In this interview Trinny Woodall outlines the strategies her direct-to-consumer brand adopts to target women who are no longer young.

Photo credits: https://travelinghobby.com/2018/07/02/can-trinny-woodalls-personalized-makeup-minis-disrupt-the-532-billion-cosmetics-market/

In addition to often having an original proposal, emerging brands have interesting foundation stories and make a shrewd and modern use of digital. According to Fashionista, the definition of indie is not unique: if we asked six people to define what “indie” means, we would have six different definitions. The fact remains that indie brands, besides being numerous, are setting trends in the perfumery sector thanks to an attention to sustainability, to genderless, to women entrepreneurs, often owners of brands, and to a curious focus on the memories of founders. Among the trends, the search for consoling, functional and anti-stress fragrances is confirmed.

Multi-purpose stick balms have become Korea's biggest beauty trend of 2022. This full-body, anti-wrinkle type of product has become extremely popular in Korea, so much so that Glowpick, a Korean review app for beauty products, dubbed "untact beauty (언 택트 뷰티)" as one of the biggest trends of 2021. The cult product is the Kahi Wrinkle Bounce by Charlotte Cho, co-founder of Soko Glam. In 2021, searches for Wrinkle Bounce Multi Balm went from around 100,000 to 12 million in a single year, and more than 10 million sticks were sold in February 2022, confirming Kahi as the most sought-after beauty brand on Naver, the main engine. of Korean research

On the occasion of the centenary, the Design Lalique studio, under the direction of Marc Larminaux, has created an exceptional piece: the Fusion Bottle. Inside is a jus created by the master perfumer Alexis Dedier of the Grasse Robertet house which pays homage to the incandescence of the crystal and which presents notes of pepper in CO2 extract, amber, vegetal musk, rose and iris. Made in just 10 pieces, the Fusion Bottle represented a real challenge especially for the processing of the crystal in different colors (colorless, black and amber), which makes this piece extremely delicate to handle.

An intense interview with Byredo's creative director, Ben Gorham, about his creative process and how the mindset of athlete and basketball player made the foundation and success of his brand possible.

A brief but comprehensive account of what emerged during the "Niche perfumery" event organized by the Italian Institute for Foreign Trade (ITA) in collaboration with Esxence.

L'Oréal Travel Retail EMEAI has partnered with Qatar Duty Free for the exclusive global retail pre-launch of two new Armani / Privé Haute Couture fragrances at Hamad International Airport (HIA). The fragrances, Indigo Tanzanite and Magenta Tanzanite, are presented in an engaging pop-up shop modeled like an "Atelier des Emotions". The multi-sensory animation invites travelers to discover the Armani / Privé fragrance collections by selecting an emotion and grabbing its scented cube. An individual olfactory consultation is then offered to find your own olfactory signature

Brand founder and perfumer Julian Bedel shares the story behind his brand where creations are inspired by what nature has to offer.

A comparison between different voices of retail, marketing and brand design experts who answer the following question: "what is the role of luxury beauty and how can luxury beauty brands resonate with today's consumers?"

Givaudan continues its mission to discover new ways to make fragrance more eco-conscious and sustainable, turning it's attention to vetiver this time