Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2020 . 11 . 17 selected by Editorial Board

Perfume

Marketing

Retail

Fragrance: The shift to digital

The global crisis caused by covid-19 has meant that the perfumery sector also moved online, opening or enhancing e-commerce. This has allowed that, despite the deficit caused by the lockdown for physical stores, there has been a significant increase in online turnover.
Certainly this migration is more difficult for the fragrance industry, because customers want to be able to smell and try the perfume before they buy it. There are a number of solutions to overcome this problem: there are those who have taken care of sending discovery kits in order to let consumers try the perfumes in advance and those who, like the majors in the sector, have decided to focus on the sales and the promotion of classics, evergreens known and loved by all and consequently directly purchased. Home fragrances with beneficial properties were promoted and, following the reopening after the first lockdown, technological tools and applications were used to make the in-store experience safer, contact-free, online with the hygienic-sanitary rules ...

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Like it or not, the world of fragrances has had to adapt to digital and has certainly not regretted it!

2020 . 11 . 17 selected by Editorial Board

Perfume

Ingredients

Trends

+1

9 Things to Know About the Global Flavors and Fragrances Market

This article reports 9 evidences on the flavor and fragrance market deduced from a survey conducted by IAL Consultants in which there is no lack of data on the impact of COVID-19 and future forecasts.

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An article that reports some key points of a survey conducted by IAL Consultants on the aroma and fragrance market

2020 . 11 . 17 selected by Editorial Board

People

Marketing

How Indie Beauty Brands Practice Inclusivity

Inclusivity concerns various areas and factors. There is talk of ethnic, cultural, religious, sexual inclusivity… More and more brands have this mission at heart. In this article, we discover their approach to inclusivity and their philosophy.

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An interview with 17 founders of independent beauty brands to understand why their brands can be considered "inclusive"

2020 . 11 . 13 written by Karen Marin

Essencional's original content

Perfume

Events

+2

Promoting Artisan Fragrance in a Digital World, Part 2, Creating a Great Web Experience and Key Takeaways

Earlier this month, Essencional partnered with Esxence on a series of virtual workshops to bring you content that is relevant for the here and now. The two-part session entitled Promoting Artisan Fragrance in a Digital World consists of one video dedicated to Online Events and Brand Observations and a second one (see below) which takes a deep dive into Creating a Great Web Experience. Both videos are rich in information providing business strategies and solutions to help brands navigate through digital opportunities. As the moderator of this program, I want to share with you a summary of my key takeways from both videos.

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Panelists, clockwise from left: Yosh Han, Geraldine Archanbault, Etienne de Swardt, Karen Marin (Moderator) and Dana Sandu.

2020 . 11 . 10 selected by Editorial Board

Beauty

Trends

Marketing

+1

Chaos in the medical beauty industry: practitioners are unprofessional, and fake products are rampant

This in-depth article highlights the dramatic Chinese reality behind beauty treatments and cosmetic surgery. Most of the products used for these treatments are illegal and not recognized by the Food & Drug Administration. Doctors, or rather, those who profess themselves as such are often unlicensed or poorly trained and therefore not a professional. This leads to numerous accidents which can lead to deformation or even death….

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A chilling article on Chinese beauty treatments and cosmetic surgery.

2020 . 11 . 10 selected by Editorial Board

Sustainability

Trends

Beauty

The Difficult Truth About ‘Natural’ Beauty Products & Climate Change

As is known, the trend that is most popular in the field of cosmetics is that of natural products. In fact, there is an ostracism of everything that is synthetic in favor of natural and therefore sustainable, eco-compatible products, not harmful to the human body or the environment. Are we really sure this is the case?

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When looking for natural products make sure they are certified as COSMOS or NATRUE.
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2020 . 11 . 10 selected by Editorial Board

Trends

Marketing

People

Why Media Strategies Matter

In such a troubled period, characterized by the pandemic that has devastated our planet, brands had to reinvent themselves and overturn their marketing strategy to better adapt to the extraordinary situation they were experiencing. Many brands have therefore started investing in a digital marketing strategy based on social content, video, email marketing and communications directly to the consumer. Those brands that manage to effectively communicate their identity and values will be successful.

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Some simple but effective advice on how to set up your digital marketing strategy

2020 . 11 . 10 selected by Editorial Board

Trends

Beauty

Marketing

(Re)Awakening : The Future of Beauty and an Era of New Semantics in the US

In this interview, Leïla Rochet, Sarah Schnebert & Stéphanie Muit of the Forecastig Team explain their philosophy and point of view on the future of Beauty.

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An interesting interview on the future of the Beauty sector

2020 . 11 . 10 selected by Editorial Board

Marketing

Retail

How Brands Can Follow Through on the Values They’re Selling

An extremely rich and comprehensive guide which enlightening concrete examples explaining how brands can truly represent the values they are selling and positioning themselves better.

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A more than recommended reading!

2020 . 11 . 06 written by Karen Marin

Essencional's original content

Events

Perfume

+2

VIRTUAL EVENT PREVIEW: PROMOTING ARTISAN FRAGRANCE IN A DIGITAL WORLD

2020 has been a year of rapid change thrust on the world due to COVID-19. We can’t travel, tradeshows have been cancelled and meeting live has moved over to Zoom calls. Essencional and Esxence have partnered on a series of Virtual Workshops to bring you content we would have discussed in Spring.

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Panelists, clockwise from left: Yosh Han, Dana Sandu, Geraldine Archanbault, and Etienne de Swardt. In the center, Moderator, Karen Marin