Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2023 . 06 . 15 selected by Editorial Board

Perfume

Trends

Dossier Perfumes: A whiff of affordability in the Luxury Fragrance World

We bring this article to our audience to alert them to the rise in clones and imitators since this segment is taking an ever increasing portion of fragrance sales globally and it is resonating with younger customers. The minimal packaging, reduced overhead and consumer-centric strategy are behind the appeal of this brand. Perhaps there are some lessons that can be learned?

read more

Watch out for the clones and imitation brands on the market

2023 . 06 . 15 selected by Editorial Board

Trends

Perfume

Hair Perfume is the Luxury Item you didn't know you needed

We have heard about the growing hair perfume trend and although this article came out a few months ago, it summarizes what it is and what it does. Many niche – and formerly niche – brands have come into the game.

read more

Find out more about this trending product: hair perfume

2023 . 06 . 15 selected by Editorial Board

Olfactology

Fragrance lovers

Noses

Neuroscience vs Perfumer: How the nose processes smell

The science of olfaction is behind our ability to smell and to how we interpret odors both consciously and subconsciously. Here we learn how the nose processes smell both from a perfumers and a neuroscientists’ point of view. Could it be that, biologically, perfumers have a physical advantage that allows them to have a heightened sense of smell?

read more

Perfumers and biologists weigh in on how we use our noses

2023 . 06 . 08 written by Laurence Arrigo Klove

Essencional's original content

People

Perfume

+1

Pernoire Perfumes, 2 Brothers in Arms in a Strong & Friendly Fight

Nico and Robin have been best friends since they were six. One is rational, the other emotional, together they are strong in the combat creation of intense perfumes.

read more

Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2023 . 06 . 08 selected by Editorial Board

Perfume

Noses

Ingredients

+3

'Perfumer's Garden' opened at Versailles to highlight scent history of palace

France celebrates the fragrant history of Versailles with the opening of the Perfumer’s Garden. Francis Kurkdjian, perfumer, brand founder and patron of the chateau, is behind this project which brings together hundreds of flowering species for an olfactory experience on the palace grounds.

read more

A fragrant new garden dedicated to upholding the rich history of perfumery at the Palace of Versailles has been created with the help of Maison Francis Kurkdjian.

2023 . 06 . 08 selected by Editorial Board

Perfume

Noses

Ingredients

+3

Dufry unveils Haute Parfumerie fragrance concept at Zurich

Capitalizing on the post-pandemic surge in travel, duty-free retailer Dufry is testing the waters in Zurich with a new concept that elevates the airport shopping experience. Artisan brands and a new “phygital” discovery area are just some of the exciting elements to lure travelers in before their flight.

read more

A new fragrace store concept at Zurich Airport
Let us keep you posted about the last articles. Join our newsletter

2023 . 06 . 06 selected by Editorial Board

Perfume

Noses

Marketing

+3

Meet The Disruptors: Nick Steward Of GALLIVANT On The Five Things You Need To Shake Up Your Industry

It takes a lot of courage and conviction to forge your own path and go against the grain. GALLIVANT founder Nick Steward talks about being disruptive, taking the slow path, and the five principles that drive his professional life.

read more

Interesting interview to Nick Steward about his business approach

2023 . 06 . 06 selected by Editorial Board

Perfume

Noses

Marketing

+3

Inside the Counterfeit Cosmetics Sold on TikTok

TikTok has been lauded for growing awareness and sales for independent fragrance brands but now there is a growing dark side to the platform’s marketplace where third party vendors are hawking dupes and counterfeit goods. May the buyer beware.

read more

Interesting article about the dark side of Tik Tok: counterfeit products
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2023 . 06 . 01 written by Ermano Picco

Essencional's original content

Education

Perfume

+1

Introducing the Italian Perfumery Institute - Up Close & Personal with President Maurizio Cavezzali

Leveraging on the experience of Equipe International and the success of Esxence – The Art of Perfumery Event, the Italian Perfumery Institute is born as a School of Higher Education to implement on the Italian territory a qualified course of study valuing sensoriality, as well as perfume history.

read more

2023 . 06 . 01 selected by Editorial Board

Perfume

Noses

Ingredients

+3

Perfumer Notes: VANILLA ABSOLUTE, MADAGASCAR

Independent perfumer Sarah Horowitz talks about her lifelong love for vanilla. From sourcing to processing to how she uses it, she shares her knowledge of this versatile ingredient.

read more

Everything you need to know about vanilla, told by a perfumer's love for this chameleon-like ingredient.