Are consumers still overwhelmed by the volume of choice when it comes to fragrance? Despite fragrance finders, discovery kits and traditional sampling, there is room for new options which are either low cost or no cost.

Creating a perfume is an art but it’s also a science. Now with the help of AI and the use of neuroscents, perfumers can create fragrances targeted to elicit specific emotional reactions – all based on scientific research and evidence.

Unpredictable, inconsistent, contradictory….just a few words that can be used to describe the shopping habits of Gen Z, but when you look closer it could be due to their principles. This is a “conscious” generation: cost conscious, environmentally conscious, ethically conscious. How might it all affect the way they spend?

Bearing in mind the cost of fragrance these days, it’s no wonder we’ll get every drop out of every bottle we buy. Several perfumers weigh in on how to tell if your fragrance has expired and why it happens.

Is perfume a guilty pleasure? Is it a justifiable indulgence? Bois de Jasmin’s Victoria reflects on these very questions and shares a personal memory which shines a light on our love of perfume.

How well do you know your ingredients? Where do they come from? How much do they cost? Are they endangered? Here’s a short list of precious ingredients with just enough information to boost your curiosity.

Experts are bullish on the fragrance market in China where insiders expect the country to move from a 6th place global rank to second place by 2030. With such a bright future predicted, Japanese compounding house Takasago is even creating unique scents linked to the Chinese culture and heritage.

What is love for Gen Z? Givaudan delves into this very subject in their latest olfactory exploration of the new codes of love as defined by this generation. Perfumers are free to move outside of former boundaries of gender and olfactory prejudices as they create new fragrances for these rule-breakers.