It’s no surprise to anyone that in recent years consumers have reassessed their shopping habits in the direction of conscious consumption across all sectors. For fine fragrance, consumer studies show that there is a demand for companies to be more eco-conscious, more transparent, more responsible, and authentic in their practices. Consumers are concerned about the environmental impact caused by businesses, and they use their wallet to support the companies with which they align. Anticipating this evolution, Givaudan, one of the world’s leading flavors and fragrances companies, saw a need to make changes in the way things were being done, and their Naturality Platform™ opens a new chapiter in conscious olfactory creation. This project represents a sea-change welcomed by all internal teams and is in keeping with the company’s motto Create with Love for Nature, as well as their objective of getting B Corp certification and becoming carbon positive by 2050. I was recently invited to the Paris headquarters to learn more about this initiative in an immersive, scent experience hosted by Xavier Renard, Global Head of Fine Fragrances.

If we can’t meet in Milan, we can meet online! Ever supportive of the artistic perfumery community, Esxence was not about to let a pandemic stand in the way of keeping our annual rendez-vous! Calling on industry insiders, observers, and experts, Esxence created a rich calendar of online live talks, webinars and lectures to continue the discussion with the purpose of keeping business leaders and fragrance lovers updated on the sector. The event held 21 – 30 June, can be watched on replay on the Esxence YouTube channel as well as on Essencional’s Vimeo channel. Here is a brief overview of what awaits you.