Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2020 . 06 . 09 selected by Editorial Board

Ingredients

Trends

Marketing

+1

Top Ingredients, Claims and Categories Since COVID-19

In this analysis recently released during a webinar by Yarden Horowitz (co-founder of the company "Spate"), we can observe which cosmetic ingredients trends have been the most successful during the COVID19 period.
The first significant results to stand out is the data about the "rising stars", the ingredients that have been most searched for on the web, and the "sustained rising stars", which point out an increasing interest from the consumers for the natural products that will boost the immune system and protect their health.
The DIY products trend (such as hand sanitisers) allowed the consumers to develop a bigger understanding and awareness for the product's ingredients and raw materials.
Furthermore the study reveals how in the top trending concerns there is a growing need for antibacterial and antiviral products, that will help to reduce health risks and limit the spread of the virus.
Lastly we look at the results for the "rising stars categories", those categories of products that received the fastest growing interest from one month to the other.

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An interesting analysis of which ingredients, key words and categories have been the most searched during this lockdown period.

2020 . 06 . 09 selected by Editorial Board

Ingredients

Trends

Beauty

Natural Ingredients Gain Popularity

The strong interest in sustainability, aromatherapy and natural ingredients of the last few months has seen an exponential growth especially during lockdown: there has been a peak in the consumers demand of products with natural ingredients that would also have antiviral and antibacterial properties, in order to support and improve their immune system and to reduce to the minimum the risks of COVID19.

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A trend that will combine sustainability, natural ingredients and COVID19.

2020 . 06 . 09 selected by Editorial Board

Noses

Perfume

"Independence restores the meaning to the art of perfumer," Nathalie Feisthauer

In a very open and honest interview, perfumer Nathalie Feisthauer explains the reasons why she chose to leave the mass market and the major essence production companies in order to become part of the niche perfume market as a freelancer.

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An insightful interview with perfumer Nathalie Feisthauer.

2020 . 06 . 05 written by Karen Marin

#COVIDCHRONICLES

Essencional's original content

Perfume

+3

BEST PRACTICES TO SURVIVE COVID-19: Finding a new normal for Testers & Sampling

As shops around the world are starting to reopen following the COVID-19 crisis, retailers and brands are in a quandary as to how to present a hygienic environment to the consumer while also allowing the possibility to test and sample products. Fragrance, skincare and makeup are sensorial, tactile items that, on a global basis, people are accustomed to experiencing before buying. What solutions are on the horizon in a post-pandemic world?

"How We Used to Shop"
Photo Credit: Charisse Kenion

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2020 . 06 . 02 selected by Editorial Board

Packaging

Sustainability

Beauty

Wild in Wellness: solving beauty's packaging problem

After such a daunting but necessary and eye-opening analysis of the role played by the beauty industry in the pollution of our own environments, this article shines a light on a number of cosmetic brands who's efforts in the sustainability of their products are most certainly setting an example for any other brand in order to create an ecological awareness and a more responsible industry.

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In the following article you will find some brands to look up to for their attention to innovative and groundbreaking eco friendly and sustainable packaging in order to reduce pollution and waste to a bare minimum.

2020 . 06 . 02 selected by Editorial Board

Trends

Beauty

Beauty Trends in the Time of Social Distancing

COVID19 and the lockdown caused by it had some inevitable and drastic repercussions on the brick and mortar and the in-store sales; however online sales and e-commerce have already seen a business growth of 3%. The brands that have been able to ride the wave of this new and unexpected success are the brands that have been capable of finding new and innovative methods to virtually meet their pool of customers.

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Some of the trends that most defined the beauty industry during this lockdown
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2020 . 06 . 02 selected by Editorial Board

Marketing

Retail

Trends

+1

BW Confidential reveals results of COVID-19 International Beauty Industry Survey

The survey led by BW Confidential (between March 19th & 24th) received a response by 375 different companies from the beauty industry which helped to shed a light on how this virus pandemic affected their business progress: though a big part of the companies that participated in this survey admitted they already have or will be forced to make some cuts, about 60% of these same companies asserted they are expecting a considerable financial rebound in the near future and 52% of them reveals to be ready for a slight business growth.

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An interesting survey revealing how the beauty industry reacted to this COVID19 dominated period and how some of the major industry players plan to move forward.

2020 . 06 . 02 selected by Editorial Board

R&D

Trends

Retail

+1

ScenTronix to Bring Public Launch of Algorithmic Perfumery to New York

Algorithmic Perfumery is a retail project created to let their customers experience the process of making their own perfume, thanks to an automised mixing machinery system supported by artificial intelligence.

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A new system aimed to allow anyone to create their own personalised perfume... are robotic noses really the future?

2020 . 05 . 29 written by Karen Marin

#COVIDCHRONICLES

Essencional's original content

R&D

+2

COVID-19, Anosmia, Clever Canines and The Niche Fragrance Community

Of the five senses, the sense of smell has been the least developed and trained in most cultures. And yet fragrance is one of the most powerful senses! The olfactory bulb that recognizes scent is part of the limbic system which also handles memory, mood, emotion and behavior. Our sense of smell can alert us to the danger of a house on fire, it can warn us to avoid walking in what the dog left behind, and more pleasantly, it can stir up nostalgic moments that waft over us when certain scents are present in the air. The sense of smell is on the radar of the world now due to the current pandemic. While pharmaceutical companies are racing to discover a vaccine against COVID-19, anosmia, the loss of smell, has been linked to the virus. In fact, now more than 17 countries, including the UK and the US, recognize smell loss as a possible indicator, even when other symptoms are not present. Several niche fragrance community members are actively involved in projects related to the loss of the sense of smell and the COVID-19 virus. Here are their stories.

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2020 . 05 . 26 selected by Editorial Board

Noses

Perfume

Fragrance lovers

An Interview with Perfumer Christophe Laudamiel

An article that steps into the various chapters of the life of Christophe Laudamiel, looking in particular at his studies and preparation that allowed him to become one of the most acclaimed perfumer of our time. In order to become a perfumer a good knowledge of chemistry, a good “nose”, a great passion and a lot of patience are essential…

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An unusual and honest interview with well-known perfumer Christophe Laudamiel. Photo by: Laurent Elie Badessi