Following the lockdown caused by the Covid-19 pandemic, we have witnessed an exponential growth in the use of email marketing by many brands in the sector. In fact, this channel, although older than others and less impactful, has taken its revenge, generating 8.8% of traffic and being three times more efficient and effective than other channels from a quality (traffic generated) / price point of view.

Chinese consumers reflect more and more on the quality-price ratio before buying products of famous brands or famous people without letting themselves be taken in by a known face. They are increasingly aware consumers, especially in this period. It could be the right time to push on C-beauty, much cheaper and more convenient than celebrity products from abroad.

An article that reports the 10 consumer trends of 2020 at a global level evoked by a report by Euromonitor International.

An in-depth article that paints the panorama of perfumery by substantiating the various issues with statistical data. The main topics are: natural vs synthetic ingredients, sustainability, technology / Artificial Intelligence applied to perfumes and the supremacy of unisex fragrances.

Highly trained and almost infallible, the dogs at Vantaa airport are able to identify the Covid-19 virus with an error rate of 0%. They are also able to track down the virus even before symptoms appear, something in which even laboratory tests fail.
In addition, the incredible nose of these dogs allows them to be able to trace the virus from a much smaller sample than laboratory tests: in fact, they only need 10-100 molecules against the 18,000,000 needed for tests.

An article that, starting from the myths about its origin, tells the story of the Bulgarian rose, a precious ingredient due to its high quality and rich in beneficial properties and therefore also used in cosmetics and for aromatherapy ...

Through the words of Louis Vuitton perfumer Jacques Cavallier Belletrud, we discover his point of view on the world of past, present and future perfumes, on social media, the collaboration with his young daughter, being transparent and much more ...

An article to get an idea of how the Chinese and more generally Asian markets are approaching the world of perfumes