Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2021 . 12 . 21 selected by Editorial Board

Perfume

Marketing

Trends

The sweet smell of optimism: Perfume sales fuel retailers’ hopes for Christmas spending

It's not only the UK who is experiencing a surge in fragrance sales but this article pinpoints the phenomenon that is now becoming referred to as the "Fragrance Effect". Have lockdowns spurred the desire for sensorial experiences?

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The magic of Christmas

2021 . 12 . 21 selected by Editorial Board

Marketing

Trends

3 Unexpected Luxury Growth Categories Coming to China

Jingdaily explores 3 product categories with growth forecasts in China, including fragrances, giving exciting new data on the evolution of the Chinese market.

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The "scent economy" and the search for new forms of individual expression among Chinese youth.

2021 . 12 . 17 written by Karen Marin

Essencional's original content

Perfume

People

+3

IT’S A WRAP: CANDID CONVERSATIONS FROM CANNES, PART 1

The intrepid Essencional team was on site in Cannes during the recent Tax Free World trade show. And in a carpe diem – seize the opportunity – moment, we interviewed a few of our contacts to get their opinions on what is happening now and what we can expect in the near future.

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2021 . 12 . 17 selected by Editorial Board

Perfume

Marketing

Trends

New Horizons: F&F Ventures into the Chinese Market

Synthetic article that cites some examples of partnerships and expansions of the Fragrance & Flavors sector in China, where the smell economy is growing so much that a recent research by Mintel has predicted that the Chinese fragrance industry will grow at a CAGR of 17% with sales that will reach 15.439 billion yuan by 2025.

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Interesting data on the growth of the Chinese market
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2021 . 12 . 16 selected by Editorial Board

Perfume

Fragrance lovers

Trends

+1

Rose for Men and The Freedom to Choose Your Perfume

The division of genres in fragrances is arbitrary in nature and is evident as soon as one examines olfactory habits around the world, but this pattern can be difficult to overcome. An interesting list of examples of the use of the rose in fragrances that can be experienced by the male world.

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Who said the rose is only for women?

2021 . 12 . 16 selected by Editorial Board

Perfume

R&D

Fragrance lovers

+1

Notre Dame Professor Develops Electronic Nose Prototype

Vincent Myung, professor of engineering at the University of Notre Dame, has developed a prototype of an electronic nose that mimics the capabilities of a human nose: the electronic nose could have several applications, including the detection of atmospheric pollutants and greenhouse gases, the discovery of drugs and bombs, the detection of cancer and bacterial infections, the evaluation of food quality and the identification of gas leaks.

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A great invention.
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2021 . 12 . 10 written by Karen Marin

Essencional's original content

Events

People

+3

Italian Artistic Perfumery: How to break into the American market

Fragrance sales in the United States have been experiencing a boom since the pandemic started. Year to date 2021 sales just posted a +36% increase over 2020 – an unprecedented performance, that currently shows no signs of slowing down. Some experts also indicate that niche fragrances are driving the growth. In parallel, consumer behavior shifted as Americans have become more curious to explore, to discover and to find new ways of bringing scent into their lives.

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2021 . 12 . 10 selected by Editorial Board

Marketing

Trends

How digital is transforming China’s big luxury spenders

This article explores the topic of VIC, very important customers and digital strategies to involve this segment, based on the results of the Tencent / BCG study “A New Generation of Chinese Consumers Reshaping the Luxury Market.

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Interesting article by Vogue Business on the influence of digital in the shopping habits of Chinese consumers
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2021 . 12 . 10 selected by Editorial Board

Perfume

Ingredients

Fragrance lovers

+2

Why Do We Like Floral Perfumes?

"Bois de Jasmin" dedicates an in-depth article to the charm of the floral olfactory family in perfumery, highlighting how the perception of these notes is enriched thanks to the technological developments relating to raw materials

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The charm of floral notes in an article

2021 . 12 . 07 selected by Editorial Board

Perfume

Marketing

Trends

The perfume of the French Pavilion created by Dominique Ropion, master perfumer at IFF

Dominique Ropion, IFF master perfumer, created the perfume for the French Pavilion at the Dubai World Expo which is on sale in the official shop of the pavilion.

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Interesting olfactory marketing initiative.