From regulatory issues to cultural preferences, several factors are driving the trend behind the growth of alcohol-free fragrance alternatives. New technology enables the development of products with tenacity, an appealing texture and even benefits for the skin, in novel formats bound to meet consumer demand.

Here is a French heritage brand with one foot in the past and one in the future . In ten years this beauty emporium, a part of LVMH since 2021, has expanded from one boutique in 2014 to 59 around the globe now. Read their story in this interesting article.

In this article, the author investigates several well known brands to find the real story behind fragrance creation. The crux is that the question of whether product is created In-house or outsourced matters in terms of transparency and honesty as some brands position themselves as artisanal with heritage when it’s not always the case.

Kering’s new Beauté division delivered positive results in the first quarter of 2025 (+6%), outperforming the lion’s share of the fashion portfolio. The news bodes well for Creed, the star brand in the Beauté lineup, which recently launched a new feminine scent.

When Comme des Garçons launched its first fragrance over thirty years ago, it stuck out in terms of olfactory profile as well as unique packaging: a pebble-shaped bottle that laid flat. Subsequent launches continue to push the envelop with notes like ink and turpentine. In this article the company president talks about the brand and its vision for the future.

The Notes Shanghai tradeshow in March welcomed 200 domestic and international fragrance brands, proving the Chinese market still boasts opportunity for growth. Observers see consumers seeking products that they connect to on an emotional level, while also appreciating creativity and innovation in scent.

Can appetite suppression medications also curb your hunger for gourmand fragrances? One reporter investigates the reasons behind her altered sense of smell from a clinical and psychological perspective.

dsm-firmenich and Initio Parfums Privés are collaborating on a three-prong approach to fragrance development where olfaction, emotion and neuroscience meet and are manifested in fragrance collections organized by function. Read about the latest launch in which science reinforces the power of a perfume.