The mania of constantly buying cosmetics, fueled by influencers, leads to the accumulation of hundreds of products that will never be used all by the expiration date. This excessive beauty ritual will soon be supplanted by the so-called skinimalism, the tendency to have fewer products avoiding waste and unnecessary duplication of products with the same functionality

Interesting interview with François Duquesne on the distribution of perfumery in the USA which outlines the role of concept stores in recent years.

Perhaps not everyone knows that indole contributes to giving white flowers that seductive and attractive aura. But ... what does indole smell like? Where is it? How is it used in perfumery? How is it perceived by the human being? Read the article to find out more!

In this period dominated by the pandemic, the Chinese beauty market has not only been able to stay afloat but even grow thanks to the so-called "live-stream shopping", which allows manufacturers or brand owners to stay in close contact with their customers and communicate directly with them thanks to the use of some applications and platforms. This article reports interesting data on the subject and ends with a brief overview of the impact of the second wave of Covid on the world market.

Researchers at the Weizmann Institute of Science have managed to record and map how the ingredients used in the creation of perfumes are perceived. Scientists can now predict the smell of any complex fragrance based only on its molecular structure. This study could not only revolutionize the world of perfumery, but also allow to digitize and reproduce smells on command ...

In an eco-friendly move, senior political leaders support a proposed ban on single sachet samples.

In this interview, Alexandra Kosinski, perfumer and director of Perfumery UK for the British fragrance house CPL Aromas, explains why during the life cycle of a perfume its formula can vary, how, with what effects and tells how perfumers deal with these aspects.