Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2020 . 05 . 19 written by Alla Sazanova

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 17

Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.

read more

Alla Sazanova, Brand manager of EXILITY Group, tells us her views about the pandemic.

2020 . 05 . 15 written by Karen Marin

Essencional's original content

Sustainability

Retail

+4

Sustainability & the Consumer

Sustainability is a multi-industry, global topic that has been heating up over the past few years. For the fragrance and cosmetic world, it is a complex equation that includes ingredient cultivation, sourcing, production, packaging, transparent communication and concern over carbon footprint. We hear about conscious consumers who will only shop from brands whose values and ethics mirror their own, but what are the key issues to consider? What are the consumer expectations? How widespread is this tendency and does it really apply to all sectors? Are consumers voting with their wallet against brands that lag behind?

read more

2020 . 05 . 15 written by Christina Balan

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 16

Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.

read more

Christina Balan, Romanian retailer and owner of Elisée Concept, tells us her views about the pandemic.

2020 . 05 . 15 written by Kathryn Malley

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 15

Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.

read more

Kathryn Malley, owner of German distribution company Lafferty’s, tells us her views about the pandemic.

2020 . 05 . 15 written by Andrea Casotti

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 14

Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.

read more

Andrea Casotti, CEO of Italian Fragrance house CFF SpA & owner of The House of Oud brand, tells us his views about the pandemic.

2020 . 05 . 15 written by Eduardo Garcia de Alba

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 13

Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.

read more

Eduardo Garcia de Alba, Mexican Perfume Blogger and founder of Myscentjourney project, tells us his views about the pandemic.
Let us keep you posted about the last articles. Join our newsletter

2020 . 05 . 15 selected by Editorial Board

Marketing

Beauty

Library 2019

10 Things I wish I had known before building a Beauty Brand

A make-up brand owner suggests, according to her experience, a “road map” to launch a brand, avoiding big mistakes.

read more

Sharing experiences is a very productive manner to better plan our work properly

2020 . 05 . 15 selected by Editorial Board

R&D

Sustainability

Library 2019

Programmable Biology Drives Beauty Innovation

Cosmetic purity and efficiency challenges can be solved by fermentation processes programmed by biologists, writing DNA. Genetically modified organisms (GMOs) can be involved in the process but the final products are everything but a GMO end product.

read more

Ethical debate around genetically modified organisms involved in cosmetic pure raw materials

2020 . 05 . 12 written by Karen Marin

#COVIDCHRONICLES

Marketing

Trends

+2

BEST PRACTICES TO SURVIVE COVID-19: RETAILERS

Retail is facing its biggest catastrophe ever since governments all over the world imposed mandatory store shutdowns following the outbreak of COVID-19. As countries begin to emerge from confinement, what measures can stores take to bring the customer back? How can online strategies support the stores? In our ongoing series on Best Practices to survive a crisis, this article covers specific actions retailers can take to coax consumers back into the store.

read more

2020 . 05 . 12 written by Chi Wai Tang

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 12

Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.

read more

Chi Wai Tang, biochemical engineer and curator for fine exclusive fragrances, tells us his views about the pandemic.