2020 . 06 . 09
Top Ingredients, Claims and Categories Since COVID-19
In this analysis recently released during a webinar by Yarden Horowitz (co-founder of the company "Spate"), we can observe which cosmetic ingredients trends have been the most successful during the COVID19 period.
The first significant results to stand out is the data about the "rising stars", the ingredients that have been most searched for on the web, and the "sustained rising stars", which point out an increasing interest from the consumers for the natural products that will boost the immune system and protect their health.
The DIY products trend (such as hand sanitisers) allowed the consumers to develop a bigger understanding and awareness for the product's ingredients and raw materials.
Furthermore the study reveals how in the top trending concerns there is a growing need for antibacterial and antiviral products, that will help to reduce health risks and limit the spread of the virus.
Lastly we look at the results for the "rising stars categories", those categories of products that received the fastest growing interest from one month to the other.