2021 . 10 . 08
This extract from a larger report shares examples of how niche brands have successfully participated in key shopping events in China
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2021 . 10 . 08
HOOHAA brings niche fragrance to the subscription box scheme, giving consumers a chance to discover something special at home.
Photo credits: fragrantica.com
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2021 . 10 . 05
This article analyses the possibilities to register a certain fragrance as a trademark before the European Trademark Office (EUIPO).
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2021 . 10 . 05
Scentmate allows you to transform your briefing into perfume samples by taking advantage of Firmenich's experience and expertise, the aid of Artificial Intelligence and an extremely user friendly and intuitive application, speeding up all the preliminary stages in creating a perfume
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2021 . 10 . 05
A foundation that gathers over 100 companies " signed on to a statement of support for the extended producer responsibility (EPR) movement to facilitate packaging collection" to give a signal to government institutions to give support to companies as the revenue from recycling does not compensate for the related costs
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2021 . 09 . 28
A pleasant interview with the “King of perfumes” Walter Johnsen.
Photo credits: https://www.prestigeonline.com/sg/beauty-wellness/fragrances/walter-johnsen-the-king-of-fragrances-on-graff-new-perfumes/
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2021 . 09 . 28
Fashion Institute of Technology (New York State University) graduates from the Cosmetics and Fragrance Marketing and Management course presented The Future of Consumerism, a two-part study that examines how COVID-19 has triggered changes in the mindset of American consumers and identifies the magnitude of its impact on brands and retailers in a post-pandemic world, proposing models for forecasting customer behavior in an increasingly circular economy
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2021 . 09 . 24
Over ten years ago two entrepreneurial businesswomen had the idea of starting the first beauty subscription box. In a nutshell, they wanted to offer subscribers a curated selection of beauty products in trial sizes for a price equivalent to what one full-sized product would cost. The initial success of this venture, Birchbox, spawned a sea of copycats, not only in beauty but across all sectors such as food, socks, fashion and shaving. Magazines and retailers jumped on the bandwagon. What may have seemed to be a wise strategy, especially during the pandemic when getting a monthly package of newness delivered to your front door was a treat, may have run its course. Has this marketing vehicle worn out its welcome or is there still opportunity to be had? Let’s look at the appeal, the mechanics and the reality.
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2021 . 09 . 21
Once upon a time, Sophie and Didier created three enchanted perfume tales. The couple, full of magic talent and passion for Italy, decided to have Art and Beauty meet in a Venetian Palace, their world of fantasy, now unveiled...
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2021 . 09 . 21
An interesting overview of the development of the cosmetics market in China and the growing role of Shanghai compared to other major centers
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