here, Now and Into the Future

In the final Chapter of this series we meet today’s sophisticated, highly connected consumer, we take a look at the retail landscape to understand how the mega mall has replaced the traditional souk, and we meet an entrepreneur who’s harnessing technology to modernize fragrance shopping in the region.

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2024 . 12 . 12 selected by Editorial Board

Trends

Perfume

Marketing

South Korea’s fragrance market hits $747 million, led by niche brands

Industry data shows South Korea is a growing fragrance market where niche brands are highly sought out. Consumers indulge in these small luxuries and are still favoring international brands since the local ones lack expertise. However, this can change so the opportunity to build brand loyalty is now.

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It’s a growing market where global indie brands can get a foothold
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2024 . 12 . 12 selected by Editorial Board

Ingredients

Fragrance lovers

Trends

Matcha Is The Cool Girl Fragrance Note Taking Over PerfumeTok

With the fastest growing search interest, year over year, matcha is the perfumista’s darling. The cosy, calming tea note is the latest note to go viral with it’s own #MatchaPerfume hashtag. What’s behind the buzz? Find out in this article.

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The green, herbal-floral note has gone viral

2024 . 12 . 12 selected by Editorial Board

Trends

Fragrance lovers

Marketing

Why Fragrance Is Dominating the Beauty Industry This Holiday Season

Fragrance may be on everyone’s gift giving list this holiday season, according to consumer data source, Circana. Whether driven by #PerfumeTok or a residual positive after effect of the pandemic, fragrance continues to ride a positive wave as consumers clamor for brands running the gamut from mass to artisan.

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Consumer data source Circana weighs in on why fragrance is a top gift pick in 2024
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2024 . 12 . 12 selected by Editorial Board

Fragrance museums

Education

Fragrance lovers

Reconstructed ancient perfumes showcased in new Egyptian Museum exhibition

As a complement to this week’s article on the Middle Eastern approach to Perfumery, here is a look at the way fragrance was made and used in ancient Egypt. A temporary exhibit in Cairo used AI technology to create an immersive experience for visitors to learn about the role fragrance played in ancient Egypt. They’ve even reconstructed several scents for visitors to smell.

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A temporary exhibit which exposes the depths of the perfume industry in Ancient Egypt

2024 . 12 . 05 written by Karen Marin

Essencional's original content

Fragrance lovers

Perfume

The Middle Eastern Approach to Perfumery – Chapter 2: Customs, Traditions and Global Influence

With a perfume heritage woven into the fabric of its customs, history and daily life, the Middle East is a cradle of scent culture. Let’s delve into the traditions, the practices and the usage of perfume in daily life as we come to understand why scent is so highly prized in this part of the world. The Middle Eastern Approach to Perfumery continues in Chapter 2.

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