2020 . 05 . 26
APG's Airless Packaging for the Natural Beauty Boom
A growing number of marketing campaigns that highlight the potential risks of beauty product heavily dependent on chemical agents, generated a growth in the demand of completely natural products, which consequently called for a packaging innovation. In fact the lack of various chemical elements means that the product will be visually (with change of color, phase separation, bad smell) subject to external agents like bacteria, UV rays and air. APG Packaging has stepped up to the challenge by developing a new packaging line for sierum and creams based on airless pumps that will improve by 15% a natural product life thanks to the use of an innovative non-pressurized chamber.