2020 . 10 . 06
Why we think skin-care products that smell the worst must work the best
There are a number of cultural, social and demographic factors that lead us to tolerate or even appreciate unpleasant odors in our beauty products and to consider them more effective than others with a neutral or pleasant smell. In fact, these products are often assimilated to medicines, something that therefore does us good but often has a not very tasty taste (just think of the countless medicines with a rather bitter taste). Some bad smells can then be linked to particular situations or positive memories for each of us and therefore be more than appreciated. Finally, since "those who want to look a little must suffer" it is common practice to make efforts or sacrifices (and therefore also endure a bad smell) in order to enjoy the beneficial effects of these cosmetics.