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Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2022 . 09 . 14 written by Silvio Levi

Essencional's original content

Perfume

Fragrance lovers

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Welcome to Ermano Picco!

It is my sincere pleasure to welcome Ermano Picco to our Editorial Team.

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2022 . 09 . 13 selected by Editorial Board

Perfume

Marketing

Trends

+2

Guochao, China’s national wave

Guochao refers to products that incorporate elements of traditional Chinese culture and style, revisited with a modern twist. The noses of CPL aromas, after an internal survey, have identified the local scented elements that most likely evoke emotions in a Chinese consumer: from the scents of tea, to the Four Nobles of Chinese art, to the ink and paper fragrances of traditional calligraphy.

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Interesting article on the Chinese concept of Guochao (国 潮) - also translated as “national trend”.

2022 . 09 . 13 selected by Editorial Board

Perfume

Marketing

Trends

+1

How Fragrance Brands Put Scent into Words

Since the olfactory world expresses itself directly by referring to the senses and emotions and the English or Italian language are not adequate to express all the olfactory nuances, communicating a brand online becomes a challenge. How to find the right words to talk about a product whose main mode of use is the physical one?

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An in-depth study on the olfactory language and on the digital communication choices adopted by Commodity, a US brand.

2022 . 09 . 08 written by Karen Marin

Essencional's original content

The People of Niche Perfumery

Perfume

+3

SASKIA WILSON BROWN: PROMOTING THE INDEPENDENT PERFUME SCENE

One aspect that characterizes the artisan/niche perfumery world is the plethora of creative, visionary people who we find in the community. Essencional celebrates these individuals in a new feature entitled La Gente di Nicchia, or The People of Niche Perfumery. We kick off the series with an exclusive interview in which Saskia Wilson Brown, founder of the Institute For Art and Olfaction (IAO) in Los Angeles, talks about her organization’s mission as well as the subject of power and accessibility in the perfumery universe.

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Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2022 . 09 . 08 selected by Editorial Board

Perfume

Fragrance lovers

Marketing

A Mesopotamian romance: Gurugram-based fine fragrance firm captures perfume profiles

Sushant Panda and Anil Panda Indian entrepreneurs, in 2017 launched 3003BC a perfume company based in Gurugram specializing in bespoke fragrances. The name of the company refers to the era of Mesopotamian civilization. The creation of customized fragrances takes place thanks to an artificial intelligence tool, called Tapputi, in honor of the first perfumer of Babylon

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A dip in antiquity with scents that recall the Mesopotamian civilization.

2022 . 09 . 08 selected by Editorial Board

Perfume

Packaging

Marketing

The Benefits of Luxury Perfume Boxes

The need for premium packaging in luxury perfumery depends on various factors. The article by piticstyle.com explores its advantages ranging from the effect of packaging on the perception of the brand, to the construction of its identity, to the protection needs of the bottle and fragrance, to the definition of a luxury positioning. It is highlighted how it is increasingly necessary to focus on sophisticated designs and also how the design of the packaging is decisive for visually describing the fragrance.

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An interesting insight into the importance of premium packaging.
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2022 . 09 . 06 written by Ermano Picco

Essencional's original content

Events

Ingredients

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SIMPPAR 30 years – Best of Show

Created in 1991 by the French Society of Perfumers, SIMPPAR is the Professional Exhibition dedicated to the raw materials and services for the Perfume industry.

There’s no doubt the 2022 edition is one for the record books as, after a three years hiatus due to the pandemic, exhibitors from all over the world were finally back in Paris for the 30-year anniversary exhibition.

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2022 . 09 . 06 selected by Editorial Board

Perfume

Marketing

Trends

+2

Guerlain Collabs with Moroccan Artist Ghizlane Agzenaï for New Oud Collection

To present the new perfumes of the L'Art & La Matière line, Guerlain chose the Moroccan artist Ghizlane Agzenaï to create flacons, through interchangeable plates, decorated with geometric shapes and colors that recall Arab cultural designs

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Guerlain has launched 3 new fragrances of the L'Art et La Matière line, based on oud.
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2022 . 09 . 06 selected by Editorial Board

Perfume

Noses

Ingredients

+3

Perfumer Aurélien Guichard on Playing Hockey, Driving a Classic Defender and His Favorite Smells

In this interview, the perfumer Aurélien Guichard ranges from his daily life, to his tastes in clothing, drinks, music to get to list his favorite smells. The nose studied at the Givaudan School of Perfumery in Paris and subsequently worked with brands such as Davidoff, Gucci, John Galliano and Valentino before starting his own line, Matiere Premiere ("raw materials"), dedicated to the use of raw materials. prominent premieres.

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A personal interview with the nose Aurélien Guichard.

2022 . 09 . 01 written by Laurence Arrigo Klove

Essencional's original content

Perfume

People

+1

Henry Jacques Perfume House, fairy-tale dreams are now reality

'Haute Parfumerie Vivante' is Anne-Lise Cremona's brand manifesto. She cherishes and keeps alive the prestigious heritage. The charms of her enchanted world open up.

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