Niche perfumery brands are known for their creativity and “out-of-the-box” thinking. BIBBI Parfums translates meditation sessions into fragrance with the help of perfumer Jérôme Epinette. In 2025 the brand looks forward to extending their collection with new fragrances while they look to expand their distribution.

Once again TikTok users are setting trends in how we use products. The latest one to involve fragrance, “perfume marinating”, will use up a 100ml bottle at an alarming speed. Read on to find out how it works and why it’s limited.

Our sense of smell is still underrated despite the wake-up call caused by the pandemic, but new technology is looking to shake up our nose through digitization of scent. Imagine sending scent messages around the world and bringing them to life via a 3D printer. The possibilities for scent and scent memory become endess!

With deep neural networks (DNNs) digitizing fragrance just got easier. A recent study in Japan was driven by the growing need for more efficient and innovative methods of fragrance creation. With this technology it could eventually be possible to create personalized fragrances tailored to individual preferences.

In a few short weeks Paris Packaging Week will open in the Porte de Versailles exhibition space in Paris. This year’s edition puts a big focus on innovation in design, on start ups with creative and sustainable design solutions along with numerous talks and lectures. The number of exhibitors is nearly 30% up from last year.

After years of being the underdog, fragrance is now the hero category in the beauty business. Following double digit growth in 2024, the next twelve months look equally positive. In this article explore some of the key trends contributing to the category’s success.

Those cute and collectible small sizes originally consider “purse-friendly” are now becoming a go-to reference. From travel sprays to roll-ons, the category is growing in terms of options while the consumer appreciates the more affordable price point.