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2020 . 06 . 19 written by Karen Marin

Essencional's original content

Trends

Events

+4

Digital Fragrance Events: A Comparative View

During confinement, fragrance brands, retailers, bloggers, fragrance lovers and beauty junkies took to the virtual world to entertain their faithful followers with online events, live chats and interviews. In addition, industry sources hosted a plethora of webinars, podcasts and discussions. How do these experiences compare to live events? What kind of options could be further developed for the future?

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Photo by Chris Montgomery

2020 . 06 . 16 selected by Editorial Board

Olfactology

R&D

IFF Smell Test Could Hold Key to Early COVID-19 Detection

It is now a known fact that anosmia (loss of smell) and ageusia (loss of taste) are some of the most prominent COVID symptoms. So as a result of this new piece of information, a preliminary self diagnosis, which will certainly turn into a benefit for the community, should now become a much easier task for everyone. To facilitate this step forward some Fragrance Houses have collaborated with hospitals and research centres in order to create a number of extremely intelligible and accessible tools that will allow patients, or anyone suspecting of any symptoms, to access a preliminary diagnosis through a questionnaire.

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Another Fragrance House steps up to the plate with a self-diagnosing smell test that patients can access by phone, tablet or home computer.

2020 . 06 . 16 selected by Editorial Board

Trends

People

Perfume

Fragrance industry facing fresh challenges

Quoting some of the statements of Philippe Ughetto (President of Fragrance Foundation France), this article highlights how, despite the growing number of brands certified as natural in the last few years, the actual achievement of a fully "green" brand is an extremely complex and effortful challenge in the olfactory industry.

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This article looks at the constantly growing trend within the beauty and perfume industry to move their focus on more sustainable and green products.

2020 . 06 . 16 selected by Editorial Board

Trends

Perfume

Library 2019

Givaudan hosts first ever pop-up for fragrance innovations

One of the largest essence houses, Givaudan, opened its first pop-up in New York, offering customers a different store experience.

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“My Bloom”, this is the name of the first-ever U.S. Givaudan pop-up, located in Greenwich Village, New York
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2020 . 06 . 16 selected by Editorial Board

Sustainability

Fragrance lovers

Perfume

+1

The Perfume industry is moving towards sustainable fragrances

History is known to be cyclical and, as such, tends to repeat itself… From the birth of perfume and natural extraction methods, we have passed on to the use of synthetic ingredients and artificial or automated extraction processes. However, due to a new growing need for global sustainability, we are now, in a way, travelling back in time as we witness a rediscovery of the natural element, preferring sustainable fragrances, organic elements and non-invasive extraction methods.

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The article talks about the trend of perfumery’s world to create sustainable and environmentally friendly perfumes.

2020 . 06 . 16 selected by Editorial Board

Marketing

Trends

Beauty

+1

Private equity firms will get comfortable with small beauty brands in 2020

The article describes some variations in the acquisition strategies: how private equity firms will acquire smaller and smaller cosmetic brands (or related companies regarding technology and production) and also take on greater risk profiles, entering with minority interests in order to intercept their growth first, testifying how the growth of cosmetics brands can be faster and faster in the case of brands that have direct access to the audience or that have the ability to build a community of followers.

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A change of role in the acquisition strategies of private equity firms.
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2020 . 06 . 12 written by Karen Marin

#COVIDCHRONICLES

Retail

Trends

+2

BEST PRATICES TO SURVIVE COVID-19: BRICK & MORTAR vs eCOMMERCE: IS THERE A POST-PANDEMIC WINNER?

During confinement consumers all over the world turned to online shopping while stores were shuttered. Their first purchases were mostly limited to basic necessities, such as food and health products, and then the focus shifted to upping the comfort of their home with technology, fitness and décor items. Once these priorities were taken care of shoppers looked to beauty, fashion and affordable luxuries to soothe their spirit. Even those who weren’t familiar with online shopping quickly adapted in order to satisfy their shopping fix. Although this newfound confidence has bolstered eCommerce, the increased online sales are not offsetting the missed volume generated by physical stores. The concern now is that consumers will not return right away to the shops once they reopen, whether due to fear, unease, or a new preference for the convenience of e-shopping. What effects will a post-lockdown world have on our shopping behavior? How will the online & offline environment evolve? Will one triumph over the other?

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2020 . 06 . 09 selected by Editorial Board

Sustainability

Fragrance lovers

Perfume

Is Your Perfume Sustainable?

To be sustainable, a perfume must be cruelty-free, it must not contain raw materials derived from soil and flora exploitation and it must be as transparent as possible in indicating its ingredients and their origin.

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With an excursus on some of the most discussed raw materials used in perfumery, this article deals with the ethical problem of sustainability and cruelty against animals related to the world of perfumes
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2020 . 06 . 09 selected by Editorial Board

Trends

Beauty

BW Confidential reveals findings from its COVID-19 International Beauty Survey Part 2: Emerging from the Lockdown

This survey lead by BW Confidential in the period between April 27th and May 3rd, received an answer from 392 industry professionals (between distribution, brand and supplier communities).
49% of them stated they are expecting a very conspicuous decrease in sales. The majority, 57%, also said that despite shops might be now opening again, they will need more than three months in order to recover their sales. 43% also highlighted the lack of clarity surrounding the new rules and hygiene protocols that retailers should adopt.
Having a large leftover of products still in stock, 74% of them is considering applying a discount operation, whilst only the 2% stated they won't consider such option.
Moreover there's also a visible disagreement between the 38% of professionals that believe the online sales will continue to excel and the 30% of whom estimates the online sales will actually follow a descending trend.

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An interesting survey revealing the impact of this pandemic on the online sales and the brick and mortar stores and which are the big challenges shops might face once they'll be able to open again.

2020 . 06 . 09 selected by Editorial Board

Ingredients

Trends

Marketing

+1

Top Ingredients, Claims and Categories Since COVID-19

In this analysis recently released during a webinar by Yarden Horowitz (co-founder of the company "Spate"), we can observe which cosmetic ingredients trends have been the most successful during the COVID19 period.
The first significant results to stand out is the data about the "rising stars", the ingredients that have been most searched for on the web, and the "sustained rising stars", which point out an increasing interest from the consumers for the natural products that will boost the immune system and protect their health.
The DIY products trend (such as hand sanitisers) allowed the consumers to develop a bigger understanding and awareness for the product's ingredients and raw materials.
Furthermore the study reveals how in the top trending concerns there is a growing need for antibacterial and antiviral products, that will help to reduce health risks and limit the spread of the virus.
Lastly we look at the results for the "rising stars categories", those categories of products that received the fastest growing interest from one month to the other.

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An interesting analysis of which ingredients, key words and categories have been the most searched during this lockdown period.