2021 . 11 . 09
The well-known perfumer Francis Kurkdjian talks about his career, explaining where his inspirations and his creative process come from.
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2021 . 11 . 09
The term Oriental used for one of the main olfactory families has been supplanted by “Amber” because it is considered prejudicial and not inclusive. The article highlights that consumers play an active role in changing the attitude of producers and essence houses and bringing attention back to the lives of the small producers behind the production of some of the main raw materials considered "oriental".
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2021 . 11 . 05
Article that explores some fragrance trends for fall 2021 identified by Advanced Biotech: transparency, individualism and well-being, with an indication of the associated olfactory notes
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2021 . 11 . 05
An interesting article form Jing Daily’s summarizing the main takeaways from the webinar “The future of C-Beauty: Cosmetics, Gen Z and Influence”, especially the importance to create an adequate following on social network, and working to incorporate the scents, marketing messages, and community-building strategies that appeal to local consumers.
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2021 . 11 . 02
The CREDO BEAUTY retail chain has a series of programs to reduce the environmental impact of the proposed products and their packaging with collection and recycling centers and refillable containers.
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2021 . 11 . 02
The store environment where sensory levels are used (music, perfumes, lights) can be repulsive and annoying for neurodivergent and autistic customers. Interesting analysis of the problems and initiatives already activated to address these aspects of the welcome and usability of the "kind" experience in the stores
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2021 . 10 . 29
Germany may not be the first place that comes to mind when you think about fragrance, but it turns out the country has a rich history, heritage brands and has contributed a fair amount of innovation to the industry. How does the German approach to fragrance differ from neighboring countries? What do we know about the consumer today? What does the retail landscape look like? How has the market changed in recent times and what could happen in the next few years?
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2021 . 10 . 29
Article on the Mandala Lab of the Rubin Museum in New York, which offers a Buddhist sensory experience and which includes an olfactory and memory library curated by Christophe Laudamiel.
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2021 . 10 . 29
Presentation of the new Louis Vuitton Les Extrait line, which saw the collaboration of the nose Cavallier Belletrud and the architect Frank Gehry's who designed the bottle.
Photo credits:https://www.fragrantica.com
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2021 . 10 . 26
Can fragrance be the key to unlocking the personality inside an introvert?
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