Of the five senses, the sense of smell has been the least developed and trained in most cultures. And yet fragrance is one of the most powerful senses! The olfactory bulb that recognizes scent is part of the limbic system which also handles memory, mood, emotion and behavior. Our sense of smell can alert us to the danger of a house on fire, it can warn us to avoid walking in what the dog left behind, and more pleasantly, it can stir up nostalgic moments that waft over us when certain scents are present in the air. The sense of smell is on the radar of the world now due to the current pandemic. While pharmaceutical companies are racing to discover a vaccine against COVID-19, anosmia, the loss of smell, has been linked to the virus. In fact, now more than 17 countries, including the UK and the US, recognize smell loss as a possible indicator, even when other symptoms are not present. Several niche fragrance community members are actively involved in projects related to the loss of the sense of smell and the COVID-19 virus. Here are their stories.