The 21st edition of Pitti Fragranze, scheduled for 15 – 17 September, 2023, promises to offer plenty of options for multi-sensorial experiences. As revealed at last week’s press event, there will be more exhibitors than last year and a full schedule of conferences and workshops.

As sales for fragrances grow on a global basis the demand for bottles, and particularly glass ones, has exploded. In this article several key suppliers talk about the current design trends, about matching esthetics to a brand’s unique story, and about sustainability measures.

There has always been a bit of mystery behind fragrance which used to add to the allure and the cachet of the product. But now, in the age of full disclosure, consumers are asking for transparency be it concerning the ingredients or the identity of the perfumer. Is the industry ready to embrace change?

As fragrance sales rise globally, so does the production of perfume dupes, those lower priced imitations of fine fragrances. The category is being called out for being ethically questionable and the equivalent of using technology to copy someone else’s work. But new technology may be able to trick the copying process.

What is the impact of scent on emotions? While key oil houses are developing technology to create scents that will trigger specific responses, brands are launching scents meant to improve focus and enhance relaxation. We are in the days of “emotionally charged beauty” where your scent could help you conjure up a feeling.

Product safety is somewhat taken for granted nowadays, though the history of setting standards has roots that extend back for centuries. In this article we discover the origins of IFRA (the International Fragrance Association), and its importance in regulating the fragrance industry today.

South East Asia is the next hot market for niche fragrance which is seeing steady double digit growth. Starting from Singapore, interest is spreading into Malaysia, Vietnam and Indonesia as observed by local distributor and retailer, Aura Prestige. Consumers appreciate the creativity and authenticity of the brands that offer a point of difference.

With a rich history and cultural identity linked to fragrance, the Middle East is one of the most important markets for the perfume industry. Traditional ingredients and modern interpretations are defining the trends observed in this region which has a steadfast appreciation for artistic perfumery.

The graduating class at the Fashion Institute of Technology (FIT) was challenged to define the next big worldwide opportunities, given the uncertain times. Their takeaways? Not only do they say Beauty is set to explode in India but it’s time for the industry to give more attention to the “silver spender” who holds 50% of the world’s net worth.