Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2021 . 02 . 23 selected by Editorial Board

Beauty

Trends

Marketing

All eyes on….three emerging APAC markets to watch for cosmetic growth in 2021

Article on the growth trends for the beauty and personal care segment in some emerging countries of the APAC Area, in particular China, India and Vietnam.

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Opportunities abound for cosmetics and personal care in 3 distinct Asian markets due to a growing middle class and the explosion on e-commerce.

2021 . 02 . 23 selected by Editorial Board

Beauty

Marketing

Trends

5 Beauty Trends To Watch In 2021

Interesting article on some cosmetic trends for 2021: "ingestible" skin care, apps and devices for customizing products for your beauty routine, "blue beauty", sustainability and "Singapore beauty".

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Bespoke skincare, wellness, and ingestibles are just some of the global trends to look out for in the year ahead.

2021 . 02 . 23 selected by Editorial Board

Fragrance lovers

Perfume

WHY CAN’T I SMELL MY PERFUME ANYMORE?

This article explains that there may be two main reasons why a perfectly healthy person (thus excluding anosmia and various clinical pathologies associated with loss of smell) is no longer able to perceive his scent. The first of these can be due to addiction. Our sense of smell is alert to identify danger signs or smells related to food, so our perfume, recognized and classified as a familiar smell that does not fall into the two categories just mentioned, is overshadowed. The other reason may simply be due to the excessive evaporation of the perfume itself. Read the article to find out how to be able to perceive your perfume or make it last longer.

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Nice article that explains the reasons why it is often no longer possible to smell your favorite perfume and provides some valid solutions.

2021 . 02 . 23 selected by Editorial Board

Trends

Marketing

Beauty

+1

KOHL’S REPLACES JCP IN SEPHORA RETAIL STRATEGY

Article on the Khol's-Sephora agreement in the USA instead of the one between Sephora and JCP as opposed to the Target / ULTA agreement. The Sephora offer moves towards a more mass-market type of consumer.

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The collapse of Department Stores and the decline of shopping centers leads to new alliances and more widespread distributions Photo by Deva Darshan on Unsplash
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2021 . 02 . 16 written by Laurence Arrigo Klove

Essencional's original content

Noses

Perfume

+1

Ormonde Jayne, a girl happy dream with British elegance in mind. How do you do

Behind the brand, there is Linda. She is a sharp entrepreneur who created a luxury perfume brand out of her own hands. She travelled the high seas, at times not still, in mandarin orange. Her brand is celebrating 20 years and is alive and kicking with new ideas, fresh energy, and dashing enthusiasm. British etiquettes being mastered to perfection, I am afraid she does not need to apologize for it. Her story is delightfully entertaining. And it is not over!

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2021 . 02 . 16 selected by Editorial Board

Ingredients

Perfume

Marketing

+2

Supporting Communities Through Perfume

In Somaliland, incense is increasingly one of the main sources of income. For this reason, the Boswellia Craterii trees have been exploited to the extreme, often leading to the death or exhaustion of these plants. We have to find a way to stop this mess!

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An article that sheds light on the exploitation of raw materials and possible solutions
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2021 . 02 . 16 selected by Editorial Board

Perfume

Olfactology

Marketing

+1

The value of fragrance

More and more often ad hoc fragrances are used in environments such as restaurants, retirement homes, gyms and changing rooms, hotels, shops. Certainly the perfume itself can be used to cover or mask certain smells and in general give an idea of cleanliness and freshness but the power of olfactory marketing goes much further: scientific studies show that a certain smell not only stimulates our memories and our memory but it can lead us to perform certain actions such as entering a restaurant or pushing us to buy….

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An interesting article on the power of olfactory marketing.

2021 . 02 . 16 selected by Editorial Board

Books

Education

Perfume

+1

The Handbook of Great Italian Perfumery ~ book review

Marika Vecchiattini's Handbook of the Great Italian Perfumery is a mix between an encyclopedia and a compendium of reviews on the most famous Italian fragrances from the 1970s to today. It is both compelling read and a handy reference manual. The book is roughly divided into three parts: background and history of Italian perfumery; reviews of one hundred iconic Italian perfumes, per decade; and a complete index of Italian perfumes launched between 1970 and 2020.

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Interesting article on Marika Vecchiattini's latest book, the Handbook of the Great Italian Perfumery.
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2021 . 02 . 16 selected by Editorial Board

R&D

Ingredients

Trends

+1

Zero-waste beauty start up Everist launches waterless haircare concentrates

The new Everist brand has introduced its first concentrated shampoo and conditioner without water. These products are packaged in a 100ml aluminum travel tube (the equivalent of about 300ml since the products are concentrated three times) that can be recycled indefinitely. The corks are also collected through a special program and recycled. The plant-based formulas are free of parabens, sulfates, silicones, dyes, synthetic fragrances, as well as being vegan and cruelty-free.

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An example of eco-sustainable, natural, fully recyclable beauty products.

2021 . 02 . 16 selected by Editorial Board

Ingredients

Perfume

Education

+1

Synthetics in Perfumery : Hedione Part 2

This article, accompanied by a video, tells the story of the hedione, from its discovery to its use in perfumery. Finally, the radiant effect that this ingredient brings to perfumes is explored and the most famous fragrances that contain it are mentioned.

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An in-depth article on one of the most used synthetic ingredients in perfumery: hedione.