2020 . 05 . 15
Sustainability is a multi-industry, global topic that has been heating up over the past few years. For the fragrance and cosmetic world, it is a complex equation that includes ingredient cultivation, sourcing, production, packaging, transparent communication and concern over carbon footprint. We hear about conscious consumers who will only shop from brands whose values and ethics mirror their own, but what are the key issues to consider? What are the consumer expectations? How widespread is this tendency and does it really apply to all sectors? Are consumers voting with their wallet against brands that lag behind?
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2020 . 05 . 15
Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.
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2020 . 05 . 15
Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.
read more
2020 . 05 . 15
Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.
read more
2020 . 05 . 15
Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.
read more
2020 . 05 . 15
A make-up brand owner suggests, according to her experience, a “road map” to launch a brand, avoiding big mistakes.
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2020 . 05 . 15
Cosmetic purity and efficiency challenges can be solved by fermentation processes programmed by biologists, writing DNA. Genetically modified organisms (GMOs) can be involved in the process but the final products are everything but a GMO end product.
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2020 . 05 . 12
Retail is facing its biggest catastrophe ever since governments all over the world imposed mandatory store shutdowns following the outbreak of COVID-19. As countries begin to emerge from confinement, what measures can stores take to bring the customer back? How can online strategies support the stores? In our ongoing series on Best Practices to survive a crisis, this article covers specific actions retailers can take to coax consumers back into the store.
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2020 . 05 . 12
Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.
read more
2020 . 05 . 12
Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.
read more