Husband and wife team David Seth and Kavi Moltz talk about the creative process and bringing fragrance to the common man.

Photo credits: https://www.forbes.com/sites/celiashatzman/2021/09/22/grapefruit-generation-is-the-latest-ds--durga-fragrance-that-breaks-all-the-rules/?sh=77b1828539f0

InterParfums, a fragrance brand development and launch company, has seen tremendous growth in the perfume industry resulting from a major shift in consumer buying behavior and pent-up post-Covid demand. The company recorded the best results in its history: $ 880 million in revenue for fiscal year 2021, an increase of 23% compared to 2019. In the North American market alone, it recorded a sales growth of 50% compared to the previous year. 2019. In an interesting interview with the founder and CEO of the company, Jean Madar, the three main factors that have positively influenced the purchase of fragrances are examined: the interaction that women have with fragrances, men's perfumery businesses and globalization.

A brand of pastry perfumes. An interesting story for the bold and courageous choices of the owners of the brand.

With over a decade of experience creating fragrances for other cult brands, the Edinburgh-based company has doubled sales for three consecutive years with annual sales now approaching £ 500,000. Jorum has the goal of opening more stores to add to his current boutique on St Stephen Street in Edinburgh. Although online growth was strong during the lockdown, Mr McCall, the owner and nose of the company, believes the future of perfumes lies in brick-and-mortar stores.

The counterfeiting market in the United States is worth about $ 75 million, or about 8% of total sales. The Vice President of Business Development of Covetra, a leading company in tracking and anti-counterfeiting systems, explains how technology makes it possible to combat fakes in the cosmetic field.

More than 120 industry executives attended the clean beauty convention held in New York by the Society of Cosmetic Chemists. “By 2025, the skin care sector is expected to become a $ 181 billion industry. The expectation of clean cosmetics has evolved beyond formula ingredients and packaging, although despite its popularity, to date there is no universal definition of what clean beauty means "noted Mallory Goldberg Senior Marketing Director of Glow Recipe…

The LUXE PACK packaging industry fair will be held from 7 to 8 June together with Make Up in Shanghai. The fair will host more than 180 exhibitors, 20% of which are new to the event. The TECH HUB, dedicated to digital smart packaging solutions, will make its debut.

Amouage CEO Marco Parsiegla discusses market trends, recent developments in Amouage's product offering, the peculiarities of a formulation with a high percentage of essential oils, but also recent developments in retail distribution in the world and the strategy for company growth in the Asian, Middle East, African and European markets.